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Purchase of Atlassian Licenses and Product Support

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Submission Deadline Has Passed

This tender's submission deadline has passed and is no longer accepting applications. The information below is kept for reference purposes.

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Deadline
Expired
March 06, 2026
Contract Details
Category
Services
Reference
305392
Value
€250,000
Location
Estonia
Published
January 30, 2026
CPV Code
Evaluation Criteria
Total cost of the bid as per the technical description100%
Project Timeline

Tender Published

January 30, 2026

Deadline for Questions

February 27, 2026

Submission Deadline

March 06, 2026

Tender Opening

March 06, 2026

Contract Start Date

April 01, 2026

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Budget
€250,000
Duration
12 months
Location
Estonia
Type
Services
75
Quality Score/100
Good
Market Benchmark
Avg. Winning Price
€187,707
Avg. Bids
2.0
Competition
Low
SME Winners
89%
1,029 tenders analyzed

Original Tender Description

The subject of the procurement is the purchase of Atlassian product family licenses and extension of product support, purchase of new plugin licenses with product support, and necessary training, consultation, and configuration work for the implementation of purchased licenses. The contracting authority may also order products not listed in the technical specification but functionally interoperable with the subject of the procurement.
Electronic Submission

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Win Strategy

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65%
Estimated Win ProbabilityModerate Fit

This tender focuses on Atlassian licenses and support, with price being the sole evaluation criterion. A winning strategy will prioritize cost leadership while ensuring full compliance with all technical and submission requirements, particularly the Estonian language consultation mandate and the ability to offer equivalent products. Demonstrating robust Atlassian expertise and efficient service delivery will be crucial.

Key Winning Messages

Cost-Effective Atlassian Solutions: Delivering the most competitive pricing for comprehensive Atlassian licensing, support, and implementation services.

Expert Atlassian Implementation & Support: Ensuring seamless integration and ongoing operational efficiency through specialized Atlassian expertise and Estonian-language consultations.

Trusted Partner for Atlassian Ecosystem Needs: Providing a complete solution for Atlassian products, including essential plugins and tailored training.

Key Opportunities
Price is the sole evaluation criterion, creating a clear path to victory for the most cost-competitive bidder.
The allowance for 'equivalent products' provides flexibility to potentially offer more cost-effective or better-suited alternatives if they meet functional requirements.
The inclusion of training, consultation, and setup work allows for value-added services that can be bundled to enhance the overall offering, even with a price focus.
The Estonian language requirement for consultations is a specific differentiator for bidders with local resources.
Key Challenges
Intense price competition due to the sole evaluation criterion.

Develop a highly optimized cost structure by leveraging existing supplier agreements, efficient service delivery models, and potentially offering bundled services that reduce overall cost per unit. Explore opportunities for volume discounts with Atlassian.

Ensuring full compliance with all mandatory exclusion grounds and sanctions, which requires thorough due diligence on the bidder and any subcontractors.

Implement a rigorous internal compliance check process for all entities involved in the bid. Obtain signed declarations and supporting documentation well in advance of the submission deadline.

The potential for 'equivalent products' to be offered by competitors, requiring a clear demonstration of why the proposed solution (whether Atlassian or equivalent) is superior or equally effective.

If offering Atlassian products, highlight their native integration and support. If offering equivalents, clearly articulate their functional parity, cost benefits, and any performance advantages, backed by evidence.

Ideal Bidder Profile
An established Atlassian Solution Partner or reseller with a proven track record in providing Atlassian licenses, support, and implementation services. The bidder should possess strong technical expertise in the Atlassian suite, including plugin integration, and have the capability to deliver consultations and training in Estonian. Financial stability and a lean operational model to offer competitive pricing are essential.
Key Requirements
Lowest total cost is the sole evaluation criterion.
Bid must include Atlassian licenses and product support.
Bid must include licenses for new plugins.
Bid must include training, consultation, and setup work.
Consultations must be conducted in Estonian.
Bidder may offer equivalent products.
Compliance with mandatory exclusion grounds and sanctions.
Compliance with draft contract terms and basic tender documents.
Bidder must meet qualification requirements in the procurement pass.
Bid must be signed and follow required cost structure.
Key Discriminators
Demonstrably the lowest total cost for the specified Atlassian licenses and services.
Proven expertise in Atlassian product implementation and support, with a strong portfolio of similar projects.
A dedicated team capable of providing all consultations and training in fluent Estonian.
A clear and efficient service delivery model that minimizes overhead and maximizes value for the contracting authority.
Social Value Opportunities
While social value is not explicitly required, consider a commitment to supporting local IT talent development through internships or training programs, which can be a subtle differentiator if competitors do not address it.
Bid Focus Areas
Total Cost100%

Aggressively price the bid to be the lowest. This requires meticulous cost analysis, leveraging supplier discounts, and optimizing operational efficiency. Ensure the cost structure presented aligns perfectly with the tender's requirements.

Recommendations6
Achieve Lowest Price
CriticalHigh effort

Conduct a thorough cost analysis to identify all potential cost savings. Negotiate aggressively with Atlassian and any third-party suppliers for licenses and support. Optimize internal resource allocation to minimize overhead. Present a clear and compliant cost structure.

Directly maximizes score for the sole evaluation criterion, significantly increasing win probability.
Ensure Estonian Language Consultation Capability
CriticalMed effort

Confirm availability of qualified personnel fluent in Estonian to conduct all required consultations. If using subcontractors, ensure they meet this requirement and are contractually obligated.

Failure to meet this requirement will lead to disqualification.
Highlight Atlassian Expertise and Support
HighMed effort

Provide evidence of Atlassian partnership status, certifications, and successful past projects involving Atlassian license management, support, and implementation. Showcase a robust support model.

Builds confidence in the bidder's ability to deliver beyond just price, especially if competitors are purely resellers.
Thorough Compliance Checks
CriticalMed effort

Implement a stringent internal process to verify compliance with all mandatory exclusion grounds and sanctions for the bidder and any first-tier subcontractors. Obtain all necessary declarations and documentation.

Prevents disqualification due to non-compliance.
Address 'Equivalent Products' Strategy
HighMed effort

If proposing Atlassian products, clearly articulate their benefits and native integration. If proposing equivalent products, provide a detailed comparison demonstrating functional equivalence, cost-effectiveness, and any performance advantages, supported by evidence.

Positions the bid favorably against competitors who may offer less suitable equivalents or lack clear justification.
Accurate and Compliant Submission
CriticalMed effort

Meticulously follow all submission requirements, including the correct format for the procurement pass, signing, and marking of business secrets. Ensure the technical description aligns precisely with tender requirements.

Ensures the bid is evaluated and not rejected on procedural grounds.
Competitive Positioning
Position as the most cost-effective provider of comprehensive Atlassian solutions, emphasizing the direct link between low price and maximum evaluation points. Highlight the unique advantage of local, Estonian-speaking consultation services. If competitors are primarily resellers, emphasize your implementation and support expertise. If competitors offer 'equivalent' products, clearly articulate the benefits and risks of those alternatives compared to a direct Atlassian offering or your chosen equivalent.

Competitors

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Requirements & Qualifications

25 requirements across 5 categories

Submission (9)
Mandatory (2)
Compliance (4)
Technical (8)
Financial (2)
SUBMISSION REQUIREMENTS9
--Submit the bid according to the required cost structure.
--Mark information designated as business secret in the bid.
--Submit a power of attorney if the bid is submitted by an authorized person.
MANDATORY EXCLUSION GROUNDS2
--Neither the bidder nor first-tier subcontractors must fall under exclusion grounds (e.g., crime, corruption).
--The bidder must confirm that they are not subject to Russia and Belarus sanctions.
ELIGIBILITY REQUIREMENTS4
--The bid must comply with the terms described in the draft contract.
--The bid must comply with all basic tender documents.
--The bidder must meet the qualification requirements described in the procurement pass.
TECHNICAL CAPABILITY REQUIREMENTS8
--The bid must include Atlassian licenses and product support.
--The bid must include licenses for new plugins.
--The bid must include training.
FINANCIAL REQUIREMENTS2
--The bid must include the total cost.
--The total cost of the bid is the sole evaluation criterion (the lowest price receives maximum points).

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Documents

7 documents available with AI summaries

Alltöövõtjate kontrollimise tingimused lepingu täitmise etapisPDF
305392_alltoovotjate_kontrollimise_tingimused... -- 43.7 KB

This document details the conditions for checking subcontractors and the grounds for their exclusion (e.g., criminal activity, corruption), requiring the tenderer to submit declarations regarding their own and first-tier subcontractors' qualifications.

VastavustingimusedPDF
305392_vastavustingimused.pdf -- 6.6 KB

This document outlines tender submission conditions, including requirements for joint bid power of attorney, marking business secrets, confirming compliance with tender documents, technical description, signing, and the structure for submitting the offer price, requiring bidders to confirm adherence to these conditions.

Hindamiskriteeriumid ja hinnatavad näitajadPDF
305392_hindamiskriteeriumid.pdf -- 2.8 KB

This document describes the tender evaluation criteria, where the sole criterion is the total cost of the offer (100% weight), with the lowest price receiving maximum points.

Hankepass täiendatavate selgitustegaPDF
305392_hankepass_taiendavate_selgitustega.pdf -- 62.2 KB

This document is an explanatory procurement pass outlining the bidder's qualification requirements and exclusion grounds, which must be completed electronically.

Hankelepingu projektPDF
305392-Hankelepingu-projekt_0.pdf -- 135.7 KB

This document is a draft procurement contract for the purchase of Atlassian licenses and product support, outlining the contract terms, including the subject matter and payment procedures.

Tehniline kirjeldusPDF
305392-Tehniline-kirjeldus.pdf -- 156.0 KB

This document outlines the technical requirements for purchasing and extending Atlassian licenses and product support, including new plugin licenses, training, consultation, and configuration services, emphasizing the acceptance of equivalent products and the Estonian language requirement for consultations.

Vastavustingimuste vormPDF
305392-Vastavustingimused_0.pdf -- 115.5 KB

This document outlines the requirements for submitting a bid, including technical specification compliance, cost structure, business secret definition, power of attorney needs, and confirmations regarding Russia and Belarus sanctions.

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75
Good

Tender Quality Score

This tender demonstrates good overall quality with clear financial criteria and a commitment to fairness through the allowance of equivalent products. However, a notable inconsistency in the defined procedure type and a lack of explicit sustainability criteria present areas for improvement.

Score Breakdown

Legal Compliance75/100

The tender generally complies with legal requirements, including reasonable deadlines and proper CPV code assignment. Mandatory disclosure and sanctions checks are in place. However, the designation of 'Procedure: A' (Open procedure) while simultaneously stating 'Negotiation Allowed' creates a significant legal ambiguity, as open procedures typically do not permit negotiation.

•Inconsistency between 'Procedure: A' (Open procedure) and 'Negotiation Allowed' characteristic.
Clarity80/100

The tender description and AI-extracted requirements are largely clear and understandable. Evaluation criteria are explicitly defined as lowest price. The allowance for equivalent products enhances clarity regarding acceptable solutions. A minor point of ambiguity arises from the possibility of ordering unlisted, functionally compatible products.

•The description allows for ordering unlisted, functionally compatible products, which could introduce minor ambiguity regarding the full scope.
Completeness70/100

All essential basic information, including title, reference, organization, value, deadlines, and location, is provided. A comprehensive set of 8 documents supports the tender. However, the technical description's allowance for ordering unlisted, functionally compatible products suggests it may not be fully exhaustive, potentially impacting bid preparation.

•The technical description's allowance for ordering unlisted, functionally compatible products suggests it may not be fully exhaustive, potentially impacting bid preparation.
Fairness85/100

Fairness is a strong aspect of this tender. Full document access is implied, the value is disclosed, and the lowest price evaluation criterion is objective and transparent. Crucially, the allowance for 'equivalent products' significantly enhances competition and prevents vendor lock-in, ensuring a level playing field.

Practicality65/100

The tender supports electronic submission and e-procurement, which is practical. Key dates like contract start and duration are clearly specified. However, the procedural ambiguity regarding 'Negotiation Allowed' within an 'Open Procedure' could create practical confusion for bidders on how to structure their offers and what to expect from the process.

•The ambiguity of 'Negotiation Allowed' in an 'Open Procedure' context could create practical confusion for bidders regarding the submission and evaluation process.
Data Consistency90/100

Most key fields are populated, and dates are logical and consistent. There are no detected disputes or suspensions. The primary inconsistency lies in the conflicting information regarding the procurement procedure type ('Procedure: A' vs. 'Negotiation Allowed').

•Inconsistency between 'Procedure: A' (Open procedure) and 'Negotiation Allowed' characteristic.
Sustainability50/100

The tender does not explicitly include green procurement, social aspects, or innovation focus. While this is common for IT license procurement, it represents a missed opportunity to integrate broader sustainability goals.

•Absence of explicit green, social, or innovation criteria.

Strengths

Clear financial information and objective lowest price evaluation criterion.
Allowance for equivalent products, promoting competition and fairness.
Comprehensive set of tender documents provided.
Electronic submission and e-procurement enabled.
Clear contract duration and start date.

Concerns

Inconsistency between 'Procedure: A' (Open procedure) and 'Negotiation Allowed' characteristic.
The technical description allows for ordering unlisted, functionally compatible products, which could lead to scope ambiguity.
Lack of explicit sustainability, social, or innovation criteria.

Recommendations

1. Clarify the exact procurement procedure type, resolving the inconsistency between 'Open Procedure' and 'Negotiation Allowed' to ensure legal compliance and bidder understanding.
2. Refine the technical description to better define the scope for potentially unlisted products, or provide a clearer framework for their inclusion, to enhance completeness and reduce ambiguity.
3. Consider integrating relevant sustainability, social, or innovation criteria, even for IT procurement, to align with modern public procurement best practices.

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