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Tenders

TEN-2526-043 (PA2023) Digital Tracking Tool

Closed
Deadline
0 days left
March 27, 2026
Contract Details
Category
Open Procedure
Reference
020546-2026
Value
£192,000
Location
Inner London - East, United Kingdom
Published
March 19, 2026
Organization
CPV Code
Project Timeline

Tender Published

March 06, 2026

Deadline for Questions

March 20, 2026

Submission Deadline

March 27, 2026

Contract Start Date

April 30, 2026

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Budget
£192,000
Duration
12 months
Location
Inner London - East
Type
Open Procedure
75
Quality Score/100
Good

Original Tender Description

The Creative Services and operational design teams are redesigning and optimising the Nest website. To address a gap in understanding user behaviour (the "why" behind online actions), enhanced behavioural insights are required to analyse user journeys, funnel performance, and content engagement. The ideal tool will offer visual behavioural insights, support session-level replay and heatmapping, journey-level behavioural analysis across pages and devices, friction and drop-off diagnostics at interaction level, and integration with existing analytics and experimentation tools (e.g., Google Analytics, Kameleon, A/B testing platforms). This tool will support the Strategic Refresh of the Website and Journey Optimisation by providing granular, user-level insights to drive smarter decisions, reduce friction, and improve conversion.

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Requirements & Qualifications

12 requirements across 5 categories

Submission (3)
Mandatory (1)
Compliance (1)
Technical (6)
Financial (1)
SUBMISSION REQUIREMENTS3
--Bids must be submitted by the deadline: 2026-03-27T00:00:00.
--Services are required for a duration of 12 months.
--The CPV code for the service is 71621000 - Technical analysis or consultancy services.
MANDATORY EXCLUSION GROUNDS1
--No specific grounds listed, but standard exclusion criteria for public tenders are implied.
ELIGIBILITY REQUIREMENTS1
--Must be able to provide services in English, Estonian, Latvian, Polish, and Lithuanian.
TECHNICAL CAPABILITY REQUIREMENTS6
--Provide a tool that offers visual behavioural insights.
--Support session-level replay and heatmapping.
--Support journey-level behavioural analysis across pages and devices.
FINANCIAL REQUIREMENTS1
--The total value of the tender is 192,000 EUR.

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Documents

No processed documents available for this tender.

Documents will appear here once they are downloaded and analyzed.

75
Good

Tender Quality Score

This tender for a digital tracking tool is generally well-structured, with clear technical requirements and a disclosed budget. However, it lacks explicit evaluation criteria and details on document access, impacting transparency.

Score Breakdown

Legal Compliance75/100

The tender adheres to basic legal requirements with a specified CPV code and a clear procedure for open competition below the threshold. Deadlines are provided, though the submission deadline might be considered tight given the complexity of the required solution. No disputes are noted. Regulatory compliance is assumed but not explicitly detailed.

Clarity80/100

The description of the required digital tracking tool is clear and detailed, outlining the specific functionalities and objectives. Technical requirements are well-defined, and the purpose of the tool is clearly articulated. However, the absence of specified evaluation criteria leaves some ambiguity on how bids will be assessed.

Missing evaluation criteria
Completeness70/100

Most basic information is present, including title, reference, organization, estimated value, contract duration, and start date. The CPV code is provided. However, the crucial tender documents are not accessible or summarized, hindering a full assessment of completeness.

No document content available
Fairness85/100

The tender is open competition, and the estimated value is disclosed. The technical requirements are objective and focused on functionality. The primary concern regarding fairness is the lack of explicit information on how to access the full tender documents and the absence of specified evaluation criteria, which could lead to perceived bias.

No e-submission specified
No document content available
Practicality65/100

The tender specifies a contract start date and duration. However, it does not explicitly mention e-submission, which is a common and practical requirement in modern procurement. Information on financing is not detailed, and the availability of document URLs is not confirmed.

No e-submission
Document URL not provided
Data Consistency90/100

Key fields such as title, reference, organization, value, and dates are populated. The CPV code is present. There are no reported disputes or suspensions. The dates provided are logical within the context of a tender process.

Sustainability50/100

The tender does not explicitly mention any green procurement, social aspects, innovation, or EU funding. This indicates a lack of focus on sustainability criteria within the procurement process.

Not green procurement
No social criteria

Strengths

Clear technical requirements
Disclosed estimated value
Open competition procedure
Detailed description of need

Concerns

Missing evaluation criteria
Inaccessible tender documents
Lack of sustainability focus
Potential short submission deadline

Recommendations

1. Provide clear evaluation criteria.
2. Make all tender documents fully accessible with summaries.
3. Consider incorporating sustainability aspects into future tenders.

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