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Tenders

Design and graphic design services

Open
Deadline
11 days left
April 29, 2026
Contract Details
Category
Services
Reference
308883
Value
€59,999
Location
Estonia
Published
April 17, 2026
CPV Code
Project Timeline

Tender Published

April 17, 2026

Deadline for Questions

April 22, 2026

Submission Deadline

April 29, 2026

Tender Opening

April 29, 2026

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Budget
€59,999
Duration
24 months
Location
Estonia
Type
Services
Market Benchmark
Avg. Winning Price
€100,264
Avg. Bids
2.6
Competition
Low
SME Winners
87%
624 tenders analyzed

Original Tender Description

The subject of the procurement is the ordering of design and graphic design services for the marketing of the contracting authority's various brands. The purpose of the procurement is to find a partner who, based on the contracting authority's input, will develop design solutions and carry out graphic design work for the creation of marketing materials for various brands (RHAD Annex 1 point 1.2).
Green ProcurementEU FundedElectronic Submission

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Win Strategy

AI-powered analysis of this tender's requirements, opportunities, and challenges. Get strategic insights to maximize your win probability.

75%
Estimated Win ProbabilityModerate Fit

This tender focuses on design and graphic design services for marketing various brands of the contracting authority. A winning bid will emphasize strong adherence to brand guidelines, particularly the Estonia brand system, demonstrate creative yet compliant design solutions, and offer competitive hourly rates for graphic designers. Proactive engagement and clear communication will be crucial.

Key Winning Messages

Creative Excellence within Brand Frameworks: Delivering innovative design solutions that strictly adhere to the Estonia brand system and EIS guidelines, ensuring brand consistency and impact.

Agile and Responsive Partnership: Acting as a proactive and communicative partner, translating client input into effective marketing materials efficiently and effectively.

Value-Driven Design Solutions: Offering competitive pricing for high-quality design services, demonstrating a clear understanding of the project's financial scope.

Key Opportunities
Strong emphasis on the Estonia brand system (brand.estonia.ee) and EIS guidelines.
Opportunity to showcase creativity and problem-solving skills through sample work and design solutions.
Competitive pricing for graphic designer hourly rates can significantly influence the evaluation.
The use of Figma for digital visuals is specified, indicating a preference for modern and collaborative tools.
Key Challenges
The evaluation criteria are heavily weighted towards quality (65%) but the specific scoring mechanism for quality is not fully detailed beyond the Estonia brand adherence.

Thoroughly analyze RHAD Lisa 2 punktile 5.2.1 and 5.2.2 to understand the qualitative assessment. Prepare sample work that demonstrably excels in these areas, providing clear justifications for design choices that align with the brand system and creative application.

The tender is for a single partner, implying a need for a comprehensive service offering and a strong ability to manage multiple brand requirements.

Highlight the agency's experience in managing diverse client portfolios and its capacity to handle various marketing material types. Emphasize the team's adaptability and broad design expertise.

The estimated value is relatively low (59999 EUR), suggesting a need for efficient service delivery and cost-consciousness.

Focus on demonstrating value for money. Present a clear and competitive hourly rate for graphic designers and outline efficient workflows that minimize project overheads.

Ideal Bidder Profile
A design agency with proven experience in creating marketing materials for multiple brands, particularly those with established brand guidelines. They should have a strong understanding of the Estonian brand system and be adept at translating client input into visually appealing and effective designs. A team with relevant qualifications and a competitive hourly rate for graphic designers is essential. Experience with Figma for digital visuals is a plus.
Key Requirements
Adherence to brand guidelines (Estonia brand system, EIS guidelines)
Development of design solutions based on contracting authority's input
Creation of marketing materials for various brands
Team qualifications and experience (at least one graphic designer with a Bachelor's degree and relevant experience)
Sample work demonstrating understanding of brand guidelines and creative application
Competitive hourly rate for graphic designers
Compliance with exclusion grounds (no sanctions against the Russian Federation)
Key Discriminators
Demonstrated expertise in applying the Estonia brand system with creative flair, going beyond mere compliance to innovative interpretation.
A proactive and consultative approach to design, anticipating client needs and offering strategic design recommendations.
A highly qualified and experienced graphic design team with a strong portfolio showcasing versatility across different brand aesthetics.
Social Value Opportunities
Commit to using sustainable design practices, such as optimizing digital file sizes for reduced energy consumption and recommending eco-friendly printing options where applicable. While not explicitly required, this aligns with the 'Green Procurement' aspect mentioned in the tender overview.
Bid Focus Areas
Graafilise disaineri tunnihind ilma km-ta30%

Research competitor pricing and aim for a highly competitive hourly rate. Clearly present the rate and justify its value based on the team's qualifications and efficiency.

Hindamiskriteerium vastavalt RHAD Lisa 2 punktile 5.2.1 (Eesti Brändi disainisüsteem)35%

Develop a sample web banner that meticulously follows the Estonia Brand design system. Highlight specific examples of how colors, icons, typography, and forms are correctly and creatively integrated. Provide a detailed explanation of the design choices.

Hindamiskriteerium vastavalt RHAD Lisa 2 punktile 5.2.2 (Disainisüsteemi elementide atraktiivne kasutamine)35%

Showcase innovative and attractive application of design system elements in the sample work. Demonstrate how these elements are used to create visually engaging and impactful marketing materials, going beyond basic compliance.

Recommendations7
Master the Estonia Brand System
CriticalHigh effort

Thoroughly study and internalize the Brand Estonia design system (brand.estonia.ee) and EIS guidelines. Ensure all sample work and proposed solutions demonstrate a deep understanding and creative application of these guidelines.

Directly addresses a significant evaluation criterion and demonstrates essential compliance.
Craft a Compelling Sample Work
CriticalHigh effort

Create a sample web banner that not only adheres strictly to the Estonia Brand design system but also showcases innovative and attractive use of its elements. Provide a detailed rationale for design choices, linking them to the tender's objectives.

Crucial for scoring high on the quality-based evaluation criteria (65%).
Competitive Hourly Rate Strategy
HighMed effort

Research market rates for graphic designers in Estonia and benchmark against potential competitors. Aim for a rate that is competitive while reflecting the high qualifications of your proposed team.

Directly influences the 30% cost-based evaluation criterion.
Proactive Client Engagement Model
HighMed effort

Outline a clear process for client communication, input integration, and iterative design development. Emphasize proactive suggestions and a consultative approach to design challenges.

Builds confidence in the bidder's ability to be a true partner and manage diverse brand needs.
Team Qualification Showcase
HighLow effort

Ensure the CV for the graphic designer(s) clearly demonstrates the required qualifications (Bachelor's degree in graphic design) and relevant experience within the last 36 months, as specified in RHAD Lisa 1.

Meets a mandatory technical capability requirement and contributes to the quality assessment.
Integrate Green Procurement Principles
MediumLow effort

While not a primary evaluation criterion, subtly incorporate commitments to sustainable design practices (e.g., digital optimization, eco-friendly material recommendations) in the bid narrative to align with the 'Green Procurement' mention.

Demonstrates forward-thinking and alignment with broader public sector goals.
Scrutinize Exclusion Grounds
CriticalLow effort

Double-check all aspects of the bid and any proposed subcontractors to ensure absolute compliance with the exclusion grounds, particularly regarding sanctions against the Russian Federation.

Prevents immediate disqualification.
Competitive Positioning
Position as a specialist in brand system implementation with a creative edge, rather than just a general graphic design service provider. Highlight successful past projects that involved complex brand guidelines. Emphasize the agency's understanding of the Estonian market and its brands.

Competitors

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Requirements & Qualifications

15 requirements across 5 categories

Submission (6)
Mandatory (1)
Compliance (2)
Technical (5)
Financial (1)
SUBMISSION REQUIREMENTS6
--Bids must be submitted by the deadline: 2026-04-29 09:00:00.
--Bidders must comply with all submission requirements outlined in the RHAD üldosa document.
--Bidders must provide sample work as part of their submission.
MANDATORY EXCLUSION GROUNDS1
--Bidders must not be subject to sanctions against the Russian Federation.
ELIGIBILITY REQUIREMENTS2
--Bidders must be registered legal entities.
--Bidders must not be in liquidation or bankruptcy proceedings.
TECHNICAL CAPABILITY REQUIREMENTS5
--Bidders must have experience in providing design and graphic services for marketing materials.
--Bidders must be able to develop design solutions based on the contracting authority's input.
--Bidders must be able to create marketing materials for various brands.
FINANCIAL REQUIREMENTS1
--The total value of the tender is 59999.0 EUR.

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Documents

5 documents available with AI summaries

VastavustingimusedPDF
308883_vastavustingimused.pdf -- 6.5 KB

This document contains the conformity conditions for a design and graphic services tender, including requirements regarding subcontractors, business secrets, sample work, and team qualifications, with specific attention to sanctions against the Russian Federation.

Hindamiskriteeriumid ja hinnatavad näitajadPDF
308883_hindamiskriteeriumid.pdf -- 4.3 KB

This document outlines the evaluation criteria and scoring indicators for a design and graphic services tender, including hourly rates and quality assessments based on brand guidelines.

Hankepass täiendatavate selgitustegaPDF
308883_hankepass_taiendavate_selgitustega.pdf -- 37.8 KB

This document contains the European Single Procurement Document (ESPD) with clarifications, serving as an initial self-declaration for bidders in a design and graphic services tender, and is intended for familiarization rather than direct completion by the bidder.

RHAD üldosaDOC
RHAD üldosa.docx -- 2.1 MB

This document contains the general provisions for a public procurement tender for design and graphic services, outlining submission requirements, evaluation criteria, and contract details.

Tehniline kirjeldus, hindamine, lepingDOC
Tehniline kirjeldus, hindamine, leping.docx -- 2.1 MB

This document contains the technical specifications for design and graphic services to create marketing materials for various brands of the contracting authority, including requirements for the bidder's team and the service description.

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Quality Score

Comprehensive quality analysis of this tender scoring legal compliance, clarity, completeness, fairness, practicality, data consistency, and sustainability on a 0-100 scale with detailed breakdown and recommendations.

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