United Kingdom104 days leftOpen

Marketing & Creative Services Framework.

Tender Overview

ORGANIZATION

ASTER GROUP LIMITED

LOCATION

Gloucestershire, Wiltshire and Bristol/Bath area, United Kingdom

VALUE

Not disclosed

DEADLINE

May 17, 2026 at 23:00

CATEGORY

Other

CPV CODE

79300000

REFERENCE

000859-2026

Project Timeline

Contact Information

View Original

Original Tender Description

It is the intention of Aster Group (also known as ‘Aster Sales’) to establish a framework agreement with suitably qualified specialist external agencies to help us deliver our shared ownership sales & marketing strategy with support on creative development, digital marketing and marketing automation delivery services to meet needs that cannot be met in-house by its own provision, or where additional knowledge and expertise is required. The appointed agency (s) will lead on strategic creative direction and planning, campaign development, cross-platform asset creation, content optimisation and performance analysis. The requirement IS split into four lots: • Lot 1 – Digital marketing support • Lot 2 – Creative support • Lot 3 – Artworking • Lot 4 - Development marketing automation delivery Suppliers will be able to submit a response for either one or more lots.

ELIGIBILITY REQUIREMENTS

  • Be a suitably qualified specialist external agency.
  • Possess knowledge and expertise in creative development, digital marketing, and marketing automation delivery services.
  • Be capable of supporting Aster Group's shared ownership sales & marketing strategy.
  • Be able to meet needs that cannot be met in-house by Aster Group.
  • Be eligible to bid for one or more of the specified lots (Digital marketing support, Creative support, Artworking, Development marketing automation delivery).
🔧

TECHNICAL CAPABILITY REQUIREMENTS

  • Provide creative development services.
  • Provide digital marketing services.
  • Provide marketing automation delivery services.
  • Lead on strategic creative direction and planning.
  • Lead on campaign development.
  • Lead on cross-platform asset creation.
  • Lead on content optimisation.
  • Lead on performance analysis.
  • Provide support for Lot 1: Digital marketing support (if bidding for this lot).
  • Provide support for Lot 2: Creative support (if bidding for this lot).
  • Provide support for Lot 3: Artworking (if bidding for this lot).
  • Provide support for Lot 4: Development marketing automation delivery (if bidding for this lot).
📋

SUBMISSION REQUIREMENTS

  • Submit response by 2026-05-17 23:00:00.
  • Clearly indicate which specific lot(s) the response is for.

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PDF
Official PDF Version
PDF000859-2026_official.pdf
Summary:
This document is a Find a Tender service notice for a Marketing & Creative Services Framework, seeking specialist agencies across four lots (digital marketing, creative, artworking, marketing automation) to support Aster Group's shared ownership sales strategy.

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64
Good

Tender Quality Score

This tender is severely lacking in essential documentation and detailed requirements, making it impossible for potential suppliers to submit a meaningful bid and raising significant concerns about fairness and transparency. While the overall intent and lot structure are clear, the absence of core tender documents renders the process incomplete and impractical.

Score Breakdown

Legal Compliance100/100

The tender mentions 'Mandatory Exclusion Grounds,' which is a positive indicator of legal awareness. However, without the actual tender documents, the specific legal framework, terms, and conditions governing the 'Restricted' type and 'Competitive flexible procedure' cannot be assessed for full compliance or clarity.

Absence of detailed legal framework and contractual terms in tender documents.
Clarity40/100

The tender's description clearly outlines the intention to establish a framework for marketing and creative services, and the four lots are well-defined. However, the 'Extracted Requirements' are very high-level and generic, largely reiterating the description without providing specific deliverables, performance indicators, or detailed expectations for each service.

Vague and high-level technical and eligibility requirements.
Lack of specific details regarding expected outcomes, metrics, or service level agreements.
Completeness75/100

This tender is critically incomplete. The most significant issue is the complete absence of any attached documents, which means crucial information such as detailed specifications, evaluation criteria, financial requirements, and contract terms are missing. The undisclosed estimated value further compounds this incompleteness.

No tender documents provided.
Estimated value not disclosed.
Fairness40/100

The lack of detailed requirements and, crucially, the absence of evaluation criteria create a significant risk of subjective assessment, undermining the fairness of the procurement process. Suppliers cannot understand how their bids will be judged, making it difficult to prepare competitive and relevant proposals. Based on the limited information, there is no explicit indication of tailoring for a specific company, but the lack of transparency makes it difficult to fully ascertain.

High risk of subjective evaluation due to missing evaluation criteria.
Lack of transparency regarding the selection process and weighting of criteria.
Practicality40/100

From a practical standpoint, this tender is unworkable for potential suppliers. Without any tender documents, detailed requirements, or evaluation criteria, it is impossible for agencies to prepare a comprehensive, compliant, and competitive bid. This will lead to a high administrative burden for both the procuring entity and potential bidders, likely resulting in low-quality submissions or a lack of interest.

Impossible for suppliers to prepare a meaningful bid due to lack of information.
High administrative burden for all parties involved.
Data Consistency100/100

The information provided (title, description, lots, high-level requirements) is internally consistent. However, the primary concern is the *absence* of comprehensive data rather than inconsistencies within the limited data presented.

Sustainability25/100

The tender does not include any specific criteria or considerations related to environmental, social, or ethical sustainability. This indicates a missed opportunity to integrate responsible procurement practices.

Absence of green procurement criteria.
Absence of social criteria.

Strengths

Clear title, reference number, and organization specified.
Well-defined description of the service intent and lot structure.
Explicit mention of 'Innovation Focus' and 'Mandatory Exclusion Grounds'.
Reasonable submission deadline provided.

Concerns

Complete absence of tender documents.
Estimated contract value not disclosed.
Missing detailed evaluation criteria.
Vague and high-level eligibility, technical, and financial requirements.
Significant risk of subjective evaluation and lack of transparency.

Recommendations

1. Immediately publish all comprehensive tender documents, including detailed specifications, terms, and conditions.
2. Clearly disclose the estimated contract value and provide explicit, weighted evaluation criteria.
3. Elaborate on all technical, financial, and eligibility requirements to enable fair and competitive bidding.

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Tender Quality Score
64/ 100 · Good

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