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SE1249 - TGC Media Buying Agency

Closed
Deadline
Deadline not specified
Contract Details
Category
Restricted Procedure
Reference
037164-2026
Value
£14,798,023
Location
Leicestershire, Rutland and Northamptonshire, United Kingdom
Published
August 20, 2026
Organization
Sport England
CPV Code
Project Timeline

Tender Published

April 23, 2026

Contract Start Date

June 13, 2026

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View Original
Budget
£14,798,023
Duration
Not specified
Location
Leicestershire, Rutland and Northamptonshire
Type
Restricted Procedure

Original Tender Description

Media Buying Services to provide support to the This Girl Can Campaign: Sport England’s behaviour change campaign, This Girl Can, has successfully persuaded 2.9m women to get more active, delivering sustained change amongst all socio-economic groups over five years leading up the pandemic. This Girl Can: We Like the Way You Move, phase 6 of the campaign, is an integrated marketing campaign that uses paid and organic media, partnerships, and activations to help women from under-represented groups get and stay more active. While the main campaign focuses on all women on lower incomes, there is a focus on women who, additionally: Have a disability and/or long-term health condition Are aged 55 to 74 years Come from black communities Come from Muslim communities Are pregnant or have a child under one year old The campaign, We Like the Way You Move, retains the best of This Girl Can - an insight-driven, authentic, and non-judgmental amplification of women’s voices, with a profile that draws in senior stakeholders, commentators, and policy makers. But it is radically different, with a tighter focus on inactive women from under-represented groups, as well as other significant changes

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Basic Requirements

  • Company registration in EU required
  • Proven track record in similar projects
  • Financial stability documentation

Documents

3 documents available with AI summaries

OCDS RecordDOC
037164-2026_ocds_record.json

No summary available for this document.

OCDS Release PackageDOC
037164-2026_ocds_release.json

No summary available for this document.

Official PDF VersionPDF
037164-2026_official.pdf

No summary available for this document.

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