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Preparation and publication of information in national and regional press, internet media and

Open
Deadline
6 days left
April 10, 2026
Contract Details
Category
Open Procedure
Reference
6831991
Value
€873,978
Location
Vilnius County, Lithuania
Published
March 28, 2026
CPV Code
Project Timeline

Tender Published

March 06, 2026

Deadline for Questions

April 03, 2026

Submission Deadline

April 10, 2026

Tender Opening

April 10, 2026

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Budget
€873,978
Duration
19 months
Location
Vilnius County
Type
Open Procedure
75
Quality Score/100
Good
Market Benchmark
Avg. Winning Price
€694,267
Avg. Bids
2.6
Competition
Low
SME Winners
89%
942 tenders analyzed

Original Tender Description

Estimated scope of services: Creation of advertising campaigns in 4 (four) media channels and
Green ProcurementEU Funded

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Win Strategy

AI-powered analysis of this tender's requirements, opportunities, and challenges. Get strategic insights to maximize your win probability.

65%
Estimated Win ProbabilityModerate Fit

This tender requires a comprehensive communication campaign for the 'Promotion of Apartment Building Renovation' project. Success hinges on demonstrating a strong understanding of integrated media strategies, cost-effectiveness within strict budget limits, and a commitment to green procurement principles. Bidders must offer a cohesive service package, as the contract is not divisible.

Key Winning Messages

Delivering impactful, integrated communication campaigns that maximize reach and engagement for the 'Promotion of Apartment Building Renovation' project within budget.

Leveraging data-driven insights to optimize media placement and content creation for maximum return on investment.

Championing sustainable communication practices aligned with Green Procurement objectives.

Key Opportunities
The tender is for a significant EU-funded project, indicating a need for reliable and experienced communication partners.
The requirement for an integrated campaign across multiple media channels allows for a holistic strategy that can be a differentiator.
The explicit mention of Green Procurement provides an avenue for bidders to showcase their sustainability credentials.
Key Challenges
Strict budget caps for the overall contract and individual media channels.

Develop a highly cost-efficient media plan, focusing on high-impact placements and negotiating favorable rates. Demonstrate a clear understanding of how to achieve campaign objectives within these financial constraints.

Lack of specified evaluation criteria means bidders must anticipate the contracting authority's priorities.

Assume a strong emphasis on price, technical approach, and demonstrated experience. Focus on delivering a compelling narrative that addresses the project's goals and the perceived needs of the contracting authority.

The contract is not divisible, requiring a bidder to have the capacity to manage all aspects of the campaign.

Ensure internal resources or strategic partnerships are in place to cover all media channels and campaign management aspects. Clearly articulate this integrated capability in the bid.

Ideal Bidder Profile
An experienced public relations and media agency with a proven track record in managing large-scale public information campaigns, particularly for EU-funded projects. The ideal bidder will possess strong analytical capabilities to optimize media spend, a deep understanding of the Lithuanian media landscape (national, regional, online, social), and a commitment to sustainability in their operations.
Key Requirements
Integrated communication campaign across national press, regional press, internet media, and social media (Facebook).
Adherence to strict budget limits for the overall contract and for each media channel.
Demonstrated understanding and implementation of Green Procurement principles.
Ability to provide a cohesive and coordinated service package, as the tender is not split into lots.
Compliance with mandatory exclusion grounds, eligibility, technical, and financial requirements.
Key Discriminators
A demonstrated ability to achieve measurable results in similar public information campaigns, especially those related to environmental or infrastructure projects.
A proactive and innovative approach to content creation and media engagement that goes beyond standard practices.
A clear and compelling strategy for integrating Green Procurement principles into the campaign execution and reporting.
Social Value Opportunities
Commit to using digital platforms and recycled paper for any print materials, minimizing waste and carbon footprint. Detail how campaign messaging will promote sustainable living practices among the target audience.
Bid Focus Areas
Price/Cost

Submit a highly competitive price that stays strictly within the overall and individual channel budget caps. Demonstrate value for money by showcasing efficiency and impact.

Technical Proposal (Approach & Methodology)

Present a clear, integrated, and data-driven communication strategy. Detail how content will be developed, disseminated, and measured across all media types. Emphasize coordination and synergy between channels.

Experience & References

Provide strong evidence of successful past campaigns, particularly those with similar objectives or for public sector clients. Highlight experience with EU-funded projects if possible.

Green Procurement

Clearly outline how Green Procurement principles will be applied throughout the campaign, from content creation to media selection and reporting. Provide specific examples of sustainable practices.

Recommendations7
Develop an Integrated Media Strategy
CriticalHigh effort

Create a unified communication plan that seamlessly integrates national press, regional press, internet media, and social media. Emphasize how each channel will complement the others to achieve a consistent and impactful message for the apartment building renovation project.

Ensures compliance with the requirement for a cohesive service and maximizes campaign effectiveness.
Aggressively Price Within Budget Caps
CriticalHigh effort

Scrutinize the budget allocations for each media channel and the overall contract value. Develop a lean and efficient media plan that offers maximum reach and impact while strictly adhering to these financial limits. Highlight cost-effectiveness in the proposal.

Prevents bid rejection due to exceeding budget and positions the bid as financially responsible.
Showcase Green Procurement Expertise
HighMed effort

Detail specific, actionable steps for implementing Green Procurement throughout the campaign. This could include using sustainable digital tools, minimizing travel, opting for eco-friendly print materials (if any), and promoting sustainable practices within the campaign messaging itself.

Demonstrates alignment with the contracting authority's sustainability goals and can be a key differentiator.
Anticipate Evaluation Criteria
HighMed effort

Since evaluation criteria are not specified, assume a strong weighting on price, technical approach, and demonstrated experience. Structure the bid to clearly address these likely priorities, providing concrete evidence of capability and value.

Maximizes the chances of a favorable evaluation by proactively addressing likely scoring areas.
Address Campaign Coordination and Reporting
HighMed effort

Clearly outline the project management and coordination mechanisms that will ensure seamless service delivery across all media channels. Detail a robust reporting framework that demonstrates accountability and tracks campaign performance against objectives.

Reassures the contracting authority of the bidder's ability to manage a complex, integrated campaign effectively.
Integrate Sustainable Living Messaging
MediumLow effort

Incorporate messaging within the campaign that encourages the target audience to adopt sustainable practices in their daily lives, particularly in relation to housing and energy efficiency, aligning with the project's overall theme.

Adds value beyond basic communication and aligns with broader environmental objectives.
Demonstrate Expertise in Target Media
CriticalHigh effort

Provide evidence of successful campaigns within national press, regional press, internet media, and social media (specifically Facebook). Showcase understanding of audience demographics and engagement strategies for each platform.

Builds confidence in the bidder's ability to execute the campaign effectively across all required channels.
Competitive Positioning
Position the bid as a one-stop-shop for integrated communication, emphasizing efficiency and cost-effectiveness due to the non-divisible nature of the contract. Highlight a strong understanding of the Lithuanian media landscape and the specific project goals of promoting apartment building renovation.

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Requirements & Qualifications

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Documents

18 documents available with AI summaries

1.10. SPS 10 priedas. Bendrosios sutarties sąlygos.docxDOC
1.10. SPS 10 priedas. Bendrosios sutarties są... -- 113.8 KB

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1.11. SPS 11 priedas. Deklaracija dėl Reglamento JA.docxDOC
1.11. SPS 11 priedas. Deklaracija dėl Reglame... -- 24.8 KB

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1.12. SPS 12 priedas. Deklaracija dėl Reglamento FA.docxDOC
1.12. SPS 12 priedas. Deklaracija dėl Reglame... -- 24.1 KB

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1.1. SPS 1 priedas. Terminai.docxDOC
1.1. SPS 1 priedas. Terminai.docx -- 30.6 KB

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1.2. SPS 2 priedas. Techninė_specifikacija.docxDOC
1.2. SPS 2 priedas. Techninė_specifikacija.do... -- 87.2 KB

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1.3. SPS 3 priedas. Tiekėjų pašalinimo pagrindai.docxDOC
1.3. SPS 3 priedas. Tiekėjų pašalinimo pagrin... -- 55.4 KB

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1.5. SPS 5 priedas. Tiekėjų kvalifikacijos reikalavimai.docxDOC
1.5. SPS 5 priedas. Tiekėjų kvalifikacijos re... -- 50.2 KB

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1.6. SPS 6 preidas. Vertinimo kriterijai ir sąlygos.docxDOC
1.6. SPS 6 preidas. Vertinimo kriterijai ir s... -- 88.7 KB

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1.7. SPS 7.1 preidas. Pasiūlymo A forma.docxDOC
1.7. SPS 7.1 preidas. Pasiūlymo A forma.docx -- 46.5 KB

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1.7. SPS 7.2 preidas. Pasiūlymo B forma.docxDOC
1.7. SPS 7.2 preidas. Pasiūlymo B forma.docx -- 49.5 KB

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1.8. SPS 8 priedas. Tiekėjo patirtis ir specialistų sąrašas.docxDOC
1.8. SPS 8 priedas. Tiekėjo patirtis ir speci... -- 62.8 KB

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1.9. SPS 9 priedas. Specialiosios sutarties sąlygos.docxDOC
1.9. SPS 9 priedas. Specialiosios sutarties s... -- 101.2 KB

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1. SPS Informacijos rengimo ir skelbimo paslaugos.docxDOC
1. SPS Informacijos rengimo ir skelbimo pasla... -- 119.5 KB

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2. BPS Informacijos rengimo ir skelbimo paslaugos.docxDOC
2. BPS Informacijos rengimo ir skelbimo pasla... -- 154.7 KB

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3. Rinkos konsultacijos apibendrinimas.docxDOC
3. Rinkos konsultacijos apibendrinimas.docx -- 27.7 KB

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NoticePDF
Notice_6831991.pdf

This document contains a tender notice for public relations services related to the creation and implementation of information campaigns for building modernization in Lithuania.

Tender Structure XML - Cycle 1XML
c4t_6831991_1.xml

This document outlines the structure for a tender, detailing requirements for proof documents, technical specifications including quality criteria, and financial proposals with price submission.

1.4. SPS 4 priedas. EBVPD.zipZIP
1.4. SPS 4 priedas. EBVPD.zip -- 85.9 KB

This document contains special procurement conditions for information creation and dissemination services in national and regional press, online media, and social networks, including technical specifications and general contract terms.

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75
Good

Tender Quality Score

This tender for public relations services is generally well-structured with a clear estimated value and CPV code. However, it lacks explicit evaluation criteria and details on e-submission, impacting practicality and clarity.

Score Breakdown

Legal Compliance75/100

The tender appears to comply with general procurement regulations, including the use of a proper CPV code and the indication of EU funding. Deadlines are provided, and the procedure is open. No disputes are noted. The primary concern is the lack of explicitly stated evaluation criteria, which could indirectly affect legal compliance if not detailed elsewhere.

Clarity80/100

The tender provides a clear title, organization, and estimated value. The CPV code is specified. However, the absence of explicitly stated evaluation criteria and the lack of detailed content summaries for most attached documents reduce overall clarity.

Missing evaluation criteria specified in the main notice.
Completeness70/100

Most basic information is present, including title, reference, organization, estimated value, and contract duration. However, the content summaries for many attached documents are missing, and the specific evaluation criteria are not detailed, leaving some aspects incomplete.

Content summaries missing for most attached documents.
Evaluation criteria not explicitly detailed.
Fairness85/100

The tender is an open procedure, suggesting a fair process. The estimated value is disclosed, and it is EU funded, implying adherence to certain standards. The use of e-procurement is indicated. No specific company tailoring is apparent. The main concern is the lack of explicit evaluation criteria, which could be a point of contention if not clearly defined in the documents.

Practicality65/100

The tender is active and has a submission deadline. E-procurement is mentioned. However, the specific method for e-submission is not detailed, and the lack of clear evaluation criteria makes it harder for potential bidders to prepare their proposals practically. Financing information is not explicitly detailed beyond being EU funded.

Specific e-submission method not detailed.
Financing details beyond 'EU Funded' are not explicit.
Data Consistency90/100

Key fields such as title, reference, organization, estimated value, and deadlines are populated. The CPV code and NUTS code are present. The contract duration is specified. No suspension or disputes are noted. Dates are logically presented.

Sustainability50/100

The tender is marked as 'EU Funded,' which often implies adherence to certain environmental and social standards. However, there are no explicit mentions of green procurement, social aspects, or innovation within the provided information, limiting the assessment of sustainability focus.

No explicit mention of green procurement criteria.
No explicit mention of social aspects or innovation.

Strengths

Clear title, reference, and organization.
Estimated value and CPV code provided.
EU funded and e-procurement indicated.
Open procedure.

Concerns

Missing explicit evaluation criteria.
Lack of detailed content summaries for most documents.
Unclear e-submission method.

Recommendations

1. Clearly specify evaluation criteria within the tender notice or accessible documents.
2. Provide detailed content summaries for all attached documents.
3. Clarify the e-submission process and platform.

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