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AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase.

Closed

Updated October 16, 2026

Deadline
Deadline not specified
Contract Details
Category
Negotiated Procedure
Reference
004680-2026
Value
Not disclosed
Location
East Yorkshire and Northern Lincolnshire, United Kingdom
Published
October 09, 2026
CPV Code
Project Timeline

Tender Published

January 20, 2026

Contract Start Date

April 01, 2026

View Original

Key facts

Buyer
Agriculture and Horticulture Development Board
CPV Code
79342100 — Direct marketing services
Procedure
Direct award
Lots
Divided into lots
Source
UK Find a Tender Service
Budget
Not disclosed
Duration
11 months
Location
East Yorkshire and Northern Lincolnshire
Type
Negotiated Procedure

Original Tender Description

To promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase. Key campaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great BritishBeef Week & positive health messaging activity. Historically and for 2026- 2027 areas that AHDB will be purchasing include: Recipe static and tear off leaflets, aisle fins and flags & other in fixture promotion, Digital promotion mechanics (banners, featured product space, digital ads), retailer magazine advertorials, On pack stickers. This exemptions covers activity for all AHDB sectors which engage in this type of activity, so the amount of exemption sought reflects this . This activity links the wider consumer marketing campaign(s) to point of purchase, increasing recognition and likelihood to purchase

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  • Company registration in EU required
  • Proven track record in similar projects
  • Financial stability documentation

Documents

3 documents available with AI summaries

OCDS RecordDOC
004680-2026_ocds_record.json

The Agriculture and Horticulture Development Board (AHDB) seeks direct marketing services to promote its consumer campaigns (e.g., Let's Eat Balanced, Love Lamb) at point-of-purchase through various in-fixture and digital promotional mechanics.

OCDS Release PackageDOC
004680-2026_ocds_release.json

The Agriculture and Horticulture Development Board seeks services to promote its consumer marketing campaigns and key messages at the point of purchase through various in-fixture and digital promotional mechanics, retailer magazine advertorials, and on-pack stickers for 2026-2027.

Official PDF VersionPDF
004680-2026_official.pdf

This document details the awarded contracts for AHDB's consumer marketing campaigns, promoting key messages and products like lamb and beef at the point of purchase through various in-store and digital promotional materials with retailers like ASDA and Tesco.

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