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Study of values, attitudes, and beliefs shaping the food choices of the Estonian adult population for the National Institute for Health Development

Closed

Updated October 15, 2026

Submission Deadline Has Passed

This tender's submission deadline has passed and is no longer accepting applications. The information below is kept for reference purposes.

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Deadline
Expired
February 25, 2026
Contract Details
Category
Services
Reference
304261
Value
€75,000
Location
Estonia
Published
February 02, 2026
CPV Code
Evaluation Criteria
Technical solution60%
Service cost without VAT40%
Project Timeline

Tender Published

February 02, 2026

Deadline for Questions

February 18, 2026

Submission Deadline

February 25, 2026

Tender Opening

February 25, 2026

Contract Start Date

March 01, 2026

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Key facts

Estimated value
€75,000
Deadline
Expired
CPV Code
73200000-4 — Research and development consultancy services
Procedure
Open procedure
Budget
€75,000
Duration
9 months
Location
Estonia
Type
Services
75
Quality Score/100
Good
Market Benchmark
Avg. Winning Price
€40,919
Avg. Bids
1.9
Competition
Low
SME Winners
95%
495 tenders analyzed

Original Tender Description

Commissioning of a combined (quantitative and qualitative) study to map the nutritional values, attitudes, beliefs, and behavioral patterns of the Estonian adult population (aged 18–64 years). The results of the study will provide input for: • Developing a model for nutrition counseling services integrated into primary healthcare; • Designing evidence-based policy measures and interventions; • Planning information and communication activities targeted at specific groups. The quantitative and qualitative parts complement each other. The aim of the qualitative study is to clarify and explain the background of the results obtained during the quantitative survey. This requires the researcher to have a detailed overview and in-depth understanding of the data and patterns from the first stage. The third stage of the study (integrated analysis) requires synthesizing the results of both stages based on a unified logic to create evidence-based input for planning intervention activities.
Green ProcurementEU FundedElectronic Submission

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Win Strategy

AI-powered analysis of this tender's requirements, opportunities, and challenges. Get strategic insights to maximize your win probability.

70%
Estimated Win ProbabilityModerate Fit

This tender requires a robust, mixed-methods research study on Estonian adult food choices. Success hinges on demonstrating deep methodological expertise, a strong project team with relevant experience, and a cost-effective proposal that clearly articulates added value, particularly in environmental sustainability.

Key Winning Messages

Expertise in integrated mixed-methods research for public health insights.

Commitment to sustainable research practices and delivering actionable, evidence-based recommendations.

Cost-effective and high-quality research delivered by a highly qualified team.

Key Opportunities
Demonstrate a sophisticated understanding of the integrated qualitative and quantitative approach required for the third stage (integrated analysis).
Leverage the 'Green Procurement' aspect to differentiate, even if not explicitly scored.
Highlight the specific experience of the Project Manager and Analyst to meet eligibility and technical capability requirements.
Provide a detailed and transparent cost breakdown to support the 40% financial score.
Key Challenges
Lack of explicit evaluation criteria makes it difficult to optimize the bid.

Assume a balanced weighting between technical capability (60%) and price (40%), and focus on exceeding expectations in all stated technical requirements, particularly the integrated analysis and team qualifications.

The €75,000 budget for a 9-month mixed-methods study might be tight, requiring efficient resource allocation.

Develop a lean but effective methodology, clearly demonstrating value for money and efficient project management to ensure profitability while meeting quality standards.

Ideal Bidder Profile
A research institute or consultancy with a proven track record in public health, social science research, and mixed-methods studies. They must possess a skilled team with specific experience in qualitative and quantitative analysis within the health/social sector, and a commitment to environmentally friendly research practices.
Key Requirements
Technical Solution (60% of score)
Service Cost (40% of score)
Project Manager experience (2+ health/social sector research/analysis projects in last 60 months)
Analyst experience (2+ qualitative research projects in health/social sector with >=3 members in last 60 months)
Environmentally friendly solutions preferred
Compliance with ESPD and draft contract
Key Discriminators
A unique methodological approach that clearly demonstrates how the qualitative and quantitative phases will be deeply integrated, not just sequential.
Proactive proposals for environmentally friendly research practices (e.g., digital data collection, reduced travel, sustainable materials).
A strong narrative demonstrating how the research findings will directly translate into actionable insights for the specified end-users (primary healthcare, policy, communication).
Social Value Opportunities
Commitment to employing local researchers or data collectors, contributing to local employment.
Proposal to make anonymized research data publicly available (where appropriate and GDPR compliant) to foster further research and transparency.
Inclusion of a plan for knowledge transfer to the contracting authority beyond the final report, potentially through workshops or presentations.
Bid Focus Areas
Technical Solution60%

Detail a comprehensive, phased approach that explicitly addresses the integration of qualitative and quantitative data. Showcase innovative yet practical data collection and analysis methods. Emphasize the team's specific expertise and prior success in similar complex studies. Include a clear plan for ensuring environmental sustainability in research execution.

Service Cost40%

Provide a competitive yet realistic price. Ensure the cost breakdown is transparent and justifiable, demonstrating value for money. Consider offering tiered options or value-added services that don't significantly increase cost but enhance the proposal.

Recommendations6
Master the Integrated Analysis
CriticalHigh effort

Develop a detailed methodology for the integrated analysis (Stage 3) that clearly shows how qualitative findings will explain and enrich quantitative results, and how this synthesis will directly inform policy and interventions. This is a core requirement and a key differentiator.

Significantly increases the technical score and demonstrates a deep understanding of the tender's objectives.
Showcase Team Expertise
CriticalMed effort

Thoroughly document the CVs of the Project Manager and Analyst, explicitly mapping their past projects to the tender's requirements (health/social sector, qualitative/quantitative, team size). Use clear language and provide concise summaries of their relevant contributions.

Ensures compliance with eligibility and technical capability, directly impacting the score.
Integrate Green Procurement Proactively
HighMed effort

Go beyond mere compliance. Propose specific, measurable actions for environmentally friendly research execution (e.g., digital tools, reduced travel, sustainable office practices). This adds value even if not explicitly scored.

Enhances the bid's appeal and aligns with public sector priorities.
Develop a Transparent Cost Model
HighMed effort

Create a detailed cost breakdown that clearly justifies each expenditure. This builds trust and demonstrates efficiency, supporting the 40% financial score. Highlight any cost-saving measures or efficiencies achieved through the proposed methodology.

Maximizes the financial score and builds confidence in the bidder's financial management.
Address Unspecified Evaluation Criteria
MediumLow effort

Since evaluation criteria are not specified, assume a balanced weighting. Focus on excelling in all stated technical requirements and providing a competitive price. Avoid making assumptions about specific scoring nuances and instead deliver a comprehensive, high-quality bid across all aspects.

Reduces the risk of misinterpreting scoring and ensures a well-rounded proposal.
Propose Knowledge Transfer
MediumLow effort

Include a commitment to share findings and insights beyond the final report, perhaps through a workshop or presentation to the contracting authority. This demonstrates a commitment to partnership and maximizing the impact of the research.

Adds value and strengthens the relationship with the contracting authority.
Competitive Positioning
Position as the most methodologically sound bidder, emphasizing the unique integration of qualitative and quantitative research for deeper insights.
Highlight the team's specific, documented experience in health and social sector research, directly addressing the Project Manager and Analyst requirements.
Demonstrate a clear understanding of the public health objectives and how the research will directly contribute to policy and service development.

Competitors

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Requirements & Qualifications

17 requirements across 5 categories

Submission (5)
Mandatory (1)
Compliance (3)
Technical (7)
Financial (1)
SUBMISSION REQUIREMENTS5
--Joint bidders must provide a power of attorney.
--Business secrets must be clearly marked in the bid.
--Data of authorized persons must be submitted.
MANDATORY EXCLUSION GROUNDS1
--The tenderer must meet the exclusion grounds described in the ESPD.
ELIGIBILITY REQUIREMENTS3
--The bid must confirm compliance with the tender conditions.
--The tenderer must agree to the terms and conditions set out in the draft contract and the data processing agreement, including personal data processing in accordance with GDPR.
--The bid must comply with the submission and rejection conditions for tenders.
TECHNICAL CAPABILITY REQUIREMENTS7
--The proposed service must involve conducting a study on the values, attitudes, and beliefs shaping food choices of the adult population.
--The proposed service must align with the background and objectives of the study, which aim to solve public health problems related to unbalanced nutrition.
--The tenderer must submit a technical solution, which accounts for 60% of the final bid score.
FINANCIAL REQUIREMENTS1
--The bid must include the service cost (excluding VAT), which accounts for 40% of the final bid score.

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Documents

11 documents available with AI summaries

VastavustingimusedPDF
304261_vastavustingimused.pdf -- 13.5 KB

This document outlines general tender submission conditions, requiring a joint tender power of attorney, declaration of business secrets, confirmation of tender compliance, provision of authorized persons' data, and preference for environmentally friendly solutions during contract execution.

Pakkuja esitab analüütiku poolt allkirjastatud CV.DOC
CV_vorm_analuutik_.docx -- 57.0 KB

This document is an analyst's CV form, requiring data on participation as an analyst in at least two qualitative research projects in health, social work, social assistance, social protection, or psychology within the last 60 months, with the research team needing at least three members.

Pakkuja esitab projektijuhi poolt allkirjastatud CVDOC
CV_vorm_projektijuht_.docx -- 55.0 KB

This document is a CV form for the project manager, requiring details of at least two completed health or social sector research/analysis projects within the last 60 months where they served as project manager.

Hindamiskriteeriumid ja hinnatavad näitajadPDF
304261_hindamiskriteeriumid.pdf -- 3.3 KB

This document outlines the tender evaluation criteria, where the technical solution accounts for 60% and the service cost (excluding VAT) for 40% of the final score, with the lowest-cost bid receiving maximum points.

Hankepass täiendatavate selgitustegaPDF
304261_hankepass_taiendavate_selgitustega.pdf -- 65.8 KB

This document is an explanatory European Single Procurement Document (ESPD) outlining bidder exclusion grounds and qualification conditions for a study on food choices of the Estonian adult population, intended for review, not submission.

Hankelepingu projektDOC
304261_hankelepingu_projekt.docx -- 48.8 KB

This document is a draft service contract outlining the terms, parties, and funding for conducting a study on the values, attitudes, and beliefs shaping food choices among the adult population of Estonia.

HindamismetoodikaDOC
304261_hindamismetoodika.docx -- 31.0 KB

This document details the tender evaluation methodology, explaining how the most economically advantageous and technically superior bid will be selected, and outlines the specific evaluation criteria with their respective value points.

LisateaveDOC
304261_lisateave.docx -- 167.9 KB

This document provides general information about the tender for a study on food choices of the Estonian adult population, clarifies that the contract will be awarded to a single bidder, and outlines conditions for bid submission and rejection.

Tehniline kirjeldusDOC
304261_tehniline_kirjeldus.docx -- 145.7 KB

This document describes the background and objectives for a study on the values, attitudes, and beliefs shaping food choices among the Estonian adult population, funded by EU cohesion policy funds, to address public health issues related to imbalanced nutrition.

AndmetöötluslepingDOC
Andmetootlusleping.docx -- 41.3 KB

This document is an appendix to the main contract, outlining the terms for personal data processing in accordance with GDPR between the data controller and the data processor, forming an integral part of the procurement contract.

Turu-uuringu kokkuvõteDOC
Turu-uuringu_kokkuvotte_RH_lisana.docx -- 107.1 KB

This document summarizes a market survey conducted by the contracting authority to map potential methodological solutions, work volumes, and price levels for the study "Values, attitudes, and beliefs shaping food choices of the Estonian adult population," providing an overview of the combined research approach, sample size, timeline, and estimated cost.

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75
Good

Tender Quality Score

This tender for a combined research study demonstrates good clarity and data consistency, with well-defined objectives and evaluation criteria. However, its completeness and practicality are slightly hampered by the fragmentation of detailed requirements across numerous documents and the lack of a direct document access URL.

Score Breakdown

Legal Compliance75/100

The tender generally complies with legal requirements, featuring reasonable deadlines, proper CPV codes, and the use of ESPD. No disputes or suspensions are noted. The procedure type is indicated by a code ('A'), which is standard in the national system but less descriptive for international bidders.

•Procedure type is a code ('A') rather than a descriptive name.
Clarity80/100

The tender's description is clear and unambiguous, outlining the study's objectives and methodology effectively. Evaluation criteria are explicitly defined (60% technical, 40% cost), and AI-extracted requirements are understandable. However, the extensive number of documents may require bidders to synthesize information from various sources.

•Detailed requirements are spread across numerous documents, potentially requiring extensive cross-referencing.
Completeness70/100

All essential basic, financial, and timeline information is provided. While 12 documents are listed, the content of the XML ESPD was not processed, and the comprehensive set of requirements and criteria is distributed across these documents, making it less consolidated.

•XML ESPD content was not processed by AI analysis.
•Detailed requirements are fragmented across multiple documents.
Fairness85/100

The tender exhibits good fairness with full document access, disclosed value, and reasonable deadlines. Evaluation criteria are objective and transparent, and e-procurement is enabled. The experience requirements for key personnel are specific but appear justifiable for the research nature and not tailored. The decision not to divide the tender is also reasonably explained.

Practicality65/100

Electronic submission is supported, contract start and duration are clear, and financing information is available. However, the tender provides only a general e-procurement portal URL rather than a direct link to the specific tender documents, which could slightly reduce immediate practicality for bidders.

•No direct URL to specific tender documents, only to the general e-procurement portal.
Data Consistency90/100

Key fields are consistently populated, and all dates are logical and sequential. There are no reported suspensions or disputes, indicating high data integrity.

Sustainability50/100

The tender explicitly mentions 'Green Procurement' and a preference for environmentally friendly solutions, and it is EU-funded. However, it lacks explicit social criteria for the contractor's operations and does not specifically emphasize innovation beyond the inherent nature of the research project itself.

•Lack of explicit social criteria in the tender requirements for bidders.
•Limited explicit innovation focus in the tender requirements for bidders.

Strengths

Clear description of the study's objectives and methodology.
Transparent and objective evaluation criteria (60% technical, 40% cost).
Electronic submission and e-procurement enabled.
Reasonable deadlines and disclosed estimated value.
Explicit mention of Green Procurement.

Concerns

Detailed requirements are fragmented across numerous documents.
Lack of a direct URL to specific tender documents.
Absence of explicit social criteria for the contractor's operations.
Limited emphasis on innovation beyond the research topic itself.
Procedure type indicated by a code rather than a descriptive name.

Recommendations

1. Consolidate key requirements into fewer, more easily digestible documents or provide a comprehensive guide.
2. Provide a direct link to the tender documents within the e-procurement portal.
3. Consider integrating explicit social criteria into future tenders, especially for projects with significant societal impact.

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