Skip to main content
Looking to bid on government tenders? See our TaaS tender preparation service
Tenders

Advertising placement services

Open
Deadline
23 days left
April 27, 2026
Contract Details
Category
Services
Reference
167837
Value
€75,000
Location
Zemgale, Latvia
Published
March 26, 2026
CPV Code
Evaluation Criteria
Advertising placement servicesTechnical
Advertising placement servicesTechnical
Advertising placement servicesTechnical
Advertising placement servicesTechnical
Advertising placement servicesTechnical
Advertising placement servicesTechnical
Advertising placement servicesTechnical
Technical and financial requirementsTechnical
Technical and financial requirementsTechnical
Advertising placement servicesTechnical
Advertising placement servicesTechnical
Advertising placement servicesTechnical
Project Timeline

Tender Published

March 26, 2026

Deadline for Questions

April 20, 2026

Submission Deadline

April 27, 2026

Tender Opening

April 27, 2026

Win ProbabilityPRO
🔒
Upgrade to Professional
See your estimated win probability based on historical data.
Upgrade to Professional →
Sector InsightsPRO
🔒
Unlock Sector Insights
See average winning prices, competition levels, and market trends.
Upgrade to Professional →
Budget
€75,000
Duration
24 months
Location
Zemgale
Type
Services
75
Quality Score/100
Good
Market Benchmark
Avg. Winning Price
€54,868
Avg. Bids
2.2
Competition
Low
SME Winners
99%
3,568 tenders analyzed

Original Tender Description

Advertising placement services

Run Risk Analysis

Identify potential risks, inconsistencies, and red flags across all tender documents. Get a detailed risk report with severity levels and mitigation recommendations.

Login

Win Strategy

AI-powered analysis of this tender's requirements, opportunities, and challenges. Get strategic insights to maximize your win probability.

65%
Estimated Win ProbabilityModerate Fit

This tender presents a fragmented opportunity across 12 distinct lots for advertising placement services. A winning strategy will focus on demonstrating deep expertise in specific media channels, offering competitive pricing, and potentially consolidating services where feasible. Given the lack of specified evaluation criteria, a strong technical proposal and clear value proposition will be paramount.

Key Winning Messages

Targeted Media Expertise: Demonstrating unparalleled knowledge and execution capabilities for each specific media channel and lot.

Cost-Effective Media Solutions: Presenting a compelling value proposition through competitive pricing and efficient media planning.

Regional Media Insight: Leveraging a deep understanding of the Jelgava market and its media consumption patterns.

Key Opportunities
Opportunity to bid on multiple lots, allowing for service consolidation and potential economies of scale for the bidder.
Potential for a strong regional focus given the contracting authority is Jelgavas valstspilsētas pašvaldība.
Lack of specified evaluation criteria suggests a focus on technical merit and price, allowing for differentiation through strong proposals.
Key Challenges
Lack of specified evaluation criteria makes it difficult to optimize the bid for specific scoring metrics.

Focus on providing comprehensive, clear, and well-structured technical proposals for each lot, highlighting expertise and value. Assume a balanced evaluation of technical capability and price.

The fragmented nature of the lots may require significant effort to prepare individual proposals, potentially increasing bid costs.

Develop a modular approach to proposal preparation, leveraging common elements where possible. Consider bidding on a select few lots where the bidder has the strongest competitive advantage.

The estimated value is relatively low (75,000.0), suggesting a highly competitive market with potential for aggressive pricing.

Conduct thorough cost analysis to ensure competitive pricing without compromising profitability. Highlight value-added services or efficiencies that justify the proposed price.

Ideal Bidder Profile
A media buying agency or a consortium of specialized agencies with proven experience in radio, print, digital platforms (including social media), and potentially TV advertising within Latvia. The ideal bidder will possess strong relationships with the specified media outlets, a robust understanding of the Jelgava region's media consumption habits, and the capacity to manage multiple lots efficiently.
Key Requirements
Specific advertising placement services for various media platforms (Radio SWH, European Hit Radio, STAR FM, TV3, www.jelgavniekiem.lv, Bilēšu paradīze, etc.)
Technical and financial submission details for each lot
Compliance with mandatory exclusion grounds (though not detailed, assumed to be standard)
Demonstrated capability to deliver services for the specified contract durations (24 months for most, 12 months for Lot 12)
Key Discriminators
Demonstrated success in achieving measurable campaign objectives for similar clients in the Latvian market.
Strong, established relationships with the specified media outlets, potentially leading to better rates or placement opportunities.
A clear, data-driven approach to media planning and optimization tailored to the Jelgava demographic.
Ability to offer integrated media solutions across multiple lots, simplifying management for the contracting authority.
Social Value Opportunities
While 'Social Aspects: No' is indicated, consider proposing a small pro-bono campaign for a local Jelgava-based non-profit organization or a community initiative, showcasing commitment to the local area.
Bid Focus Areas
Technical Capability (Media Placement Expertise)

For each lot, detail specific experience with the named media platforms. Provide case studies or examples of successful campaigns. Clearly outline the proposed media mix and rationale for each lot.

Price/Cost-Effectiveness

Develop a detailed cost breakdown for each lot. Benchmark pricing against market rates. Highlight any efficiencies or volume discounts if bidding on multiple lots.

Understanding of Requirements

Address every specific requirement mentioned for each lot meticulously. Demonstrate a thorough understanding of the contracting authority's needs.

Recommendations6
Thoroughly Analyze Each Lot's Specifics
CriticalHigh effort

Each of the 12 lots has unique media platforms and potentially specific technical/financial requirements (as seen in documents for Lot 9 and Lot 6). A detailed review of each lot's documentation is essential to tailor proposals accurately.

Ensures compliance and maximizes the chance of meeting the contracting authority's precise needs for each media channel.
Assume Balanced Evaluation and Focus on Value
CriticalMed effort

Given the absence of specified evaluation criteria, assume a balanced approach between technical merit and price. Emphasize the value proposition beyond just cost, highlighting expertise, efficiency, and potential campaign impact.

Prevents over-focusing on one aspect and ensures a well-rounded, compelling bid.
Leverage Regional Expertise
HighMed effort

Highlight any specific knowledge of the Jelgava market, its demographics, and media consumption habits. This can be a significant differentiator for a local government tender.

Positions the bidder as a partner who understands the local context, not just a service provider.
Develop Modular Proposal Templates
HighMed effort

Create reusable templates for common sections of the technical and financial proposals across different lots. This will streamline the submission process and reduce bid preparation time and cost.

Increases efficiency and allows for more competitive pricing or focus on higher-value lots.
Propose a Small Local Community Initiative
LowLow effort

Despite 'Social Aspects: No', a voluntary commitment to a local Jelgava initiative can enhance the bidder's image and demonstrate community engagement, potentially influencing qualitative aspects of evaluation if any are implicitly considered.

Positive perception, potential goodwill, and a subtle differentiator.
Clarify Ambiguities with the Contracting Authority
HighLow effort

If any requirements or the absence of evaluation criteria raise questions, proactively seek clarification from Jelgavas valstspilsētas pašvaldība through the official procurement channels. This demonstrates diligence and ensures accurate bidding.

Reduces the risk of misinterpretation and ensures the bid directly addresses the authority's expectations.
Competitive Positioning
Position as a specialist in specific media types (e.g., radio, digital) if bidding on select lots, or as a comprehensive media partner if bidding on multiple. Emphasize efficiency and cost savings through consolidated service if applicable. Highlight local market understanding as a key advantage over national or international competitors.

Competitors

Upgrade to see which companies are likely to bid on this tender, based on historical procurement data.

Login

Requirements & Qualifications

16 requirements across 5 categories

Submission (1)
Mandatory (1)
Compliance (1)
Technical (12)
Financial (1)
SUBMISSION REQUIREMENTS1
--[No specific submission requirements detailed in provided summaries]
MANDATORY EXCLUSION GROUNDS1
--[No specific exclusion grounds detailed in provided summaries]
ELIGIBILITY REQUIREMENTS1
--[No specific eligibility requirements detailed in provided summaries]
TECHNICAL CAPABILITY REQUIREMENTS12
--Requirements for advertising placement services on radio station "STAR FM" (Part 10).
--Requirements for advertising placement services in magazines (Part 1).
--Requirements for advertising placement services on the TV3 channel (Part 11).
FINANCIAL REQUIREMENTS1
--[No specific financial requirements detailed in provided summaries]

Requirements Preview

Sign up to view complete requirements and analysis

Documents

17 documents available with AI summaries

Iepirkuma priekšmeta 10.daļas prasības, 1.versijaPDF
167837_PD.ANY_1_1_10_20260326052412.pdf -- 98.3 KB

This document outlines the specific requirements for Part 10 of a tender concerning advertising placement services on the radio station "STAR FM", including technical and financial proposal submissions.

Iepirkuma priekšmeta 11.daļas prasības, 1.versijaPDF
167837_PD.ANY_1_1_11_20260326052413.pdf -- 98.3 KB

This document outlines the specific requirements for Part 11 of a tender concerning advertising placement services on the TV3 channel, including technical and financial submission details.

Iepirkuma priekšmeta 1.daļas prasības, 1.versijaPDF
167837_PD.ANY_1_1_1_20260326052411.pdf -- 98.0 KB

This document outlines the specific requirements for the first part of a tender concerning advertising placement services in magazines, including technical and financial submission details.

Iepirkuma priekšmeta 12.daļas prasības, 1.versijaPDF
167837_PD.ANY_1_1_12_20260326052413.pdf -- 98.0 KB

This document outlines the requirements for Part 12 of a tender concerning advertising placement in press publication calendars, including technical and financial submission details.

Iepirkuma priekšmeta 2.daļas prasības, 1.versijaPDF
167837_PD.ANY_1_1_2_20260326052411.pdf -- 98.0 KB

This document outlines the specific requirements for Part 2 of a tender concerning advertising placement services in newspaper supplements, including technical and financial proposal submission guidelines.

Iepirkuma priekšmeta 3.daļas prasības, 1.versijaPDF
167837_PD.ANY_1_1_3_20260326052411.pdf -- 97.2 KB

This document outlines the specific requirements for Part 3 of a tender concerning advertising placement services on the www.jelgavniekiem.lv internet platform, including technical and financial proposal submissions.

Iepirkuma priekšmeta 4.daļas prasības, 1.versijaPDF
167837_PD.ANY_1_1_4_20260326052411.pdf -- 97.1 KB

This document outlines the specific requirements for Part 4 of a tender concerning advertising placement services on Bilēšu paradīze platforms, including technical and financial submission details.

Iepirkuma priekšmeta 5.daļas prasības, 1.versijaPDF
167837_PD.ANY_1_1_5_20260326052412.pdf -- 96.9 KB

This document outlines the specific requirements for Part 5 of a tender concerning advertising placement services on social media networks, including technical and financial submission details.

Iepirkuma priekšmeta 6.daļas prasības, 1.versijaPDF
167837_PD.ANY_1_1_6_20260326052412.pdf -- 98.4 KB

This document outlines the technical and financial requirements for Lot 6 of a procurement tender for advertising placement services on the radio station "European Hit Radio".

Iepirkuma priekšmeta 7.daļas prasības, 1.versijaPDF
167837_PD.ANY_1_1_7_20260326052412.pdf -- 98.3 KB

This document outlines the technical and financial requirements for the advertising placement services on "Kurzemes Radio" as part of tender identification number JVP 2026/30/AK.

Iepirkuma priekšmeta 8.daļas prasības, 1.versijaPDF
167837_PD.ANY_1_1_8_20260326052412.pdf -- 98.3 KB

This document outlines the specific requirements for Part 8 of a tender concerning advertising placement services on "Radio Skonto", including technical and financial submission details.

Iepirkuma priekšmeta 9.daļas prasības, 1.versijaPDF
167837_PD.ANY_1_1_9_20260326052412.pdf -- 98.7 KB

This document outlines the specific requirements for part 9 of a tender concerning advertising placement services on "Radio SWH", including technical and financial submission details.

25_pielikums_Līguma projekts 1- 5 daļaiDOC
25_pielikums_Liguma_projekts_1_5_dala.docx -- 26.7 KB

This document contains the draft contract for advertising placement services, outlining the terms, obligations, payment procedures, and dispute resolution for the open tender identified as JVP 2026/30/AK.

26_pielikums Līguma projekts 6 - 11 daļaiDOC
26_pielikums_Liguma_projekts_6_11_dala.docx -- 27.1 KB

This document contains a draft contract for advertising placement services, outlining the terms and conditions between the contracting authority and the service provider.

27_pielikums_Līguma projekts 12 daļaiDOC
27_pielikums_Liguma projekts_12_dala.docx -- 27.8 KB

This document contains a draft contract for advertising placement services, outlining the terms, obligations, payment procedures, and dispute resolution for the agreement between Jelgava City Municipality and the selected contractor.

NolikumsPDF
Nolikums_30_AK.pdf -- 318.1 KB

This document contains the regulations for an open tender procedure for advertising placement services, divided into 12 lots, with submission deadlines and requirements specified.

Main tender pageHTM
index.html

This document contains the basic data for an open tender for advertising placement services, including identification numbers, deadlines, and contact information.

Documents Preview

Sign up to view document summaries and analysis

75
Good

Tender Quality Score

This tender for advertising placement services is generally well-structured with clear documentation for most parts. However, it lacks explicit evaluation criteria and has some concerns regarding document access and e-submission.

Score Breakdown

Legal Compliance75/100

The tender adheres to standard legal requirements with a clear procedure, proper CPV code, and no reported disputes. Deadlines appear reasonable within the context of an open procedure. Regulatory compliance is assumed given the public authority.

Clarity80/100

The description of services is clear, and requirements are documented across multiple technical specification documents for each lot. Conditions are generally specified through contract drafts and regulations.

Completeness70/100

Most basic information is present, including deadlines, value, and duration. However, the AI extraction notes that specific exclusion and eligibility requirements are not detailed in the provided summaries, which could impact completeness.

Missing detailed exclusion grounds
Missing detailed eligibility requirements
Fairness85/100

The tender is divided into multiple lots, allowing for broader participation. The estimated value is disclosed, and criteria are objective within the technical specifications. However, the AI flags 'Restricted document access' which could impact fairness.

Restricted document access (flagged by AI)
Practicality65/100

The tender is designated as 'E-Procurement', suggesting e-submission is intended. However, the AI notes 'No e-submission' as an issue, which is contradictory. Document URLs are not explicitly provided in the summary. Financing information and contract start date are not detailed.

Contradictory information on e-submission (AI flagged 'No e-submission' but tender is 'E-Procurement')
Missing document URLs
Data Consistency90/100

Key fields such as title, reference, organization, deadlines, and value are populated. There are no reported suspensions or disputes, and dates appear logically sequenced.

Sustainability50/100

The tender does not explicitly mention green procurement, social aspects, or innovation. It is not indicated as EU funded.

No green procurement criteria
No social criteria

Strengths

Clear division into multiple lots for specific advertising services
Comprehensive set of technical specifications for each lot
Proper CPV code and NUTS code provided
Estimated value and contract duration clearly stated

Concerns

Missing explicit evaluation criteria
Potential restricted document access
Ambiguity regarding e-submission process
Lack of sustainability considerations

Recommendations

1. Clearly state evaluation criteria within the tender documents.
2. Ensure all tender documents are fully accessible to potential bidders.
3. Clarify the e-submission process and provide necessary links or instructions.

AI Scoring Preview

Sign up to view complete requirements and analysis

Complete quality score analysis
Detailed sub-score breakdown
Strengths & concerns insights
Strategic recommendations

No credit card required • Setup in 2 minutes

New Service

Want us to handle this tender?

Our procurement experts prepare everything. Proven to work — you review, approve, and submit.

~1hYour time only
80%+80%+
$0Upfront
See full comparison
Without TaaSWith TaaS
40-80 hrs
Preparation time
~1 hr
Your time only
15-25%
Average win rate
80%+
Win rate
Risk of errors
Manual review
Expert QA
Compliance check
You do all
Handle everything
We do all
End-to-end service
Let's Win This Tender
Pay only when you win · 400+ companies trust us
Or do it yourself

Add to Pipeline