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Tenders

Customer Relationship Management (CRM) and a Marketing Automation platform

Open
Deadline
20 days left
April 17, 2026
Contract Details
Category
Open Procedure
Reference
022403-2026
Value
£4,341,600
Location
West Wales and The Valleys, United Kingdom
Published
March 20, 2026
CPV Code
Project Timeline

Tender Published

March 12, 2026

Deadline for Questions

April 10, 2026

Submission Deadline

April 17, 2026

Contract Start Date

June 30, 2026

Budget
£4,341,600
Duration
60 months
Location
West Wales and The Valleys
Type
Open Procedure
75
Quality Score/100
Good

Original Tender Description

The University requires an enterprise-grade solution that integrates the functionality of Customer Relationship Management (CRM) and a Marketing Automation platform. This solution will transform student recruitment operations by moving from scattered data silos to a centralised, intelligence-led engagement strategy.

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Requirements & Qualifications

8 requirements across 5 categories

Submission (1)
Mandatory (1)
Compliance (1)
Technical (3)
Financial (2)
SUBMISSION REQUIREMENTS1
--Deadline: 2026-04-17T00:00:00
MANDATORY EXCLUSION GROUNDS1
--No specific requirements listed.
ELIGIBILITY REQUIREMENTS1
--No specific requirements listed.
TECHNICAL CAPABILITY REQUIREMENTS3
--Enterprise-grade solution integrating CRM and Marketing Automation functionality.
--Solution to transform student recruitment operations.
--Move from scattered data silos to a centralized, intelligence-led engagement strategy.
FINANCIAL REQUIREMENTS2
--Value: 4341600.0 EUR
--Duration: 60 months

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Documents

No processed documents available for this tender.

Documents will appear here once they are downloaded and analyzed.

75
Good

Tender Quality Score

This tender for a CRM and Marketing Automation platform is generally well-structured, with clear objectives and a reasonable estimated value. However, it lacks specific details on evaluation criteria and submission methods, impacting its overall practicality and completeness.

Score Breakdown

Legal Compliance75/100

The tender appears to comply with general procurement regulations, with a clear CPV code and no immediate red flags regarding disputes or regulatory non-compliance. The deadline, while potentially tight, is within a typical range for open procedures. The procedure type is noted but not fully specified.

Clarity80/100

The description of the required solution is clear, outlining the need for an integrated CRM and Marketing Automation platform to enhance student recruitment. The AI-extracted requirements, though brief, convey the core functionalities and strategic goals. However, the absence of specified evaluation criteria leaves some ambiguity.

Missing evaluation criteria
Completeness70/100

Most basic information is present, including title, reference, organization, estimated value, and contract duration. The submission deadline and contract start date are also specified. However, the lack of content in the tender documents and the absence of specific eligibility and technical capability requirements beyond the general description reduce its completeness.

No document content available
No specific eligibility requirements listed
Fairness85/100

The tender is an open procedure, suggesting broad access. The estimated value is disclosed, and the criteria for selection are not explicitly tailored to specific companies, promoting fairness. However, the lack of specified evaluation criteria could lead to subjective assessments.

Practicality65/100

The tender specifies a submission deadline and contract start date. While the estimated value and duration are clear, the absence of information regarding e-submission methods and financing details limits its practicality for potential bidders. The availability of documents is also a concern due to the lack of content.

No e-submission specified
No financing information provided
Data Consistency90/100

Key fields such as title, reference, organization, value, and dates are consistently populated. There are no reported disputes or suspensions. The dates provided are logical and sequential.

Sustainability50/100

The tender does not explicitly mention any green procurement, social aspects, or innovation focus. It is also not indicated as EU funded, which often implies adherence to certain sustainability standards.

Not green procurement
No social criteria

Strengths

Clear title and reference number
Organization and description provided
Estimated value and contract duration specified
Open procedure type

Concerns

Missing evaluation criteria
No document content available
No specific eligibility or technical requirements listed
Lack of e-submission details

Recommendations

1. Specify detailed evaluation criteria to ensure transparency.
2. Provide full content for all tender documents.
3. Clarify the e-submission process and any required platforms.

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