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Tenders

Education Recruitment Advertising and Resourcing Services (NERARS)

Open
Deadline
33 days left
April 30, 2026
Contract Details
Category
Other
Reference
012604-2026
Value
£120,000,000
Location
United Kingdom
Published
March 20, 2026
CPV Code
Project Timeline

Tender Published

February 11, 2026

Deadline for Questions

April 23, 2026

Submission Deadline

April 30, 2026

Contract Start Date

March 01, 2027

Budget
£120,000,000
Duration
36 months
Location
United Kingdom
Type
Other
61
Quality Score/100
Good

Original Tender Description

The Education Recruitment Advertising and Resourcing Services Framework Agreement supports the public sector with education recruitment advertising and resourcing as well as student recruitment advertising. The current framework is made up of 2 lots as described below; Lot 1 - Education Recruitment Advertising & Resourcing Education Recruitment Advertising and Resourcing which range from all types of advertising services including recruitment of staff, advertisement creation and production, type setting and copy writing, media buying, art direction, brand management and where required full creative services for new advertising campaigns. Lot 2 - Student Recruitment Marketing Student Recruitment Advertising marketing to attract UK and overseas students and is focussed on media buying and advertisement placement.

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Requirements & Qualifications

5 requirements across 5 categories

Submission (1)
Mandatory (1)
Compliance (1)
Technical (1)
Financial (1)
SUBMISSION REQUIREMENTS1
--No specific submission requirements (e.g., document formats, content details) for bidders are provided in the analyzed market engagement notices or OCDS data. The submission deadline for the tender is 2026-04-30T00:00:00.
MANDATORY EXCLUSION GROUNDS1
--No specific mandatory exclusion grounds for bidders are provided in the analyzed market engagement notices or OCDS data.
ELIGIBILITY REQUIREMENTS1
--No specific eligibility requirements for bidders are provided in the analyzed market engagement notices or OCDS data.
TECHNICAL CAPABILITY REQUIREMENTS1
--No specific technical capability requirements for bidders are provided in the analyzed market engagement notices or OCDS data. The scope of services includes education recruitment advertising and resourcing (staff recruitment, ad creation, media buying, brand management, creative services) and student recruitment marketing (media buying, ad placement).
FINANCIAL REQUIREMENTS1
--No specific financial requirements for bidders are provided in the analyzed market engagement notices or OCDS data. The estimated contract value is 120,000,000 EUR.

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Documents

4 documents available with AI summaries

Planning NoticeHTM
012604-2026.html

Southern Universities Management Services (SUMS) is planning a framework agreement for education recruitment advertising and resourcing services, including staff recruitment and student marketing, with an estimated value of £120,000,000.

OCDS RecordDOC
012604-2026_ocds_record.json

This OCDS record provides structured data about a framework agreement for education recruitment advertising and student marketing services, detailing the contracting authority, contact information, and the scope across two lots.

OCDS Release PackageDOC
012604-2026_ocds_release.json

This OCDS Release Package contains structured data detailing the Southern Universities Management Services (SUMS) framework agreement for education recruitment and student advertising services, covering two lots for advertising and resourcing.

Official PDF VersionPDF
012604-2026_official.pdf

This preliminary market engagement notice from Southern Universities Management Services outlines a £120M framework agreement for education recruitment advertising and resourcing, and student recruitment marketing, covering services from ad creation to media buying.

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61
Good

Tender Quality Score

This tender, currently in a 'planning' status, provides a clear description of the services required and basic administrative details, but critically lacks specific bidder requirements, evaluation criteria, and an identified procedure type, which significantly impacts its clarity and completeness for potential suppliers.

Score Breakdown

Legal Compliance75/100

The CPV code is correctly assigned, and there are no reported disputes. However, the procedure type is not defined, which is a fundamental legal requirement for a formal tender. Given its 'planning' status, this is less of a breach but indicates a significant gap for future stages.

Procedure type is undefined
Clarity55/100

While the description of the services and lots is clear and unambiguous, the complete absence of specific mandatory exclusion grounds, eligibility, technical, financial, and submission requirements, as well as evaluation criteria, severely impacts the clarity for potential bidders.

No specific bidder requirements provided
No evaluation criteria specified
Completeness60/100

Basic information such as title, reference, organization, estimated value, duration, and contract start date are present. However, the tender is significantly incomplete due to the total absence of detailed bidder requirements and evaluation criteria.

Missing detailed bidder requirements (eligibility, technical, financial, submission)
Missing evaluation criteria
Fairness65/100

The estimated value is disclosed, and documents are accessible. However, the complete lack of evaluation criteria compromises transparency and fairness. The absence of an e-submission option also presents a barrier to equal access.

No evaluation criteria specified
No e-submission option
Practicality60/100

The contract start date and duration are clearly specified. However, the absence of electronic submission support is a significant practical drawback in modern procurement, potentially increasing administrative burden for bidders.

No electronic submission supported
Data Consistency65/100

Dates are logical and consistent, and there are no reported suspensions or disputes. However, key fields like 'Type' and 'Procedure' are unpopulated, and there's a contradiction regarding 'Value Classified' versus the disclosed estimated value.

Missing procedure type information
Contradiction in 'Value Classified' field
Sustainability20/100

The tender explicitly lacks any mention of green procurement, social aspects, or innovation focus. This indicates a complete absence of sustainability considerations in the procurement process.

No green procurement criteria
No social criteria

Strengths

Clear description of services and lots
Estimated value, duration, and contract start date provided
CPV code correctly assigned
Documents are available for review
No indication of tailored requirements (due to absence of requirements)

Concerns

Complete absence of bidder requirements (eligibility, technical, financial, submission)
No evaluation criteria specified, impacting transparency and fairness
Procurement procedure type is undefined
Lack of electronic submission option
Absence of any sustainability (green, social, innovation) considerations

Recommendations

1. Clearly define the procurement procedure type and provide all mandatory bidder requirements (eligibility, technical, financial, submission) in subsequent tender documents.
2. Develop and publish clear, objective, and transparent evaluation criteria to ensure fairness and allow bidders to prepare effectively.
3. Implement an electronic submission system to enhance practicality, efficiency, and equal access for all potential suppliers.

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