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Tenders

Purchase of Atlassian product family licenses and product support, and renewal of existing licenses and product support

Open
Deadline
5 days left
April 09, 2026
Contract Details
Category
Supplies
Reference
307003
Value
€290,000
Location
Estonia
Published
March 09, 2026
Organization
CPV Code
Evaluation Criteria
Total bid amount excluding VAT100%
Project Timeline

Tender Published

March 09, 2026

Deadline for Questions

April 02, 2026

Submission Deadline

April 09, 2026

Tender Opening

April 09, 2026

Contract Start Date

April 16, 2026

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Budget
€290,000
Duration
12 months
Location
Estonia
Type
Supplies
75
Quality Score/100
Good
Market Benchmark
Avg. Winning Price
€153,114
Avg. Bids
2.1
Competition
Low
SME Winners
91%
374 tenders analyzed

Original Tender Description

The subject of the procurement is the purchase of Atlassian product family licenses and product support, the renewal of existing licenses and product support, and the renewal of existing add-on licenses and product support in accordance with the terms and conditions set out in the public procurement documents.
Electronic Submission

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Win Strategy

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60%
Estimated Win ProbabilityModerate Fit

This tender for Atlassian licenses and support is heavily weighted towards price. A winning strategy will focus on aggressive pricing, demonstrating established reseller rights in Estonia, and ensuring meticulous adherence to all submission requirements to avoid disqualification. While social and innovative aspects are absent, operational efficiency and clear contractual understanding are paramount.

Key Winning Messages

Your trusted, authorized Atlassian partner in Estonia, delivering cost-effective solutions and seamless support.

Guaranteed compliance and competitive pricing for your Atlassian software needs.

Key Opportunities
Leverage existing Atlassian partnership for favorable pricing and direct support channels.
Streamline administrative processes to ensure 100% accuracy in mandatory documentation.
Focus on total bid amount as the sole evaluation criterion to drive aggressive pricing strategies.
Key Challenges
Intense price competition due to the 100% price-based evaluation.

Conduct thorough cost analysis to identify all potential cost savings. Explore volume discounts or bundled offerings with Atlassian if possible. Present a clear breakdown of costs to demonstrate value beyond just the lowest price, even if not explicitly evaluated.

Risk of disqualification due to minor errors in mandatory documentation or non-compliance with reseller rights.

Implement a rigorous internal review process for all submitted documents, involving legal and compliance teams. Obtain explicit written confirmation from Atlassian regarding reseller and support rights in Estonia. Use checklists to ensure all required information is present and accurate.

Ideal Bidder Profile
An established IT reseller or software solutions provider with a strong existing partnership with Atlassian, holding explicit authorization to sell and provide product support within Estonia. They should possess a lean operational model enabling competitive pricing and a robust administrative function capable of flawlessly completing all mandatory documentation.
Key Requirements
Right to sell and provide product support in Estonia
Prices must not exceed Atlassian's electronic marketplace prices
Detailed price offer for purchase and extension of licenses and support
Confirmation of agreement with tender conditions
Submission of data of authorized persons
Key Discriminators
Demonstrable, long-standing, and officially recognized reseller and support partnership with Atlassian specifically for the Estonian market.
A highly efficient operational model that allows for pricing at or very near Atlassian's direct marketplace prices while still maintaining profitability.
Social Value Opportunities
While not a formal requirement, consider a brief statement in the bid about commitment to ethical business practices and sustainable IT lifecycle management, even if it doesn't directly impact scoring.
Bid Focus Areas
Total bid amount excluding VAT100.0%

Submit the lowest possible price that is still financially viable. This requires meticulous cost management and potentially accepting a lower profit margin for this specific contract. Ensure the price is at or below Atlassian's electronic marketplace prices.

Recommendations6
Secure and Document Atlassian Reseller/Support Rights for Estonia
CriticalMed effort

Obtain and clearly present official documentation from Atlassian confirming the bidder's authorization to sell their product licenses and provide product support specifically within Estonia. This is a fundamental eligibility requirement.

Ensures compliance with eligibility criteria and avoids immediate disqualification.
Aggressively Price to Win
CriticalHigh effort

Given the 100% price weighting, the bid must be the lowest possible while remaining sustainable. This involves detailed cost analysis, leveraging any volume discounts, and potentially accepting a reduced profit margin. Ensure prices do not exceed Atlassian's electronic marketplace prices.

Directly maximizes the score for the sole evaluation criterion, significantly increasing win probability.
Meticulous Administrative and Document Submission
CriticalHigh effort

Pay extreme attention to detail when completing all mandatory forms (e.g., Hankepass, HD I Vormid) and providing requested information (trade secrets, authorized persons). Implement a multi-stage review process to catch any errors or omissions.

Prevents disqualification due to administrative non-compliance, which is a common pitfall.
Highlight Direct Atlassian Partnership and Expertise
HighLow effort

Emphasize the bidder's direct relationship with Atlassian, including any certifications or specializations. This can subtly reinforce credibility and the ability to offer competitive pricing and efficient support.

Builds confidence in the bidder's capability and legitimacy, potentially influencing perceived value even with price as the sole criterion.
Confirm Understanding of Contractual Terms
HighMed effort

Thoroughly review the 'HD II Hankelepingu projekt' (Contract Draft) to ensure full understanding and agreement with all terms. Highlight any potential ambiguities or areas requiring clarification in the bid submission or a separate query, if permitted.

Minimizes post-award disputes and ensures smooth contract execution.
Clarify 'Atlassian's electronic marketplace prices'
MediumLow effort

If there is any ambiguity regarding what constitutes 'Atlassian's electronic marketplace prices' (e.g., specific region, reseller vs. direct, specific product tiers), proactively seek clarification from the contracting authority.

Ensures accurate pricing and avoids potential issues with price compliance.
Competitive Positioning
Position as the most cost-effective, authorized, and compliant provider of Atlassian solutions in Estonia. Emphasize the direct partnership and streamlined operations that enable this competitive pricing.

Competitors

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Requirements & Qualifications

14 requirements across 5 categories

Submission (7)
Mandatory (4)
Compliance (1)
Technical (1)
Financial (1)
SUBMISSION REQUIREMENTS7
--Bidders must submit a detailed price offer for the purchase and extension of Atlassian product licenses and product support.
--Bidders must fill in prices for the specified products and quantities.
--Bidders must confirm agreement with tender conditions.
MANDATORY EXCLUSION GROUNDS4
--Bidders must confirm agreement with tender conditions.
--Bidders must provide information regarding trade secrets.
--Bidders must indicate if it is a joint bid.
ELIGIBILITY REQUIREMENTS1
--Bidders must have the right to sell and provide product support in Estonia.
TECHNICAL CAPABILITY REQUIREMENTS1
--N/A
FINANCIAL REQUIREMENTS1
--Prices must not exceed Atlassian's electronic marketplace prices.

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Documents

7 documents available with AI summaries

VastavustingimusedPDF
307003_vastavustingimused.pdf -- 9.3 KB

Bidders must confirm agreement with tender conditions, provide information on trade secrets, indicate if it's a joint bid, and submit details of authorized persons.

HD IV Hinnapakkumuse jaotusXLS
HD IV Hinnapakkumuse jaotus.xlsx -- 10.5 KB

Bidders must submit a detailed price offer for the purchase and renewal of Atlassian product licenses and support, filling in prices for the specified products and quantities.

Hindamiskriteeriumid ja hinnatavad näitajadPDF
307003_hindamiskriteeriumid.pdf -- 2.9 KB

The contracting authority will evaluate bids primarily based on the total cost, where the lowest price receives the maximum score.

Hankepass täiendatavate selgitustegaPDF
307003_hankepass_taiendavate_selgitustega.pdf -- 72.5 KB

The procurement pass is an initial self-declaration by the economic operator, containing the contracting authority's stipulated conditions and expected response formats, but is not intended for completion itself.

HD II Hankelepingu projektDOC
HD II Hankelepingu projekt.docx -- 42.2 KB

The Transport Administration is seeking Atlassian software licenses and product support, with a contract draft outlining the agreement terms and appendices.

HD III Tehniline kirjeldusDOC
HD III Tehniline kirjeldus.docx -- 17.9 KB

The contracting authority seeks to purchase and extend Atlassian product family licenses and product support, requiring bidders to have sales and support rights in Estonia and offer prices not exceeding the Atlassian marketplace.

Riigihanke alusdokumentDOC
Riigihanke alusdokument.docx -- 33.0 KB

The Transport Administration is purchasing and extending Atlassian software licenses and product support; tender information and qualification requirements are available on the e-procurement platform.

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75
Good

Tender Quality Score

This tender for Atlassian software licenses and support is generally well-structured, with clear financial information and a reasonable timeline. However, it lacks explicit sustainability considerations and relies heavily on external documents for detailed technical and contractual information.

Score Breakdown

Legal Compliance75/100

The tender adheres to standard procurement procedures with a clear CPV code and a reasonable submission deadline. The absence of disputes and the organization's status suggest regulatory compliance. The deadline is within acceptable limits for this type of procurement.

Clarity80/100

The tender title and basic information are clear. The description outlines the core need for Atlassian licenses and support. However, detailed technical specifications and contractual terms are primarily found within attached documents, requiring bidders to consult multiple sources.

Completeness70/100

Key information such as estimated value, contract duration, and tender validity period are provided. However, the reliance on external documents for crucial details like technical specifications and contract drafts means not all basic information is immediately accessible within the main tender notice.

Fairness85/100

The tender is conducted via e-procurement, promoting transparency. The evaluation criteria are stated as relative weighting, with price being a primary factor. The requirement for prices not to exceed Atlassian's electronic marketplace prices is a specific, potentially limiting, but not necessarily unfair, condition if applied universally.

Practicality65/100

E-submission is mandated, which is practical. However, the contract start date is relatively soon after the opening date, which might be tight for some bidders. Financing information is not explicitly detailed, and while duration is specified, the exact start date is crucial for planning.

Contract start date may be tight for bidders.
Data Consistency90/100

Key fields like title, reference, organization, value, and dates are populated logically. There are no reported disputes or suspensions. The dates provided for reveal, submission, and opening are sequential and consistent.

Sustainability50/100

The tender does not explicitly mention green procurement, social aspects, or innovation. It is not indicated as EU-funded, which often implies adherence to certain sustainability standards.

Lack of explicit sustainability criteria.

Strengths

Clear title, reference, and organization.
Reasonable submission deadline and value disclosure.
E-procurement and e-submission facilitated.
Logical and consistent date information.

Concerns

Reliance on external documents for key technical and contractual details.
Limited explicit sustainability considerations.
Potentially tight contract start date relative to opening date.

Recommendations

1. Consolidate essential technical and contractual information within the main tender notice for improved accessibility.
2. Incorporate specific sustainability criteria to align with modern procurement best practices.
3. Review the timeline between contract award and start date to ensure adequate preparation time for the selected bidder.

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