Original Tender Description
The successful supplier is required to have the ability to provide the following services and experience:
Organic social media management
• Day-to-day management of Newcastle University’s Weibo, WeChat and YouKu accounts – creating, uploading, scheduling and reviewing content as agreed in monthly client meetings
• Support live-streaming chats with staff/students and virtual open days, when required
• Input and content recommendations for our student content interns.
• The supplier will work alongside our Marketing and China Office teams, attending monthly content planning meetings and reporting back on activity.
• Content production – while most raw content will be supplied by Newcastle University’s teams, translation and reformatting will be required and we would expect the appointed agency to complete this.
• Comprehensive monthly reporting on activity including impressions, engagement, followers, web traffic, and competitor analysis. As well as recommendations for improvements
• Provide recommendations on content best practice and trends
• Provide a named Account Manager
• Out of Scope - Enquiry management on these channels will continue to be handled by colleagues in Newcastle University’s China Office.
Paid media
• Have detailed knowledge and demonstrable experience booking paid media on channels used by prospective undergraduate and postgraduate students, including but not limited to placements on:
o Weibo
o WeChat
o Douyin
o YouKu
o Baidu
o Toutiao
o Zhihu
• Provide detailed campaign attribution and KPI measurements for all media plans
• Provide full campaign reporting and optimisation as part of all media plans
• Provide support on creative optimisation and testing
• Provide regular insight into industry best practice, trends and future placement opportunities
• Provide a single Account Manager for all campaigns