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Tenders

Global Media & Marketing Services Ecosystem (Media, Performance & Creative Services)

Open
Deadline
188 days left
October 01, 2026
Contract Details
Category
Restricted Procedure
Reference
024487-2026
Value
£150,000,000
Location
United Kingdom
Published
March 19, 2026
Organization
CPV Code
Project Timeline

Tender Published

March 18, 2026

Deadline for Questions

September 24, 2026

Submission Deadline

October 01, 2026

Contract Start Date

October 01, 2026

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Budget
£150,000,000
Duration
24 months
Location
United Kingdom
Type
Restricted Procedure
75
Quality Score/100
Good

Original Tender Description

2.1 The British Council is seeking a single Global Lead media agency, with the ability to deploy approved specialist partners under an Exception Policy including China carve-out arrangements, to deliver global paid media services across English, Exams and Cultural Engagement.

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Requirements & Qualifications

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Documents

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75
Good

Tender Quality Score

This tender is generally well-structured and detailed, with a high estimated value. However, it lacks specific evaluation criteria and accessible full tender documents, impacting transparency.

Score Breakdown

Legal Compliance75/100

The tender exhibits good legal compliance with a clear procedure type and proper CPV code. The estimated value is disclosed, and the organization is identified. However, the absence of a specified reveal date and explicit evaluation criteria could pose minor regulatory concerns regarding procedural transparency.

Missing reveal date
No evaluation criteria specified
Clarity80/100

The tender provides a clear description of the required services and specifies key requirements such as mandatory exclusion grounds, eligibility, technical, financial, and submission requirements. The inclusion of a China carve-out arrangement adds specific clarity to a complex aspect of the service.

Completeness70/100

Most basic information is present, including title, reference, organization, estimated value, and contract duration. However, the critical omission of accessible tender documents (0 documents with content) significantly impacts the completeness of the submission package for potential bidders.

No document content available
Fairness85/100

The tender is structured fairly, with a disclosed value and an objective scope of work. The competitive flexible procedure implies objective evaluation. The mention of an 'Exception Policy' could potentially introduce a degree of subjectivity if not clearly defined within the full documentation, but the overall framework appears balanced.

Practicality65/100

The tender specifies the contract start date and duration. However, the 'Issues' section flags a lack of e-submission and no clear URL for document access, which detracts from the overall practicality and accessibility for bidders.

No e-submission
No document URL
Data Consistency90/100

Key fields such as title, reference, organization, and estimated value are populated. There are no reported disputes or suspensions, and the dates provided appear logically consistent, indicating good data integrity within the available information.

Sustainability50/100

The tender does not explicitly mention green procurement, social aspects, or innovation, and is not indicated as EU funded. This limits the score in this category, as these elements are becoming increasingly important in public procurement.

Not green procurement
No social criteria

Strengths

Clear description of services
High estimated value providing significant opportunity
Detailed classification and NUTS code
Competitive flexible procedure

Concerns

Lack of accessible tender document content
Missing explicit evaluation criteria
No e-submission mentioned

Recommendations

1. Provide full tender documents with content and clear access URLs.
2. Specify evaluation criteria for transparency and bidder guidance.
3. Clarify the e-submission process.

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