Original Tender Description
We are seeking to appoint a supplier to provide paid for profile listings on third party websites owned by IDP relating to Undergraduate recruitment. The paid profiles are to increase our exposure on both WhatUni.com and CompleteUniversityGuide.co.uk. They should provide the ability to enhance our profile with rich media content, trackable calls to action and improve visibility in search results across those sites.
The supplier specifically is required to provide the following services and experience:
1) A premium paid for profile on the website whatuni.com
2) A premium paid for profile on the website completeuniversityguide.co.uk
3) Provide campaign attribution and KPI measurements for activity relating to the paid for profiles on each site
4) Provide regular insight into industry best practice, trends and future placement opportunities, for example:
a) Provide insight in to profile performance against competitors
b) Provide case study examples of other providers maximising their profiles on listing sites
c) Suggest additional placement opportunities across the IDP portfolio to improve campaigns and increase ROI
d) Give advance notice of new features and products available across the IDP portfolio of websites and associated third party placements
5) Provide a single Account Manager for the paid for profiles
6) Provide access to IDP demand tracker tool, based on IDP profiles, to compare subject market demand vs. Newcastle University and competitors by location.