SWL - Central Croydon Health Prevention and Empowerment Pre-Market Engagement Questionnaire

NHS South West London Integrated Care Board (SWL ICB) is undertaking pre-market engagement to inform the potential commissioning of a targeted prevention and empowerment service for Central Croydon. The programme is designed to address key health inequalities identified through locality population health analysis and will focus on interventions that improve access to healthcare and address wider determinants of health. The proposed service consists of three targeted prevention programmes aligned to the differing population needs of Central East and Central West Croydon: • Central East Croydon - Digital Inclusion and NHS App Uptake Programme Supporting residents aged 40 years and over who experience digital barriers to accessing health services and who are not currently registered with the NHS App. The programme will provide targeted outreach and personalised support to enable residents to access NHS digital services, improve self-management of long-term conditions and strengthen access to healthcare. • Central West Croydon - Welfare, Financial and Housing Advice Programme Providing structured casework support for adults living in IMD 1-3 areas who experience financial or housing insecurity and whose wellbeing is significantly affected by these pressures. The programme will prioritise individuals with moderate-to-high anxiety and either a long-term condition or high primary care utilisation, supporting residents to resolve financial stressors, improve housing stability and strengthen their capacity to manage their health. • Central West Croydon - Childhood Immunisation Equity Programme Delivering culturally competent outreach and navigation support for families from Black and minority ethnic communities with children aged 0-5 who are not up to date with MMR vaccination. The programme will work with communities and GP practices to improve uptake of routine childhood immunisations and reduce inequities in protection from vaccine-preventable disease. Together these interventions aim to improve population health outcomes by strengthening access to NHS services, addressing wider determinants of health, and reducing inequalities in preventative healthcare uptake. The service will operate through targeted outreach, structured behavioural and casework interventions, and coordinated referral pathways with primary care, voluntary sector organisations and local authority services to ensure residents receive timely and appropriate support. The total indicative financial envelope for this service is £209,063 per annum.