Want tender expert help? See our tender preparation service
Tenders

Communication activities in the field of real-time economy (RTE) and the Estonian.ee digital gateway for entrepreneurs (EDV)

Closed

Updated October 14, 2026

Submission Deadline Has Passed

This tender's submission deadline has passed and is no longer accepting applications. The information below is kept for reference purposes.

Browse Active Tenders
Deadline
Expired
March 25, 2026
Contract Details
Category
Services
Reference
306370
Value
€60,000
Location
Estonia
Published
March 04, 2026
CPV Code
Evaluation Criteria
1. Cost of one (1) working hour in euros and excluding VAT50%
2. Sample article on the topic "Entrepreneur 2030: less administrative burden, more personalized services"40%
3. Additional experience of team members in the fields of real-time economy, data, digitalization, and the Eesti.ee digital gateway for entrepreneurs10%
Project Timeline

Tender Published

March 04, 2026

Deadline for Questions

March 18, 2026

Submission Deadline

March 25, 2026

Tender Opening

March 25, 2026

Win ProbabilityPRO
🔒
Upgrade to Professional
See your estimated win probability based on historical data.
Upgrade to Professional →
Buyer IntelligencePRO
🔒
Unlock Buyer Intelligence
See spending patterns, preferred procedures, and more.
Upgrade to Professional →
Sector InsightsPRO
🔒
Unlock Sector Insights
See average winning prices, competition levels, and market trends.
Upgrade to Professional →

Key facts

Estimated value
€60,000
Deadline
Expired
CPV Code
79416000-3 — Public relations services
Procedure
Open procedure
Budget
€60,000
Duration
27 months
Location
Estonia
Type
Services
75
Quality Score/100
Good
Market Benchmark
Avg. Winning Price
€100,264
Avg. Bids
2.6
Competition
Low
SME Winners
87%
624 tenders analyzed

Original Tender Description

The subject of the procurement is communication activities in the field of real-time economy (RTE) and the Estonian.ee digital gateway for entrepreneurs (EDV), which the contractor undertakes to perform in accordance with the terms and conditions set out in the public procurement documents. As a result of the public procurement, a framework agreement will be concluded with one bidder.
EU FundedElectronic Submission

Run Risk Analysis

Identify potential risks, inconsistencies, and red flags across all tender documents. Get a detailed risk report with severity levels and mitigation recommendations.

Login

Win Strategy

AI-powered analysis of this tender's requirements, opportunities, and challenges. Get strategic insights to maximize your win probability.

65%
Estimated Win ProbabilityModerate Fit

This tender seeks communication services for the Real-time Economy (RTE) and Entrepreneur's Digital Gateway (EDV). A winning strategy will focus on a highly competitive hourly rate, a compelling sample article demonstrating deep understanding of the subject matter, and showcasing specialized team experience. While social and green procurement are not explicit requirements, demonstrating value beyond the minimum can be a differentiator.

Key Winning Messages

Delivering clear, impactful communication to drive understanding and adoption of the RTE and EDV initiatives.

Providing expert strategic communication services at a highly competitive price point.

Leveraging specialized team expertise in digitalization and economic policy to ensure relevant and effective messaging.

Key Opportunities
The significant weight (50%) on the hourly rate presents a clear opportunity for cost-competitive bidders to secure a strong advantage.
The sample article (40% weight) allows for a strong demonstration of understanding and strategic thinking regarding the core objectives of RTE and EDV.
The tender explicitly seeks experience in specific fields (RTE, data, digitalization, EDV), creating an opportunity for bidders with niche expertise to stand out.
The framework agreement structure (27 months) allows for long-term partnership and iterative improvement of communication strategies.
Key Challenges
High competition on price due to the 50% weighting of the hourly rate.

Conduct thorough cost analysis to establish a competitive yet sustainable hourly rate. Explore internal efficiencies and potential for economies of scale. Clearly articulate the value proposition that justifies the proposed rate.

Ensuring the sample article effectively addresses the complex interdependencies and strategic goals of RTE and EDV.

Dedicate significant time to research and understand the core objectives of RTE and EDV. Involve subject matter experts in the writing and review process. Focus on clarity, conciseness, and actionable insights.

Meeting the specific experience requirements for team members, particularly in niche areas like Real-time Economy and EDV.

Carefully review CVs of all potential team members. If gaps exist, consider bringing in external consultants or partners for specific expertise. Highlight any transferable skills and relevant project experience.

Ideal Bidder Profile
A communication agency with proven experience in public sector tenders, a strong understanding of digitalization, data, and economic policy, and the ability to deliver high-quality content and strategic communication advice at a competitive price. The agency should have a team with demonstrable experience in the specific fields mentioned in the tender.
Key Requirements
Submission of a sample article on 'Entrepreneur 2030: less administrative burden, more personalized services'.
Competitive hourly rate for communication services.
Demonstrable communication experience of team members (at least 3 years, public events, public-facing).
Additional experience of team members in RTE, data, digitalization, and EDV.
Fulfillment of mandatory exclusion grounds and eligibility requirements.
Key Discriminators
A highly insightful and strategically aligned sample article that goes beyond surface-level understanding, demonstrating a clear vision for how communication can achieve the stated goals.
A team with a proven track record of successfully communicating complex technical or policy-related initiatives to a broad audience, with specific examples related to digitalization and economic development.
A proactive approach to communication strategy, suggesting innovative ways to engage entrepreneurs and stakeholders beyond the scope of basic requirements.
Social Value Opportunities
While not explicitly required, consider including a commitment to using local suppliers for any ancillary services (e.g., printing, event logistics) to support the Estonian economy. This can be a subtle differentiator.
Bid Focus Areas
Cost of one (1) working hour50.0%

Benchmark against similar public sector tenders and competitor pricing. Aim for a rate that is highly competitive but allows for profitable delivery. Clearly articulate the value delivered for the proposed rate.

Sample article40.0%

Thoroughly research RTE and EDV objectives. Structure the article logically, addressing interdependencies, goals, and content. Use clear, accessible language. Demonstrate an understanding of the target audience (entrepreneurs). Highlight how communication can reduce administrative burden and enhance personalized services.

Additional experience of team members10.0%

Select team members with the most relevant experience in RTE, data, digitalization, and EDV. Clearly map their experience to the tender requirements. If a team member has experience in more than two fields, emphasize this. Highlight any experience with Estonian public sector projects or similar initiatives.

Recommendations6
Optimize Hourly Rate Strategy
CriticalMed effort

Conduct a thorough cost analysis to determine a highly competitive yet sustainable hourly rate. Benchmark against market rates for similar public sector communication services in Estonia. Consider offering a tiered rate structure if permissible, or a slightly lower rate for specific types of tasks if it aligns with overall profitability.

Maximizes score for the highest weighted evaluation criterion, significantly increasing overall bid competitiveness.
Craft a Strategic Sample Article
CriticalHigh effort

Dedicate significant resources to developing the sample article. Focus on demonstrating a deep understanding of the strategic goals of RTE and EDV, the interdependencies between them, and how communication can effectively support these objectives. Use clear, concise language and a logical structure. Consider a narrative that highlights the benefits for entrepreneurs.

Secures a high score for the second-highest weighted criterion, showcasing expertise and strategic thinking.
Showcase Specialized Team Expertise
HighMed effort

Carefully select and present the CVs of team members, highlighting their specific experience in Real-time Economy, data, digitalization, and the Eesti.ee digital gateway for entrepreneurs. Clearly articulate how this specialized knowledge will benefit the contracting authority and contribute to the success of the communication activities.

Maximizes score for the third evaluation criterion and reinforces the bidder's suitability for the specific subject matter.
Thoroughly Review All Tender Documents
HighMed effort

Ensure a comprehensive understanding of all tender documents, including the general part (RHAD), technical specification, and draft framework agreement. Pay close attention to any specific nuances or implied expectations not explicitly detailed in the AI-extracted requirements.

Prevents disqualification due to non-compliance and ensures the bid is fully aligned with the contracting authority's needs.
Propose Value-Added Communication Strategies
MediumMed effort

While not explicitly required, consider suggesting innovative or value-added communication approaches that could further enhance the impact of RTE and EDV initiatives. This could include ideas for stakeholder engagement, digital content strategies, or measurement frameworks that go beyond the basic scope.

Can differentiate the bid from competitors by demonstrating proactive thinking and a commitment to exceeding expectations.
Address Exclusion and Eligibility Criteria Meticulously
HighHigh effort

Ensure all mandatory exclusion grounds are addressed and all eligibility requirements are met and documented precisely as requested in 'hankepass_taiendavate_selgitustega.pdf' and the general part of the procurement documents. Use the ESPD (Hankepass) correctly and completely.

Crucial for bid admissibility; failure to comply leads to immediate disqualification.
Competitive Positioning
Position the bid as offering the best value for money by combining a highly competitive hourly rate with demonstrable expertise and a strategic approach to communication.
Emphasize the team's specific, relevant experience in digitalization and economic policy, framing it as a key advantage over generalist communication agencies.
Highlight the quality and strategic depth of the sample article as evidence of the bidder's ability to translate complex policy goals into effective communication strategies.

Competitors

Upgrade to see which companies are likely to bid on this tender, based on historical procurement data.

Login

Requirements & Qualifications

11 requirements across 5 categories

Submission (4)
Mandatory (1)
Compliance (2)
Technical (3)
Financial (1)
SUBMISSION REQUIREMENTS4
--Bidders must submit a sample article.
--All requirements are detailed in the 'Riigihanke alusdokumentide uldosa (RHAD).pdf'.
--Specific contract terms are detailed in the 'RHAD Raamleping_eritingimuste_projekt.pdf'.
MANDATORY EXCLUSION GROUNDS1
--The general part of the procurement documents defines the grounds for exclusion.
ELIGIBILITY REQUIREMENTS2
--Bidders must fulfill qualification requirements and tender conditions electronically as specified in the 'hankepass_taiendavate_selgitustega.pdf'.
--Bidders must submit CVs of team members proving at least 3 years of communication experience, experience in organizing public events, and experience in public-facing communication activities.
TECHNICAL CAPABILITY REQUIREMENTS3
--The contracting authority seeks communication services to support the strategic goals of the Real-time Economy (RTE) and the Entrepreneur's Digital Gateway (EDV).
--The contracting authority will evaluate the quality of the sample article.
--The contracting authority will evaluate the experience of team members in the field of Real-time Economy and Eesti.ee.
FINANCIAL REQUIREMENTS1
--The contracting authority will evaluate bids based on the hourly rate.

Requirements Preview

Sign up to view complete requirements and analysis

Documents

6 documents available with AI summaries

VastavustingimusedPDF
306370_vastavustingimused.pdf -- 7.5 KB

Bidders must submit team member CVs proving at least 3 years of communication experience, public event organization experience, and public communication activities experience, along with a sample article.

Hindamiskriteeriumid ja hinnatavad näitajadPDF
306370_hindamiskriteeriumid.pdf -- 5.8 KB

The contracting authority will evaluate bids based on hourly rate, the quality of a sample article, and team member experience in the real-time economy and Eesti.ee domains.

Hankepass täiendatavate selgitustegaPDF
306370_hankepass_taiendavate_selgitustega.pdf -- 63.1 KB

The tender pass clarifies the qualification requirements and tender conditions to be met electronically by the bidder.

Raamlepingu eritingimuste projektPDF
RHAD Raamleping_eritingimuste_projekt.pdf -- 433.3 KB

This document is a draft framework agreement from the Ministry of Economic Affairs and Communications, outlining the special terms for a contract related to communication activities, including the subject, execution, deadline, and remuneration.

Tehniline kirjeldusPDF
RHAD Tehniline kirjeldus.pdf -- 521.5 KB

The Ministry of Economic Affairs and Communications is seeking communication services to support the strategic goals of the Real-Time Economy (RTE) and the Digital Gateway for Entrepreneurs (EDV).

Riigihanke alusdokumentide üldosa (RHAD)PDF
Riigihanke alusdokumentide uldosa (RHAD).pdf -- 358.9 KB

This general part defines the tender's foundational documents, general terms, bidder qualification requirements, and exclusion grounds necessary for preparing a bid.

Documents Preview

Sign up to view document summaries and analysis

75
Good

Tender Quality Score

This tender for communication activities related to the Real-time Economy and the Entrepreneur's Digital Gateway is generally well-structured, with clear requirements and a reasonable process, though it could benefit from more explicit sustainability considerations.

Score Breakdown

Legal Compliance75/100

The tender appears to comply with standard procurement regulations. Deadlines are reasonable, and the procedure is outlined. The CPV code is provided. No disputes are indicated. The use of e-procurement aligns with regulatory expectations.

Clarity80/100

The description of the services required is clear, and the essential documents detailing requirements, criteria, and conditions are referenced. The evaluation criteria are specified.

Completeness70/100

Most basic information is present, including deadlines, value, and duration. However, the 'Location Info' is vague ('Täpne piirkond määramata'), and while key documents are listed, some are marked as not required, which could lead to ambiguity for bidders.

•Vague 'Location Info'.
Fairness85/100

The tender allows for full document access and discloses the estimated value. Deadlines are reasonable, and evaluation criteria are objective. The use of e-procurement enhances fairness. The 'Max Participants: 1' is unusual for a framework agreement and might warrant further scrutiny if it implies pre-selection.

•'Max Participants: 1' could be perceived as restrictive if not adequately justified.
Practicality65/100

E-submission is mandated, and a document URL is provided for the opening. The contract start date is not explicitly stated, only the duration. Financing information is not detailed, and the contract duration is specified.

•Contract start date is not explicitly stated.
•Financing information is not detailed.
Data Consistency90/100

Key fields such as title, reference, organization, and dates are populated. There are no indications of suspension or disputes. The dates provided are logical within the tender timeline.

Sustainability50/100

The tender is marked as 'EU Funded', which implies adherence to certain EU standards. However, there are no explicit mentions of green procurement, social aspects, or innovation within the provided details.

•No explicit green procurement criteria.
•No explicit social criteria.

Strengths

Clear description of services and objectives.
Well-defined evaluation criteria.
Mandatory e-submission and e-procurement.
Reasonable deadlines and disclosed value.

Concerns

Vague location information.
Lack of explicit sustainability considerations.
Unusual 'Max Participants: 1' for a framework agreement.

Recommendations

1. Clarify the 'Location Info' to provide more specific geographical context.
2. Incorporate explicit sustainability criteria (e.g., environmental impact, social responsibility) into the evaluation.
3. Provide justification for the 'Max Participants: 1' if it is intended.

AI Scoring Preview

Sign up to view complete requirements and analysis

Complete quality score analysis
Detailed sub-score breakdown
Strengths & concerns insights
Strategic recommendations

No credit card required • Setup in 2 minutes