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Tenders

Audience Segmentation Refresh UID 120

Closed
Deadline
Deadline not specified
Contract Details
Category
Open Procedure
Reference
012804-2026
Value
£36,000
Location
Greater Manchester, United Kingdom
Published
September 24, 2026
Organization
Historic England
CPV Code
Project Timeline

Tender Published

February 12, 2026

Contract Start Date

February 11, 2026

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View Original
Budget
£36,000
Duration
2 months
Location
Greater Manchester
Type
Open Procedure

Original Tender Description

Historic England last refreshed its audience segmentation system in 2021, to enable wider application across the organisation and to better align with digital and professional audiences. The segmentation system is now embedded into the work Historic England does across public engagement and communications. We have also shared the segments with other arts, culture and heritage organisations as a tool to support inclusive audience engagement as part of our sector leadership role. Four years on, both society and Historic England’s Strategic Priorities have evolved. We are looking for an agency to refresh the data our segments are built on, to ensure our segments are up to date both societally and organisationally, and align with Government Communication Service (GCS) principles for effective, evidence-based communications and behavioural insight.

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Basic Requirements

  • Company registration in EU required
  • Proven track record in similar projects
  • Financial stability documentation

Documents

3 documents available with AI summaries

OCDS RecordDOC
012804-2026_ocds_record.json

Historic England seeks an agency to refresh its audience segmentation system, last updated in 2021, to ensure it remains current with societal and organizational changes and aligns with Government Communication Service principles.

OCDS Release PackageDOC
012804-2026_ocds_release.json

This document is an Open Contracting Data Standard (OCDS) record detailing the award of a contract to Morris Hargreaves McIntyre by Historic England for refreshing its audience segmentation system.

Official PDF VersionPDF
012804-2026_official.pdf

Historic England has awarded a contract to Morris Hargreaves McIntyre for £30,000 to refresh its audience segmentation system, ensuring it aligns with current societal trends and GCS principles.

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Quality Score

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