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Tenders

Creative Agency Service

Open
Deadline
24 days left
April 20, 2026
Contract Details
Category
Services
Reference
286202
Value
€150,000
Location
Estonia
Published
March 24, 2026
CPV Code
Evaluation Criteria
Trial task – "Safe sky depends on our work" creative solution40%
Trial task – "Safe sky depends on our work" communication strategy30%
Total cost of the bid30%
Project Timeline

Tender Published

March 24, 2026

Deadline for Questions

April 13, 2026

Submission Deadline

April 20, 2026

Tender Opening

April 20, 2026

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Budget
€150,000
Duration
36 months
Location
Estonia
Type
Services
75
Quality Score/100
Good
Market Benchmark
Avg. Winning Price
€100,264
Avg. Bids
2.6
Competition
Low
SME Winners
87%
624 tenders analyzed

Original Tender Description

The purpose of the procurement is to find a service provider and conclude a framework agreement with one provider, who will be responsible for providing creative agency services to Lennuliiklusteeninduse AS for 36 months.
Electronic Submission

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Requirements & Qualifications

25 requirements across 5 categories

Submission (7)
Mandatory (1)
Compliance (5)
Technical (10)
Financial (2)
SUBMISSION REQUIREMENTS7
--Bids must be submitted by the deadline: 2026-04-20 08:00:00.
--Bids will be evaluated based on total cost (30%) and the quality of two trial tasks (creative solution 40%, communication strategy 30%).
--Bids must comply with the conditions for joint bidders, trade secrets, submission, cost, and equivalence as detailed in "vastavustingimused.pdf".
MANDATORY EXCLUSION GROUNDS1
--No specific exclusion grounds mentioned in the provided documents.
ELIGIBILITY REQUIREMENTS5
--Bidders must be capable of fulfilling the contract.
--Bidders must adhere to the conditions outlined in the "vastavustingimused.pdf" document, including those for joint bidders.
--Bidders must provide CVs for key personnel (Project Manager, Marketing Strategist, Creative Director, Copywriter, Designer, Digital Marketing Specialist, Social Media Specialist).
TECHNICAL CAPABILITY REQUIREMENTS10
--Ability to provide creative agency services, including strategy development, creation, design, and execution of information and advertising materials.
--Capability to develop marketing strategies, creative solutions, and digital marketing services.
--Demonstrated professionalism and capability to perform the services as per the framework agreement.
FINANCIAL REQUIREMENTS2
--Maximum framework agreement value is 150,000.00 EUR plus VAT.
--Bidders must submit a cost form ("maksumusvorm.xlsx"), filling in all grey-marked fields without significant changes.

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Documents

15 documents available with AI summaries

VastavustingimusedPDF
286202_vastavustingimused.pdf -- 10.0 KB

This document outlines conditions for joint bidder power of attorney, trade secrets, bid submission, cost, and equivalence, which are necessary for tender application.

Pakkuja esitab maksumusevormiXLS
286202 maksumusvorm.xlsx -- 25.7 KB

Bidders must submit a cost form, completing all fields marked in gray without making significant changes.

Pakkuja esitab digiturunduse spetsialisti CVDOC
Digiturunduse spetsialisti CV vorm.docx -- 50.4 KB

The bidder must submit the CV of the digital marketing specialist, confirming their consent and work experience for verifying compliance with tender conditions.

Pakkuja esitab disaineri CVDOC
Disaineri CV vorm.docx -- 50.3 KB

The bidder must submit a designer's CV including work experience details and confirmation of participation in the tender.

Pakkuja esitab loovjuhti CVDOC
Loovjuhi CV vorm.docx -- 51.5 KB

Bidders must submit the creative director's CV, including their work experience and reference projects from 01.01.2022, to prove compliance with requirements.

Pakkuja esitab loovkirjutaja CVDOC
Loovkirjutaja CV vorm.docx -- 50.4 KB

The contracting authority requires the completion of a creative writer's CV form, detailing work experience and confirmation of participation in the tender.

Pakkuja esitab projektijuht CVDOC
Projektijuhi CV vorm.docx -- 51.9 KB

The contracting authority requires the submission of a Project Manager's CV detailing work experience and reference projects in managing notification campaigns.

Pakkuja esitab sotsiaalmeedia spetsialisti CVDOC
Sotsiaalmeedia spetsialisti CV vorm.docx -- 50.3 KB

The contracting authority requires the submission of a social media specialist's CV form detailing work experience and the fulfillment of required tasks.

Pakkuja esitab turundusstrateegi CVDOC
Turundusstrateegi CV vorm.docx -- 51.6 KB

Bidders must submit a marketing strategist's CV detailing work experience and reference projects to demonstrate compliance with tender requirements.

Hindamiskriteeriumid ja hinnatavad näitajadPDF
286202_hindamiskriteeriumid.pdf -- 5.2 KB

The contracting authority evaluates bids based on their total cost (30%) and the quality of two trial tasks (creative solution 40%, communication strategy 30%).

Hankepass täiendatavate selgitustegaPDF
286202_hankepass_taiendavate_selgitustega.pdf -- 33.6 KB

The procurement pass is an initial self-declaration by the economic operator, containing the contracting authority's conditions and expected response formats, but is not intended for completion.

286202 Hindamismetoodika kirjeldusDOC
286202 hindamismetoodika kirjeldus.docx -- 54.7 KB

This document outlines the tender evaluation methodology and criteria, including a scoring system for total bid cost and trial work, to determine the winning bidder.

286202 lepingu projektDOC
286202 lepingu projekt.docx -- 49.6 KB

This contract is a framework agreement for creative agency services, encompassing marketing strategies, creative solutions, and digital marketing, with the contractor confirming their professionalism and capability upon signing.

Pakkumuse esitamise ettepanekDOC
286202 Pakkumuse esitamise ettepanek.docx -- 651.2 KB

This document is a proposal for submitting a bid for creative agency services, including instructions for bid submission.

Tehniline kirjeldusDOC
286202 tehniline kirjeldus.docx -- 60.4 KB

The contracting authority seeks creative agency services for the creation, design, and execution of information and advertising materials, including strategy development and a trial task.

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75
Good

Tender Quality Score

This tender for creative agency services is generally well-structured, with clear evaluation criteria and a reasonable timeline. However, it lacks explicit sustainability considerations and some practical aspects of e-submission could be improved.

Score Breakdown

Legal Compliance75/100

The tender appears to comply with general legal requirements, including a clear procedure, proper CPV code, and no reported disputes. Deadlines are reasonable. The framework agreement structure is noted.

Clarity80/100

The description of services is clear, and requirements for personnel and technical capabilities are well-documented. Evaluation criteria are specified with weighting. Conditions for equivalence are also clearly stated.

Completeness70/100

Most basic information is present, including estimated value, duration, and deadlines. However, financing conditions are only referenced in the framework agreement project, which might require bidders to access an additional document for full understanding.

Financing conditions referenced in framework agreement project
Fairness85/100

The tender promotes fairness through full document access, disclosed value, objective evaluation criteria (cost and quality), and e-procurement. The requirement for 'or equivalent' for standards enhances fairness. The maximum participants set to 1 is unusual for a framework agreement and could be seen as restrictive.

Maximum participants set to 1
Practicality65/100

E-submission is mandated. However, the reliance on specific document names for submission instructions ('Pakkumuse esitamise ettepanek.docx', 'maksumusvorm.xlsx') and the need to access the framework agreement project for payment terms could add minor friction to the process.

Reliance on specific document names for submission instructions
Payment terms referenced in framework agreement project
Data Consistency90/100

Key fields such as title, reference, organization, value, and deadlines are populated. Dates are logical, and there are no reported suspensions or disputes. The tender status is clear.

Sustainability50/100

There are no explicit mentions of green procurement, social aspects, or innovation within the provided tender information. The tender is not indicated as EU funded.

No green procurement criteria
No social criteria

Strengths

Clear evaluation criteria with weighting
Detailed personnel requirements with specific CV needs
Explicit 'or equivalent' clause for standards
E-procurement and e-submission

Concerns

Lack of sustainability considerations (green, social, innovation)
Maximum participants set to 1
Financing and payment terms referenced in external documents

Recommendations

1. Incorporate sustainability criteria into evaluation or requirements.
2. Re-evaluate the 'Max Participants: 1' setting for a framework agreement.
3. Consolidate all essential financial and payment terms within the main tender documents.

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