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(NU/1589-17) Support for Google Analytics and Google Tag Manager 360 implementation at Newcastle University

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Submission Deadline Has Passed

This tender's submission deadline has passed and is no longer accepting applications. The information below is kept for reference purposes.

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Deadline
Expired
May 10, 2021
Contract Details
Category
Restricted Procedure
Reference
011463-2021
Value
£52,000
Location
United Kingdom
Published
April 13, 2026
Organization
Newcastle University
CPV Code
Project Timeline

Tender Published

May 24, 2021

Deadline for Questions

May 03, 2021

Submission Deadline

May 10, 2021

View Original
Budget
£52,000
Duration
Not specified
Location
United Kingdom
Type
Restricted Procedure

Original Tender Description

We are seeking to appoint a Google Analytics 360 suite sales partner to support Newcastle University with the implementation of Google Analytics and Google Tag manager 360 and to provide ongoing support. Specifically: • Analytics 360 license • Tag manager 360 license • Implementation and ongoing support The supplier will support with the optimisation of specific elements of the platform, as well as the introduction of new functionality, to further support the future growth of the organisation – nationally and internationally. The supplier needs to have ability to support tactically, strategically and with implementation of new functionality as Newcastle University marketing department and the platform develops. We also require a Google Analytics and ad platform tracking audit and configuration of the findings of the audit in line with GA 360 implementation: • Measurement requirement scope • Audit existing GA account • Audit existing GTM set up • Data layer build specifications • Tag and pixels implementation via GTM

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Basic Requirements

  • Company registration in EU required
  • Proven track record in similar projects
  • Financial stability documentation

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