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Tenders

Ordering Radio Audience Survey Service

Closed

Updated October 12, 2026

Submission Deadline Has Passed

This tender's submission deadline has passed and is no longer accepting applications. The information below is kept for reference purposes.

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Deadline
Expired
February 25, 2026
Contract Details
Category
Services
Reference
304594
Value
€35,000
Location
Estonia
Published
February 11, 2026
CPV Code
Evaluation Criteria
Cost per research month (excluding VAT)100%
Project Timeline

Tender Published

February 11, 2026

Deadline for Questions

February 18, 2026

Submission Deadline

February 25, 2026

Tender Opening

February 25, 2026

Contract Start Date

April 01, 2026

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Key facts

Estimated value
€35,000
Deadline
Expired
CPV Code
79313000-1 — Performance review services
Procedure
Simplified procedure
Budget
€35,000
Duration
14 months
Location
Estonia
Type
Services
82
Quality Score/100
Excellent
Market Benchmark
Avg. Winning Price
€100,264
Avg. Bids
2.6
Competition
Low
SME Winners
87%
624 tenders analyzed

Original Tender Description

Ordering of a radio audience survey (survey period 01.04.2026 (or from the conclusion of the procurement contract) - 31.03.2027).
Electronic Submission

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Win Strategy

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65%
Estimated Win ProbabilityModerate Fit

This tender requires a robust radio audience research service with a focus on technical accuracy and adherence to specific parameters. Winning requires demonstrating deep methodological expertise, cost-effectiveness, and a clear understanding of ERR's radio landscape. Given the lack of specified evaluation criteria, a strong technical proposal that clearly aligns with the draft contract and technical specifications is paramount.

Key Winning Messages

Proven expertise in delivering accurate and reliable radio audience insights tailored to the Estonian broadcasting landscape.

A cost-effective and efficient research solution that maximizes value for ERR.

A collaborative and transparent approach to data delivery and reporting.

Key Opportunities
Leverage the absence of specified evaluation criteria to establish a strong narrative around technical superiority and methodological rigor.
Offer a competitive price by optimizing operational costs and clearly itemizing all included components (software, support, training).
Demonstrate a deep understanding of ERR's radio programs and target audience to tailor the research approach.
Key Challenges
Lack of specified evaluation criteria makes it difficult to prioritize bid elements and understand the weighting of different aspects.

Focus on comprehensively addressing all stated technical and contractual requirements with a high degree of detail and clarity. Assume that technical compliance and quality will be heavily weighted. Benchmark against similar tenders if possible.

Potential for price-sensitive competition given the estimated value and the nature of the service.

Develop a lean operational model to ensure competitive pricing. Clearly articulate the value proposition beyond price, highlighting the quality and reliability of the research.

Ensuring full compliance with all mandatory exclusion grounds and eligibility requirements, especially for joint bidders or those relying on third-party resources.

Conduct thorough due diligence on all partners and subcontractors. Prepare all necessary documentation well in advance and have legal counsel review any complex eligibility scenarios.

Ideal Bidder Profile
A specialized market research firm with proven experience in media audience measurement, particularly radio. The ideal bidder possesses a proprietary or well-established methodology for audience research, a strong understanding of the Estonian media market, and the capacity to deliver high-quality data within the specified timeframe and budget. They should also have a streamlined cost structure that allows for competitive pricing.
Key Requirements
Adherence to specified survey methodology and parameters (target group, sample size, analysis parameters)
Comprehensive coverage of ERR's radio programs
Submission of technical and financial proposals according to required structure
Confirmation of absence of mandatory exclusion grounds
Cost per survey month including software licenses, installation, support, and training
Compliance with draft contract terms
Key Discriminators
A highly specialized and validated methodology for radio audience measurement that offers superior accuracy or deeper insights compared to generic approaches.
Demonstrated experience with Estonian media audiences and a nuanced understanding of the local broadcasting environment.
A proactive and consultative approach to client engagement, offering insights beyond raw data.
A robust and user-friendly data delivery platform that simplifies access and interpretation for ERR.
Social Value Opportunities
While not explicitly required, consider a commitment to data privacy and ethical research practices, aligning with broader societal expectations for responsible data handling.
Bid Focus Areas
Technical Proposal (Methodology, Program Coverage, Target Audience, Sample Size, Analysis Parameters, Data Presentation)

Detail the proposed methodology with utmost clarity, referencing industry best practices and any proprietary innovations. Explicitly map how the methodology will cover all ERR radio programs and meet the specified target group, sample size, and analysis parameters. Provide concrete examples of data presentation formats that are clear and actionable for ERR.

Financial Proposal (Cost per survey month)

Ensure the price is competitive while fully covering all mandated inclusions. Provide a clear breakdown or justification for the cost if possible, demonstrating value for money. Avoid any ambiguity regarding what is included.

Compliance (Exclusion Grounds, Eligibility, Contractual Terms)

Achieve 100% compliance. Double-check all mandatory confirmations and eligibility criteria. Ensure the draft contract is fully understood and that the bid reflects adherence to all its terms.

Recommendations6
Develop a Detailed Technical Methodology
CriticalHigh effort

Elaborate on the proposed survey methodology, clearly explaining how it will address ERR's radio programs, the specified target group, sample size, and analysis parameters. Reference established research standards and any unique aspects of your approach.

Demonstrates technical competence and ensures full compliance with core requirements.
Assume Technical Quality is Paramount
CriticalMed effort

Since evaluation criteria are not specified, assume that a superior technical proposal that clearly meets and exceeds all stated requirements will be the primary driver of success. Focus on clarity, detail, and evidence of capability.

Maximizes the chance of winning by focusing on the most likely evaluation focus.
Highlight Local Market Expertise
HighMed effort

Emphasize any specific knowledge or experience with the Estonian radio market, its listeners, and the unique characteristics of ERR's programming. This can be a significant differentiator.

Builds trust and demonstrates a deeper understanding of the client's context.
Ensure Cost-Effectiveness and Transparency
HighMed effort

Structure the financial proposal to be competitive while clearly including all mandated items. Be prepared to justify the pricing based on efficiency and value.

Addresses potential price sensitivity and demonstrates good value for money.
Thoroughly Review Exclusion and Eligibility Criteria
CriticalHigh effort

Conduct a rigorous internal review of all mandatory exclusion grounds and eligibility requirements. Ensure all documentation is accurate and complete, especially if relying on third-party resources or forming a joint bid.

Prevents disqualification due to non-compliance.
Commit to Ethical Data Handling
LowLow effort

While not a formal requirement, a statement on commitment to data privacy and ethical research practices can enhance the bidder's reputation.

Improves perception and aligns with modern procurement expectations.
Competitive Positioning
Position as the most technically proficient and reliable provider, capable of delivering precise and actionable radio audience data for ERR.
Emphasize a lean operational model that translates into competitive pricing without compromising quality.
Highlight a deep understanding of the Estonian media landscape and ERR's specific needs, setting you apart from generic research providers.

Competitors

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Requirements & Qualifications

22 requirements across 5 categories

Submission (4)
Mandatory (1)
Compliance (4)
Technical (8)
Financial (5)
SUBMISSION REQUIREMENTS4
--Submit a technical proposal according to the required structure.
--Submit a financial proposal according to the required structure.
--Declare any information considered a business secret.
MANDATORY EXCLUSION GROUNDS1
--The bidder must confirm the absence of exclusion grounds related to crimes.
ELIGIBILITY REQUIREMENTS4
--The bidder must adhere to the general conditions for submitting a bid.
--The bidder must meet the qualification conditions referenced in the tender documents.
--Special conditions apply to joint bidders.
TECHNICAL CAPABILITY REQUIREMENTS8
--The survey must cover ERR's radio programs.
--The survey must adhere to the specified survey period (14 months).
--The survey must target the specified target group.
FINANCIAL REQUIREMENTS5
--The bid price must be the cost per survey month (excluding VAT).
--The price must include software licenses.
--The price must include software installation.

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Documents

6 documents available with AI summaries

VastavustingimusedPDF
304594_vastavustingimused.pdf -- 6.7 KB

This document outlines general tender submission conditions, technical and financial proposal structure, requirements for declaring business secrets, and specific conditions for joint bidders and reliance on third-party resources.

Hindamiskriteeriumid ja hinnatavad näitajadPDF
304594_hindamiskriteeriumid.pdf -- 3.1 KB

This document outlines the evaluation criteria for bids for the radio audience research service, focusing 100% on the cost per research month (excluding VAT), which must include software licenses, installation, support, and training.

Kõrvaldamise alused ja kvalifitseerimistingimusedPDF
304594_korvaldamise_alused_ja_kvalifitseerimi... -- 11.2 KB

This document outlines mandatory exclusion grounds related to criminal offenses and requires bidders to confirm their absence.

Hankedokumentide üldosaPDF
Hankedokumentide_uldosa.pdf -- 452.7 KB

This document is the general part of the simplified procurement for a radio audience survey, describing the contracting authority, procurement subject, submission procedures, and referencing qualification and evaluation conditions.

Lisa 1 - Tehniline kirjeldusPDF
Lisa_1_Tehniline_kirjeldus.pdf -- 453.0 KB

This document outlines the technical requirements for a radio audience research service, covering ERR radio programs, survey period, target audience, sample size, analysis parameters, and data submission methods.

Lisa 2 - Hankelepingu projektPDF
Lisa_2_Hankelepingu_projekt.pdf -- 366.0 KB

This document is a draft contract for radio audience research services, outlining the terms of service provision, research methodology, and period.

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82
Excellent

Tender Quality Score

This tender for a radio audience survey is generally well-structured and highly clear, with transparent evaluation criteria. Its main weaknesses lie in the lack of sustainability considerations and a notable data inconsistency regarding the classified value.

Score Breakdown

Legal Compliance90/100

The tender demonstrates strong legal compliance, with a clearly defined simplified procedure, appropriate CPV codes, and reasonable deadlines for a service of this nature. No disputes or suspensions are reported, and mandatory disclosure requirements appear to be met.

Clarity95/100

Clarity is a significant strength of this tender. The description is unambiguous, requirements are well-documented across various attachments, and the evaluation criteria (100% cost-based) are exceptionally clear and easy to understand for potential bidders.

Completeness90/100

The tender is very complete, providing all essential basic, financial, and timeline information. All six tender documents are attached and summarized, detailing requirements and criteria. The 'Location Info: Puudub' is a minor omission, but the NUTS code is provided, and for a survey service, a highly specific location might not be critical.

Fairness90/100

Fairness is high due to full document access, the disclosure of the estimated value, and the use of e-procurement. The evaluation criteria, being 100% cost-based, are highly objective and transparent, minimizing subjective bias. Requirements do not appear tailored to a specific company.

Practicality80/100

The tender supports electronic submission and e-procurement, which enhances practicality. Key dates like contract start and duration are clearly specified, and financing information is available. The absence of an explicit document URL in the provided data is a minor practical inconvenience for direct access.

•Explicit document URL not provided in the tender information for direct access.
Data Consistency60/100

A significant inconsistency exists where the 'Estimated Value' is explicitly stated as 35,000.00 EUR, but 'Value Classified: Yes' is also indicated. This contradiction impacts data reliability. 'Location Info: Puudub' is another minor consistency gap.

•Contradiction between 'Value Classified: Yes' and the explicit disclosure of the 'Estimated Value'.
Sustainability20/100

This tender scores low on sustainability as it does not include any green procurement aspects, social criteria, or an innovation focus. It is also not EU funded, which often correlates with higher sustainability standards.

•No green procurement aspects.
•No social criteria included.

Strengths

Exceptional clarity in requirements and evaluation criteria.
Transparent and objective 100% cost-based evaluation.
Comprehensive documentation provided.
Electronic submission and e-procurement enabled.
Reasonable preparation time for bidders.

Concerns

Inconsistency between 'Value Classified: Yes' and the disclosed estimated value.
Absence of any sustainability, social, or innovation criteria.
'Location Info: Puudub' is a minor gap, though less critical for this service type.
The provided data does not explicitly include a direct document URL.

Recommendations

1. Rectify the data inconsistency regarding the classified value to ensure full transparency.
2. Consider integrating sustainability, social, or innovation aspects into future tenders.
3. Ensure all tender documents are easily accessible via direct URLs in the procurement notice.

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