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AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase.

Closed

Updated October 16, 2026

Submission Deadline Has Passed

This tender's submission deadline has passed and is no longer accepting applications. The information below is kept for reference purposes.

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Deadline
Expired
January 21, 2026
Contract Details
Category
Negotiated Procedure
Reference
005180-2026
Value
Not disclosed
Location
West Yorkshire, United Kingdom
Published
October 09, 2026
CPV Code
Project Timeline

Tender Published

January 21, 2026

Deadline for Questions

January 14, 2026

Submission Deadline

January 21, 2026

Contract Start Date

April 01, 2026

View Original

Key facts

Buyer
Agriculture and Horticulture Development Board
Deadline
Expired
CPV Code
79342100 — Direct marketing services
Procedure
Direct award
Lots
Divided into lots
Source
UK Find a Tender Service
Budget
Not disclosed
Duration
11 months
Location
West Yorkshire
Type
Negotiated Procedure

Original Tender Description

To promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase. Key campaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great British Beef Week & positive health messaging activity. Historically and for 2026- 2027 areas that AHDB will be purchasing include: Recipe static and tear off leaflets, aisle fins and flags & other in fixture promotion, Digital promotion mechanics (banners, featured product space, digital ads), retailer magazine advertorials, On pack stickers. This activity links the wider consumer marketing campaign(s) to point of purchase, increasing recognition and likelihood to purchase

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Basic Requirements

  • Company registration in EU required
  • Proven track record in similar projects
  • Financial stability documentation

Documents

3 documents available with AI summaries

OCDS RecordDOC
005180-2026_ocds_record.json

This OCDS record details an existing contract awarded by the Agriculture and Horticulture Development Board for direct marketing services to promote consumer campaigns at the point of purchase, including various in-fixture and digital promotional materials.

OCDS Release PackageDOC
005180-2026_ocds_release.json

This OCDS Release Package provides structured data detailing an awarded contract for direct marketing services by the Agriculture and Horticulture Development Board to ASDA STORES LIMITED, focusing on point-of-purchase promotional campaigns.

Official PDF VersionPDF
005180-2026_official.pdf

This document is a contract award notice detailing the successful suppliers (ASDA STORES LIMITED and Tesco) for AHDB's consumer marketing campaigns promoting agricultural products at the point of purchase, utilizing various in-store and digital promotional mechanics.

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