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Tenders

UY PROC 1240 - YORK ONLINE STRATEGIC PARTNERSHIP

Open
Deadline
56 days left
May 31, 2026
Contract Details
Category
Restricted Procedure
Reference
004967-2026
Value
Not disclosed
Location
United Kingdom
Published
March 28, 2026
Organization
CPV Code
Project Timeline

Tender Published

January 20, 2026

Deadline for Questions

May 24, 2026

Submission Deadline

May 31, 2026

Contract Start Date

June 29, 2026

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Budget
Not disclosed
Duration
61 months
Location
United Kingdom
Type
Restricted Procedure
68
Quality Score/100
Good

Original Tender Description

The University of York, a world‑ranked Russell Group institution, is seeking a high‑calibre strategic partner to accelerate the growth and global reach of its York Online portfolio. With a mature and successful postgraduate online degree presence, the University is now entering the next phase of its online strategy, with plans to expand its current degree portfolio and develop new offerings in short courses, stackables and micro-credentials. The University of York's contract with its current partner for online programme management is due to expire in March 2027 and we are carrying out a procurement process to appoint a partner to support the next phase of our ambitious plans. We are seeking an OfS registered (or in the process of OfS registration), innovative partner with a proven track record of delivering high-impact, data-driven marketing, lead generation and student recruitment at a global level across a diverse portfolio of degrees, micro‑credentials and short-courses. Our future partner will excel in market insight, conversion management, the delivery of a seamless, high‑quality digital experience from a UK base for learner recruitment, as well as having capabilities in B2B sales and recruitment providing an authentic University of York experience. The University of York will remain the lead for all current academic pedagogy, teaching, and for the long‑term student success and pastoral journey. Following an initial phase of transition for our existing online programmes, we will be looking to take forward new developments including but not necessarily limited to: New and/or revised online Masters degrees University- or partner-developed short courses, with credit-bearing options, that may provide pathways to degrees 'Stackable' short courses and awards Innovative use of AI to support programme development and delivery (content, assessment and feedback) and to enhance the student experience and progression. Initial contract estimated to be June 2026 to June 2031, with potential to renew for a further 5 or 10 years to June 2036 or 2041

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Requirements & Qualifications

17 requirements across 5 categories

Submission (1)
Mandatory (1)
Compliance (1)
Technical (13)
Financial (1)
SUBMISSION REQUIREMENTS1
--Submit the bid by the deadline of 2026-05-31T00:00:00.
MANDATORY EXCLUSION GROUNDS1
--None explicitly mentioned in the provided tender information.
ELIGIBILITY REQUIREMENTS1
--Be registered with the Office for Students (OfS) or be in the process of OfS registration.
TECHNICAL CAPABILITY REQUIREMENTS13
--Demonstrate a proven track record of delivering high-impact, data-driven marketing at a global level.
--Demonstrate a proven track record of delivering lead generation at a global level.
--Demonstrate a proven track record of delivering student recruitment at a global level.
FINANCIAL REQUIREMENTS1
--None explicitly mentioned in the provided tender information.

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Documents

4 documents available with AI summaries

Planning NoticeHTM
004967-2026.html

The University of York seeks an OfS-registered strategic partner with a proven global track record in data-driven marketing, lead generation, and student recruitment for its expanding online degree, short course, and micro-credential portfolio, delivering a high-quality digital experience from a UK base.

OCDS RecordDOC
004967-2026_ocds_record.json

The University of York seeks an OfS registered strategic partner with a proven track record in global data-driven marketing, lead generation, and student recruitment to expand its online degree, short course, and micro-credential portfolio.

OCDS Release PackageDOC
004967-2026_ocds_release.json

This document is an OCDS Release Package providing structured data about the University of York's tender for a strategic partner to manage and expand its global online education portfolio, including marketing, lead generation, and student recruitment.

Official PDF VersionPDF
004967-2026_official.pdf

The University of York seeks an OfS-registered strategic partner with a proven global track record in data-driven marketing, lead generation, and student recruitment for its expanding online portfolio, including degrees, short courses, and micro-credentials, for a contract starting June 2026.

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68
Good

Tender Quality Score

This tender provides a clear description of the project and detailed requirements, but significant gaps exist in legal compliance, completeness, and fairness due to missing critical information like evaluation criteria and undisclosed value.

Score Breakdown

Legal Compliance75/100

The tender defines the procedure type and CPV code correctly, and there are no disputes. However, the reveal date is missing, making it impossible to assess the full preparation period from publication. Crucially, mandatory exclusion grounds are not explicitly mentioned, which is a significant legal oversight. The 'planning' status might explain some omissions, but based on the provided data, these are gaps.

Missing reveal date
No explicit mandatory exclusion grounds
Clarity80/100

The description of the project and the AI-extracted technical requirements are very clear, detailed, and unambiguous, providing a strong understanding of the University's needs. However, the complete absence of specified evaluation criteria is a major deficiency that significantly impacts the overall clarity for potential bidders.

No evaluation criteria specified
Completeness70/100

Basic information like title, organization, reference, deadlines, and contract duration are well-defined. Requirements are also detailed. However, the estimated value is not disclosed, and critically, evaluation criteria are missing. The listed documents are general notices rather than comprehensive tender documents (e.g., full specification, ITT, contract terms), suggesting potential gaps in the overall package.

Estimated value not disclosed
Missing evaluation criteria
Fairness55/100

Fairness is significantly compromised by the undisclosed estimated value and the complete absence of evaluation criteria, preventing bidders from understanding the opportunity's scale and how their proposals will be judged. The lack of electronic submission (e-submission) can also create barriers to equal access. While requirements are specific (e.g., UK base), they do not appear overtly tailored to a single company.

Estimated value not disclosed
No evaluation criteria specified
Practicality65/100

The contract start date and duration are clearly specified, which is practical for planning. However, the lack of electronic submission is a significant practical drawback for bidders. The undisclosed financial value also makes it difficult for potential partners to assess the commercial viability and resource allocation required for the bid.

No e-submission
Estimated value not disclosed
Data Consistency70/100

Dates provided (submission, contract start, duration) are logical and consistent. There are no reported disputes or suspensions. However, several key fields, such as the liable person, specific procedure codes, and the tender's reveal date, are unpopulated, indicating some inconsistencies or omissions in the structured data.

Missing liable person
Missing procedure codes
Sustainability50/100

The tender explicitly highlights an 'Innovative use of AI' as a desired capability, which is a positive aspect for innovation. However, it lacks explicit criteria or focus on green procurement or broader social aspects, indicating a missed opportunity to integrate comprehensive sustainability considerations.

No explicit green procurement criteria
No explicit social criteria

Strengths

Clear and detailed project description
Well-defined technical capability requirements
Logical and consistent timeline for contract duration and start
Explicit focus on innovation (AI use)
CPV code appropriately assigned

Concerns

Absence of evaluation criteria
Estimated value not disclosed
Missing mandatory exclusion grounds
Lack of electronic submission
Missing tender reveal date

Recommendations

1. Publish comprehensive evaluation criteria to ensure transparency and fairness.
2. Disclose the estimated contract value to allow bidders to properly assess the opportunity.
3. Ensure all mandatory legal compliance details, including exclusion grounds and the tender reveal date, are explicitly provided.

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