Design and graphic design services

This tender focuses on design and graphic design services for marketing various brands of the contracting authority. A winning bid will emphasize strong adherence to brand guidelines, particularly the Estonia brand system, demonstrate creative yet compliant design solutions, and offer competitive hourly rates for graphic designers. Proactive engagement and clear communication will be crucial.

Creative Excellence within Brand Frameworks: Delivering innovative design solutions that strictly adhere to the Estonia brand system and EIS guidelines, ensuring brand consistency and impact.

Agile and Responsive Partnership: Acting as a proactive and communicative partner, translating client input into effective marketing materials efficiently and effectively.

Value-Driven Design Solutions: Offering competitive pricing for high-quality design services, demonstrating a clear understanding of the project's financial scope.

Research competitor pricing and aim for a highly competitive hourly rate. Clearly present the rate and justify its value based on the team's qualifications and efficiency.

Develop a sample web banner that meticulously follows the Estonia Brand design system. Highlight specific examples of how colors, icons, typography, and forms are correctly and creatively integrated. Provide a detailed explanation of the design choices.

Showcase innovative and attractive application of design system elements in the sample work. Demonstrate how these elements are used to create visually engaging and impactful marketing materials, going beyond basic compliance.

Thoroughly study and internalize the Brand Estonia design system (brand.estonia.ee) and EIS guidelines. Ensure all sample work and proposed solutions demonstrate a deep understanding and creative application of these guidelines.

Create a sample web banner that not only adheres strictly to the Estonia Brand design system but also showcases innovative and attractive use of its elements. Provide a detailed rationale for design choices, linking them to the tender's objectives.

Research market rates for graphic designers in Estonia and benchmark against potential competitors. Aim for a rate that is competitive while reflecting the high qualifications of your proposed team.

Outline a clear process for client communication, input integration, and iterative design development. Emphasize proactive suggestions and a consultative approach to design challenges.

Ensure the CV for the graphic designer(s) clearly demonstrates the required qualifications (Bachelor's degree in graphic design) and relevant experience within the last 36 months, as specified in RHAD Lisa 1.

While not a primary evaluation criterion, subtly incorporate commitments to sustainable design practices (e.g., digital optimization, eco-friendly material recommendations) in the bid narrative to align with the 'Green Procurement' mention.

Double-check all aspects of the bid and any proposed subcontractors to ensure absolute compliance with the exclusion grounds, particularly regarding sanctions against the Russian Federation.