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Marketing Automation Platform for the National Gallery

Closed

Submission Deadline Has Passed

This tender's submission deadline has passed and is no longer accepting applications. The information below is kept for reference purposes.

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Deadline
Expired
August 07, 2026
Contract Details
Category
Open Procedure
Reference
064189-2026
Value
£380,000
Location
Inner London - West, United Kingdom
Published
August 07, 2026
Organization
National Gallery
CPV Code
Project Timeline

Tender Published

July 08, 2026

Deadline for Questions

July 31, 2026

Submission Deadline

August 07, 2026

Contract Start Date

September 30, 2026

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View Original
Budget
£380,000
Duration
42 months
Location
Inner London - West
Type
Open Procedure

Original Tender Description

We are looking for an advanced, multi-channel Marketing Automation Platform to deliver improved engagement and significant income uplift. The platform should be able to intelligently and efficiently leverage our existing CRM data and respond dynamically to customer behaviours to facilitate personalised, persuasive and timely journeys. The platform must be able to: • Enhance and support our existing tech stack; • Have an off-the-shelf integration with the Tessitura database; or have it on the roadmap for launch within the next 4-5 months at a satisfactory phase; The same platform should either offer a direct integration with our current e-commerce setup or equivalent solutions to leverage e-commerce customer/shop-front data and bridge the gap between our disparate systems, as well as demonstrate the flexibility to accommodate changes we may make to our e-commerce infrastructure. We require a supplier who is able to expedite and support migration onto their system over a 4-5 month window, providing a customized, comprehensive implementation programme and a sustained level of service to ensure success over the short and mid-term.

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Basic Requirements

  • Company registration in EU required
  • Proven track record in similar projects
  • Financial stability documentation

Documents

3 documents available with AI summaries

OCDS RecordDOC
064189-2026_ocds_record.json

No summary available for this document.

OCDS Release PackageDOC
064189-2026_ocds_release.json

No summary available for this document.

Official PDF VersionPDF
064189-2026_official.pdf

No summary available for this document.

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