Business & Tourism's Familiarisation Visits

The Business and Tourism Programme will conduct familiarisation visits for our key markets: Canada, UK, USA and Europe in July/August 2022 to coincide with the Commonwealth Games, showcasing Birmingham and the West Midlands region as a business events destination. We will invite delegates who have a high potential to organize future business events in the West Midlands. To attract them to make the visit we would need to make the offer of a visit to the region as appealing as possible. Therefore, WMGC will need to procure hotel rooms for delegates to stay in during the games. The purpose of the activity is to increase awareness of the region, change perceptions and engage with conference and business event organisers to educate, inspire and encourage them to bring their conference business to the region.