(NU/1589-27) Chinese Social Media Management

The successful supplier is required to have the ability to provide the following services and experience: Organic social media management • Day-to-day management of Newcastle University’s Weibo, WeChat and YouKu accounts – creating, uploading, scheduling and reviewing content as agreed in monthly client meetings • Support live-streaming chats with staff/students and virtual open days, when required • Input and content recommendations for our student content interns. • The supplier will work alongside our Marketing and China Office teams, attending monthly content planning meetings and reporting back on activity. • Content production – while most raw content will be supplied by Newcastle University’s teams, translation and reformatting will be required and we would expect the appointed agency to complete this. • Comprehensive monthly reporting on activity including impressions, engagement, followers, web traffic, and competitor analysis. As well as recommendations for improvements • Provide recommendations on content best practice and trends • Provide a named Account Manager • Out of Scope - Enquiry management on these channels will continue to be handled by colleagues in Newcastle University’s China Office. Paid media • Have detailed knowledge and demonstrable experience booking paid media on channels used by prospective undergraduate and postgraduate students, including but not limited to placements on: o Weibo o WeChat o Douyin o YouKu o Baidu o Toutiao o Zhihu • Provide detailed campaign attribution and KPI measurements for all media plans • Provide full campaign reporting and optimisation as part of all media plans • Provide support on creative optimisation and testing • Provide regular insight into industry best practice, trends and future placement opportunities • Provide a single Account Manager for all campaigns