Skip to main content
Tenders

Global Media & Marketing Services Ecosystem (Media, Performance & Creative Services)

Open
Deadline
188 days left
September 30, 2026
Contract Details
Category
Restricted Procedure
Reference
024715-2026
Value
£150,000,000
Location
United Kingdom
Published
March 19, 2026
Organization
CPV Code
Project Timeline

Tender Published

March 18, 2026

Deadline for Questions

September 23, 2026

Submission Deadline

September 30, 2026

Contract Start Date

September 30, 2026

Buyer IntelligencePRO
🔒
Unlock Buyer Intelligence
See spending patterns, preferred procedures, and more.
Upgrade to Professional →
Budget
£150,000,000
Duration
25 months
Location
United Kingdom
Type
Restricted Procedure
75
Quality Score/100
Good

Original Tender Description

The British Council is seeking a single Global Lead media agency, with the ability to deploy approved specialist partners under an Exception Policy including China carve-out arrangements, to deliver global paid media services across English, Exams and Cultural Engagement.

Risk Analysis

Please log in to use risk analysis.

Login

Win Strategy

Please log in to access winning strategy recommendations.

Login

Competitors

Upgrade to see which companies are likely to bid on this tender, based on historical procurement data.

Login

Requirements & Qualifications

AI requirements analysis not yet available for this tender.

Requirements will be generated automatically when tender documents are processed.

Documents

No processed documents available for this tender.

Documents will appear here once they are downloaded and analyzed.

75
Good

Tender Quality Score

This tender for global media and marketing services is generally well-structured, with a clear description and estimated value. However, it lacks specific evaluation criteria and accessible tender documents, impacting its overall quality.

Score Breakdown

Legal Compliance75/100

The tender appears to comply with general procurement regulations, including a proper CPV code and no reported disputes. The procedure is competitive. However, the absence of a reveal date for the evaluation criteria is a minor procedural gap.

Missing reveal date for evaluation criteria
Clarity80/100

The description of the required services is clear, outlining the need for a single global lead media agency with specific deployment capabilities. The AI-extracted requirements list key areas to be addressed by bidders. However, the lack of specified evaluation criteria makes it unclear how submissions will be judged.

No evaluation criteria specified
Completeness70/100

Most basic information is present, including title, reference, organization, estimated value, and contract duration. However, the critical issue of having no accessible content for the tender documents significantly reduces completeness. The contract start date coinciding with the submission deadline is also unusual.

No document content available
Contract start date coincides with submission deadline
Fairness85/100

The tender discloses the estimated value and uses a competitive flexible procedure, promoting fairness. The requirements listed (exclusion, eligibility, technical, financial, submission) are standard. The main concern is the lack of transparency regarding evaluation criteria, which could indirectly affect fairness if not clearly defined.

No evaluation criteria specified
Practicality65/100

The tender specifies a contract duration and an estimated value. However, the lack of information regarding e-submission and the unusual contract start date (same as submission deadline) reduce practicality. The absence of accessible tender documents further hinders practical engagement.

No e-submission specified
Contract start date coincides with submission deadline
Data Consistency90/100

Key fields such as title, reference, organization, value, and deadlines are populated. There are no reported disputes or suspensions. The dates provided are logical, although the contract start date is identical to the submission deadline, which is an anomaly.

Contract start date coincides with submission deadline
Sustainability50/100

The tender does not explicitly mention any green procurement, social aspects, or innovation focus. It is also not indicated as EU funded, which are common elements in modern tenders to promote sustainability.

Not green procurement
No social criteria

Strengths

Clear title and reference number
Organization and description provided
Estimated value and contract duration disclosed
CPV code provided

Concerns

No document content available
Missing evaluation criteria
Contract start date coincides with submission deadline
Lack of sustainability considerations

Recommendations

1. Provide full access to tender documents with clear content.
2. Specify detailed evaluation criteria for bidders.
3. Clarify the contract start date in relation to the submission deadline.

AI Scoring Preview

Sign up to view complete requirements and analysis

Complete quality score analysis
Detailed sub-score breakdown
Strengths & concerns insights
Strategic recommendations

No credit card required • Setup in 2 minutes

New Service

Want us to handle this tender?

Our procurement experts prepare everything. Proven to work — you review, approve, and submit.

~1hYour time only
80%+80%+
$0Upfront
See full comparison
Without TaaSWith TaaS
40-80 hrs
Preparation time
~1 hr
Your time only
15-25%
Average win rate
80%+
Win rate
Risk of errors
Manual review
Expert QA
Compliance check
You do all
Handle everything
We do all
End-to-end service
Let's Win This Tender
Pay only when you win · 400+ companies trust us
Or do it yourself

Add to Pipeline