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UY PROC 1240 - YORK ONLINE STRATEGIC PARTNERSHIP

Tender Overview

ORGANIZATION

University of York

LOCATION

United Kingdom, United Kingdom

VALUE

Not disclosed

DEADLINE

May 31, 2026 at 00:00

CATEGORY

Other

CPV CODE

79340000

REFERENCE

004967-2026

Project Timeline

Contact Information

View Original

Original Tender Description

The University of York, a world‑ranked Russell Group institution, is seeking a high‑calibre strategic partner to accelerate the growth and global reach of its York Online portfolio. With a mature and successful postgraduate online degree presence, the University is now entering the next phase of its online strategy, with plans to expand its current degree portfolio and develop new offerings in short courses, stackables and micro-credentials. The University of York's contract with its current partner for online programme management is due to expire in March 2027 and we are carrying out a procurement process to appoint a partner to support the next phase of our ambitious plans. We are seeking an OfS registered (or in the process of OfS registration), innovative partner with a proven track record of delivering high-impact, data-driven marketing, lead generation and student recruitment at a global level across a diverse portfolio of degrees, micro‑credentials and short-courses. Our future partner will excel in market insight, conversion management, the delivery of a seamless, high‑quality digital experience from a UK base for learner recruitment, as well as having capabilities in B2B sales and recruitment providing an authentic University of York experience. The University of York will remain the lead for all current academic pedagogy, teaching, and for the long‑term student success and pastoral journey. Following an initial phase of transition for our existing online programmes, we will be looking to take forward new developments including but not necessarily limited to: New and/or revised online Masters degrees University- or partner-developed short courses, with credit-bearing options, that may provide pathways to degrees 'Stackable' short courses and awards Innovative use of AI to support programme development and delivery (content, assessment and feedback) and to enhance the student experience and progression. Initial contract estimated to be June 2026 to June 2031, with potential to renew for a further 5 or 10 years to June 2036 or 2041
⚠️

MANDATORY EXCLUSION GROUNDS

  • None explicitly mentioned in the provided tender information.

ELIGIBILITY REQUIREMENTS

  • Be registered with the Office for Students (OfS) or be in the process of OfS registration.
🔧

TECHNICAL CAPABILITY REQUIREMENTS

  • Demonstrate a proven track record of delivering high-impact, data-driven marketing at a global level.
  • Demonstrate a proven track record of delivering lead generation at a global level.
  • Demonstrate a proven track record of delivering student recruitment at a global level.
  • Possess expertise in market insight.
  • Possess expertise in conversion management.
  • Be capable of delivering a seamless, high-quality digital experience for learner recruitment.
  • Operate from a UK base for learner recruitment activities.
  • Have capabilities in B2B sales and recruitment.
  • Be able to provide an authentic University of York experience.
  • Be an innovative partner.
  • Be capable of supporting the expansion of the online portfolio to include new and/or revised online Masters degrees, short courses (with credit-bearing options), and 'stackable' short courses and awards.
  • Demonstrate capabilities in the innovative use of AI to support programme development and delivery (content, assessment, feedback) and to enhance student experience and progression.
  • Be capable of supporting a diverse portfolio including degrees, micro-credentials, and short-courses.
💰

FINANCIAL REQUIREMENTS

  • None explicitly mentioned in the provided tender information.
📋

SUBMISSION REQUIREMENTS

  • Submit the bid by the deadline of 2026-05-31T00:00:00.

Requirements Preview

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HTM
Planning Notice
Administrative Documents004967-2026.html
Summary:
The University of York seeks an OfS-registered strategic partner with a proven global track record in data-driven marketing, lead generation, and student recruitment for its expanding online degree, short course, and micro-credential portfolio, delivering a high-quality digital experience from a UK base.
DOC
OCDS Record
OCDS Data004967-2026_ocds_record.json
Summary:
The University of York seeks an OfS registered strategic partner with a proven track record in global data-driven marketing, lead generation, and student recruitment to expand its online degree, short course, and micro-credential portfolio.
DOC
OCDS Release Package
OCDS Data004967-2026_ocds_release.json
Summary:
This document is an OCDS Release Package providing structured data about the University of York's tender for a strategic partner to manage and expand its global online education portfolio, including marketing, lead generation, and student recruitment.
PDF
Official PDF Version
General Information004967-2026_official.pdf
Summary:
The University of York seeks an OfS-registered strategic partner with a proven global track record in data-driven marketing, lead generation, and student recruitment for its expanding online portfolio, including degrees, short courses, and micro-credentials, for a contract starting June 2026.

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68
Good

Tender Quality Score

This tender provides a clear description of the project and detailed requirements, but significant gaps exist in legal compliance, completeness, and fairness due to missing critical information like evaluation criteria and undisclosed value.

Score Breakdown

Legal Compliance75/100

The tender defines the procedure type and CPV code correctly, and there are no disputes. However, the reveal date is missing, making it impossible to assess the full preparation period from publication. Crucially, mandatory exclusion grounds are not explicitly mentioned, which is a significant legal oversight. The 'planning' status might explain some omissions, but based on the provided data, these are gaps.

Missing reveal date
No explicit mandatory exclusion grounds
Clarity80/100

The description of the project and the AI-extracted technical requirements are very clear, detailed, and unambiguous, providing a strong understanding of the University's needs. However, the complete absence of specified evaluation criteria is a major deficiency that significantly impacts the overall clarity for potential bidders.

No evaluation criteria specified
Completeness70/100

Basic information like title, organization, reference, deadlines, and contract duration are well-defined. Requirements are also detailed. However, the estimated value is not disclosed, and critically, evaluation criteria are missing. The listed documents are general notices rather than comprehensive tender documents (e.g., full specification, ITT, contract terms), suggesting potential gaps in the overall package.

Estimated value not disclosed
Missing evaluation criteria
Fairness55/100

Fairness is significantly compromised by the undisclosed estimated value and the complete absence of evaluation criteria, preventing bidders from understanding the opportunity's scale and how their proposals will be judged. The lack of electronic submission (e-submission) can also create barriers to equal access. While requirements are specific (e.g., UK base), they do not appear overtly tailored to a single company.

Estimated value not disclosed
No evaluation criteria specified
Practicality65/100

The contract start date and duration are clearly specified, which is practical for planning. However, the lack of electronic submission is a significant practical drawback for bidders. The undisclosed financial value also makes it difficult for potential partners to assess the commercial viability and resource allocation required for the bid.

No e-submission
Estimated value not disclosed
Data Consistency70/100

Dates provided (submission, contract start, duration) are logical and consistent. There are no reported disputes or suspensions. However, several key fields, such as the liable person, specific procedure codes, and the tender's reveal date, are unpopulated, indicating some inconsistencies or omissions in the structured data.

Missing liable person
Missing procedure codes
Sustainability50/100

The tender explicitly highlights an 'Innovative use of AI' as a desired capability, which is a positive aspect for innovation. However, it lacks explicit criteria or focus on green procurement or broader social aspects, indicating a missed opportunity to integrate comprehensive sustainability considerations.

No explicit green procurement criteria
No explicit social criteria

Strengths

Clear and detailed project description
Well-defined technical capability requirements
Logical and consistent timeline for contract duration and start
Explicit focus on innovation (AI use)
CPV code appropriately assigned

Concerns

Absence of evaluation criteria
Estimated value not disclosed
Missing mandatory exclusion grounds
Lack of electronic submission
Missing tender reveal date

Recommendations

1. Publish comprehensive evaluation criteria to ensure transparency and fairness.
2. Disclose the estimated contract value to allow bidders to properly assess the opportunity.
3. Ensure all mandatory legal compliance details, including exclusion grounds and the tender reveal date, are explicitly provided.

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B
Tender Quality Score
68/ 100 · Good

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