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Tenders

BTA2219 Mobility Data

Open
Deadline
4 days left
August 04, 2026
Contract Details
Category
Open Procedure
Reference
061118-2026
Value
£360,000
Location
West Midlands, United Kingdom
Published
July 23, 2026
CPV Code
Project Timeline

Tender Published

June 30, 2026

Deadline for Questions

July 28, 2026

Submission Deadline

August 04, 2026

Contract Start Date

November 02, 2026

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View Original
Budget
£360,000
Duration
11 months
Location
West Midlands
Type
Open Procedure

Original Tender Description

These services are required to add anonymised data from mobile phones to VisitBritain's data suite. This timely and granular data will be a vital input to the Media Mix Model; an econometric analysis technique used to quantify the impact of Visit Britain’s marketing activity in driving tourism to the UK and identifying how this impact differs by region. A variety of methods allow mobility data providers to track the presence and movements of tourists via their mobile phones including via SDKs (software development kits) which are embedded in mobile apps, or via GPS and passive WiFi. Mobility data may be purchased from specialised agencies or from mobile network providers, both of whom are in scope for this tender.

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Basic Requirements

  • Company registration in EU required
  • Proven track record in similar projects
  • Financial stability documentation

Documents

3 documents available with AI summaries

OCDS RecordDOC
061118-2026_ocds_record.json

No summary available for this document.

OCDS Release PackageDOC
061118-2026_ocds_release.json

No summary available for this document.

Official PDF VersionPDF
061118-2026_official.pdf

No summary available for this document.

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