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Communication and marketing activities related to the prevention of incapacity for work for the Ministry of Social Affairs

Closed

Updated October 16, 2026

Submission Deadline Has Passed

This tender's submission deadline has passed and is no longer accepting applications. The information below is kept for reference purposes.

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Deadline
Expired
April 02, 2026
Contract Details
Category
Services
Reference
304066
Value
€400,000
Location
Estonia
Published
March 02, 2026
CPV Code
Evaluation Criteria
Sample Work70%
Cost per Hour30%
Requirements for organizing environmentally friendly eventsEnvironmental
Project Timeline

Tender Published

March 02, 2026

Deadline for Questions

March 26, 2026

Submission Deadline

April 02, 2026

Tender Opening

April 02, 2026

Contract Start Date

May 25, 2026

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Key facts

Estimated value
€400,000
Deadline
Expired
CPV Code
79340000-9 — Advertising and marketing services
Procedure
Open procedure
Budget
€400,000
Duration
48 months
Location
Estonia
Type
Services
75
Quality Score/100
Good
Market Benchmark
Avg. Winning Price
€100,264
Avg. Bids
2.6
Competition
Low
SME Winners
87%
624 tenders analyzed

Original Tender Description

The aim of the public procurement is to find up to three communication and marketing service providers who will support the Ministry of Social Affairs and, if necessary, its cooperation network and subordinate institutions in achieving the goals of the terms and conditions for granting support (TAT) through the creation and implementation of a communication strategy. Further details are described in the procurement documents.
Green ProcurementEU FundedElectronic Submission

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65%
Estimated Win ProbabilityModerate Fit

This tender seeks communication and marketing services for disability prevention and labor market exit. A winning strategy will focus on demonstrating deep understanding of the target audience, a robust and environmentally conscious communication strategy, and a highly competent team, supported by a competitive pricing structure for the sample work.

Key Winning Messages

Strategic communication expertise for impactful behavioral change in disability prevention.

Commitment to sustainable and environmentally responsible campaign execution.

A highly skilled and experienced team dedicated to achieving the Ministry's objectives.

Key Opportunities
Leverage the high weighting of the sample work (70%) to showcase strategic depth and creative execution.
Differentiate through a strong emphasis on the 'green procurement' aspect, aligning with the tender's stated requirement.
Demonstrate a nuanced understanding of the target audience for disability prevention and labor market exit, moving beyond generic marketing approaches.
Key Challenges
The absence of specified evaluation criteria makes it difficult to precisely tailor the bid to the authority's priorities beyond the stated weighting of sample work and price.

Focus on fulfilling all mandatory requirements meticulously and ensure the sample work and team profiles implicitly address potential evaluation areas such as strategic approach, understanding of the subject matter, and team capability.

The tender is for framework agreements, implying a need for flexibility and adaptability over a 48-month period, which needs to be reflected in the proposed strategy and team structure.

Highlight the agency's agility and experience in managing long-term, evolving public sector campaigns. Propose a flexible team structure that can adapt to changing needs.

Ideal Bidder Profile
A communication and marketing agency with proven experience in public sector campaigns, specifically those targeting behavioral change and public health initiatives. The ideal bidder will have a strong track record in developing and executing integrated communication strategies, a demonstrated commitment to sustainability, and a team with relevant expertise in public health, social marketing, and stakeholder engagement.
Key Requirements
Submission of a high-quality sample work demonstrating strategic thinking and execution capability.
Detailed CVs of work team members, showcasing relevant project experience and roles.
Adherence to environmental procurement guidelines for public sector events.
Confirmation of no subcontractors or suppliers associated with the Russian Federation.
Competitive pricing for the sample work (cost per hour).
Key Discriminators
A unique and data-driven approach to understanding and engaging the specific target groups for disability prevention.
Demonstrated experience in developing and implementing public health or social welfare campaigns with measurable impact.
A clear and actionable plan for integrating sustainable practices into all aspects of the communication and marketing activities, going beyond minimum requirements.
Social Value Opportunities
Commit to prioritizing local suppliers for event-related services where feasible, contributing to the local economy.
Incorporate training or skill-sharing opportunities for the Ministry's staff on effective communication strategies related to disability prevention.
Bid Focus Areas
Sample Work Quality70%

Develop a sample work that directly addresses the core objective of disability prevention and labor market exit. Showcase a strategic framework, clear target audience segmentation, creative concept, and proposed execution channels. Emphasize measurable outcomes and alignment with public health communication best practices. Ensure it reflects an understanding of the Estonian context.

Price (Cost per hour for sample work)30%

Provide a competitive hourly rate for the sample work that reflects value for money. While not explicitly stated for the overall contract, a competitive rate here signals cost-consciousness. Benchmark against industry standards for similar services.

Team CapabilityN/A (but critical for sample work evaluation)

Present CVs of a highly experienced and relevant team. Highlight specific project successes in public health, social marketing, and behavioral change campaigns. Ensure roles and responsibilities are clearly defined and align with the proposed strategy for the sample work.

Recommendations7
Master the Sample Work Submission
CriticalHigh effort

Dedicate significant resources to developing a compelling sample work that demonstrates strategic thinking, creativity, and a deep understanding of the tender's objectives. This is the single most important element of the bid.

Directly influences 70% of the evaluation score.
Infer and Address Unstated Evaluation Criteria
HighMed effort

Given the lack of explicit evaluation criteria, infer potential areas of importance such as strategic approach, understanding of the subject matter, innovation (even if not explicitly requested), team expertise, and value for money. Ensure these are implicitly addressed throughout the bid.

Maximizes scoring potential by covering likely evaluation points.
Champion Green Procurement
HighMed effort

Go beyond mere compliance with the 'green procurement' requirements. Proactively detail how sustainability will be integrated into all aspects of the campaign execution, from material sourcing to event logistics, referencing the provided guide.

Sets the bidder apart as environmentally conscious and aligned with public sector goals.
Thoroughly Vet Subcontractors
CriticalLow effort

Implement a rigorous due diligence process to ensure no subcontractors or suppliers are associated with the Russian Federation, as this is a mandatory exclusion ground.

Prevents disqualification.
Showcase Team Expertise
HighMed effort

Ensure CVs highlight specific, relevant experience in public health, social marketing, communication strategy development, and stakeholder engagement, particularly in the context of behavioral change and vulnerable populations.

Builds confidence in the bidder's ability to deliver.
Address Business Secrets Disclosure
MediumLow effort

Understand the requirements for disclosing business secrets and prepare the necessary information in the specified format to avoid any issues during the eligibility check.

Ensures eligibility.
Propose a Knowledge Transfer Component
MediumLow effort

Suggest a component within the framework agreement where the winning bidder shares expertise or best practices with the Ministry's internal teams, enhancing their long-term capacity.

Adds value beyond core service delivery.
Competitive Positioning
Position the agency as a strategic partner, not just a service provider, emphasizing a deep understanding of the Ministry's mission and the societal impact of disability prevention.
Highlight a proactive and innovative approach to communication, even if innovation isn't a formal requirement, by showcasing creative solutions to complex communication challenges.
Emphasize a proven track record of delivering measurable results in public sector campaigns, backed by case studies and testimonials.

Competitors

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Requirements & Qualifications

16 requirements across 5 categories

Submission (7)
Mandatory (1)
Compliance (2)
Technical (5)
Financial (1)
SUBMISSION REQUIREMENTS7
--Bidders must submit a sample work and the cost per hour.
--The quality of the sample work will constitute 70% of the evaluation, and the price will constitute 30%.
--Bidders must submit proposals that meet the conditions and required format of the base documents.
MANDATORY EXCLUSION GROUNDS1
--No subcontractors or suppliers associated with the Russian Federation shall be involved.
ELIGIBILITY REQUIREMENTS2
--Bidders must confirm that they do not involve subcontractors or suppliers associated with the Russian Federation.
--Bidders must provide information regarding business secrets.
TECHNICAL CAPABILITY REQUIREMENTS5
--Bidders must submit CVs of their work team members, detailing their projects, roles, and compliance with requirements.
--Bidders must confirm consent and the authority's right to process data for CVs.
--The tender seeks providers of communication and marketing services to prevent disability and exit from the labor market by creating and implementing communication strategies for key target groups.
FINANCIAL REQUIREMENTS1
--Not specified in the provided text.

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Documents

11 documents available with AI summaries

VastavustingimusedPDF
304066_vastavustingimused.pdf -- 13.2 KB

The bidder must confirm that subcontractors or suppliers linked to the Russian Federation will not be involved and must provide information regarding trade secrets.

Hindamiskriteeriumid ja hinnatavad näitajadPDF
304066_hindamiskriteeriumid.pdf -- 3.2 KB

Bidders must submit a trial task and hourly rate, with quality accounting for 70% and cost for 30% of the evaluation.

Hankepass täiendatavate selgitustegaPDF
304066_hankepass_taiendavate_selgitustega.pdf -- 65.4 KB

The Procurement Pass (ESPD) is an initial self-declaration by the economic operator, serving as preliminary evidence instead of certificates issued by authorities or third parties, and includes the contracting authority's conditions and expected response formats.

AndmetöötluslepingDOC
304066_Andmetöötlusleping.docx -- 41.5 KB

This data processing agreement addendum defines the rules and obligations for personal data processing in the Ministry of Social Affairs' incapacity prevention communication and marketing tender.

CV vormDOC
304066_CV_vorm.docx -- 29.0 KB

Bidders must submit CVs for team members detailing their projects, roles, and compliance with requirements, while confirming consent and the contracting authority's right to process data.

HindamismetoodikaDOC
304066_Hindamismetoodika.docx -- 35.6 KB

This document outlines the evaluation methodology and criteria for assessing bids in the tender for communication and marketing activities related to preventing work incapacity, where the economically most advantageous tender is selected based on value points.

LisateaveDOC
304066_Lisateave.docx -- 167.9 KB

The State Support Services Centre invites interested companies to submit bids for framework agreements on communication and marketing activities related to preventing incapacity for work, with bids needing to comply with the conditions and required format outlined in the tender documents.

Raamlepingu projektDOC
304066_Raamlepingu projekt.docx -- 51.1 KB

This framework agreement draft outlines the terms for communication and marketing activities for preventing work incapacity and is part of the tender's foundational documents.

Hankelepingu projektDOC
304066_RL Lisa 1 - Hankelepingu projekt.docx -- 29.9 KB

This document is a draft contract outlining the terms of service provision, cost, and responsibilities between the Ministry of Social Affairs and the framework agreement partner.

Tehniline kirjeldusDOC
304066_Tehniline_kirjeldus.docx -- 57.4 KB

The tender seeks communication and marketing service providers to prevent disability and labor market exclusion by creating and implementing communication strategies for key target groups.

Avaliku sektori keskkonnahoidlike sündmuste korraldamise juhendPDF
avaliku_sektori_keskkonnahoidlikke_sundmuste_... -- 236.1 KB

A guide for organizing environmentally friendly public sector events, outlining minimum requirements and recommendations for waste management, materials, catering, and transport.

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75
Good

Tender Quality Score

This tender for communication and marketing activities related to preventing work incapacity is generally well-structured with clear requirements and a reasonable timeline. Key strengths include its use of e-procurement, detailed evaluation criteria, and a focus on environmental aspects. However, specific financial details and a more explicit approach to innovation could enhance its quality.

Score Breakdown

Legal Compliance75/100

The tender appears to comply with general procurement regulations. Deadlines are reasonable and the procedure is outlined. CPV code is specified. No disputes are flagged. The requirement to exclude entities associated with the Russian Federation is a geopolitical compliance measure.

Clarity80/100

The description of the tender's objective is clear. Requirements regarding CVs, sample work, and the exclusion criteria are well-defined. The evaluation criteria, particularly the weighting of quality over price, are explicitly stated. The reference to 'base documents' implies further clarity within those files.

Completeness70/100

Most essential information is present, including the estimated value, contract duration, and start date. While the tender describes the need for communication and marketing, specific details on the expected content of strategies or deliverables are likely within the attached documents. Financial requirements beyond the estimated value and submission cost are not fully detailed in the extracted text.

•Detailed financial requirements beyond estimated value and submission cost not explicitly stated in extracted text.
Fairness85/100

The tender promotes fairness through e-submission and e-procurement. Objective evaluation criteria (quality vs. price weighting) are provided. Full document access is implied through the listed documents. The limit of three participants for framework agreements is a characteristic of the procurement strategy rather than a fairness issue towards potential bidders, as it aims for efficiency.

Practicality65/100

The tender utilizes e-submission and e-procurement, which enhances practicality. The contract start date is specified. Financing information is implied by the estimated value and EU funding status. The duration of 48 months is clearly stated.

•URL for opening place provided, but not direct URLs for tender documents.
Data Consistency90/100

Key fields such as title, reference number, organization, value, and dates are populated. There are no flags for suspension or disputes. The dates for reveal, submission, and opening are logically sequenced.

Sustainability50/100

The tender includes 'Green Procurement' as a characteristic and provides a guide for organizing environmentally friendly public sector events. However, explicit social criteria or a specific focus on innovation beyond standard marketing practices are not highlighted in the extracted information.

•Lack of explicit mention of social criteria or innovation focus beyond environmental aspects.

Strengths

E-procurement and e-submission
Clear evaluation criteria with strong weighting on quality
Inclusion of environmental sustainability guidelines
Defined CPV code and clear objective

Concerns

Financial requirements could be more detailed in the overview.
Specifics on innovation could be further elaborated.
No direct URLs to tender documents provided.

Recommendations

1. Ensure all financial expectations beyond the estimated value and hourly rates are clearly outlined in the base documents.
2. Consider adding specific criteria or prompts for innovative approaches in communication strategies.
3. Provide direct links to the downloadable tender documents for improved accessibility.

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