Original Tender Description
The primary objective of attending MIPIM 2023 is to build on global awareness and business development activity undertaken in previous years and to build on the activity undertaken through the business and tourism programme (BATP), which has run in parallel with the Commonwealth Games to bring jobs, investment and visitors to the region.
The aim of activity undertaken at MIPIM 2023 will:
Secure inward investment to the West Midlands
Build awareness of the West Midlands proposition and projects being a key catalyst for investor engagement and conversion
Capitalise on the enhanced profile and perception change work enabled through the BATP.
The West Midlands Growth Company will use MIPIM 2023 to:
Raise the profile of the West Midlands region and the associated local authorities and combined authority with international investors, end users and suppliers
Increase media coverage for the region and its constituent destinations
Demonstrate the region's credentials as a place to do business
Highlight the region's ability to attract and support investors
Generate potential investment prospects
Develop relationships into projects that will create private sector jobs
Showcase specific development projects and create the platform for their promotion by our West Midlands Commercial Partners and our public sector shareholders.
The project is seeking to appoint an organisation who can provide event production support, stand building, and AV prior to, during and post the West Midlands' attendance at MIPIM 2023. The successful supplier will need to manage all elements and provide co-ordination between them, as well as securing accommodation and managing additional events.