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Anbud

Brändiuuringu läbiviimise ost

Lukket

Fristen for innlevering er utløpt

Fristen for innlevering av dette anbudet er utløpt og aksepterer ikke lenger søknader. Informasjonen nedenfor beholdes for referanseformål.

Se aktive anbud
Frist
Utløpt
11. mars 2026
Kontraktsdetaljer
Kategori
Tjenester
Referanse
304572
Verdi
€300,000
Sted
Estonia, Estland
Publisert
18. februar 2026
Organisasjon
CPV-kode
Prosjektets tidslinje

Anbud publisert

18. februar 2026

Frist for spørsmål

4. mars 2026

Frist for innlevering

11. mars 2026

Anbudsåpning

11. mars 2026

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Budsjett
€300,000
Varighet
37 måneder
Sted
Estonia
Type
Tjenester
Markedsbenchmark
Gj.snittlig vinnerpris
€100,264
Gj.snittlig antall tilbud
2.6
Konkurranse
Lav
SMB-vinnere
87%
624 analyserte anbud

Opprinnelig anbudsbeskrivelse

Brändiuuringute teostamine vastaval riigihanke alusdokumentides sätestatud tingimustele
Elektronisk innlevering

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Vinnstrategi

AI-drevet analyse av dette anbudets krav, muligheter og utfordringer. Få strategiske innsikter for å maksimere vinnersjansene dine.

65%
Estimert vinnersjanseModerat match

This tender for brand research services requires a strong demonstration of experience and a clear understanding of Eesti Energia's needs. Bidders should focus on highlighting their proven track record in similar client research and emphasizing their methodological rigor and analytical capabilities to secure this contract.

Viktigste vinnermeldinger

Proven expertise in delivering impactful brand research for major corporations.

Commitment to rigorous methodology and actionable insights tailored to Eesti Energia's strategic objectives.

Sentrale muligheter
Lack of specified evaluation criteria presents an opportunity to define perceived value through strong proposal content.
The absence of explicit 'Green' or 'Social' procurement requirements allows focus on core research quality and value.
The long contract duration (37 months) suggests a need for a stable, long-term partner, favoring experienced and reliable bidders.
Sentrale utfordringer
Lack of structured requirements and unspecified evaluation criteria makes it difficult to precisely tailor the bid.

Proactively infer likely evaluation criteria based on the contracting authority (Eesti Energia AS), the service (brand research), and the contract duration. Focus on demonstrating technical competence, experience, and value for money. Assume quality and experience will be paramount.

Inability to analyze key tender documents ('Lepingu projekt', 'Tehniline kirjeldus') due to file format limitations.

Prioritize obtaining and thoroughly reviewing these documents manually. Engage with the contracting authority through clarification questions if any ambiguities arise after manual review.

Ideell leverandørprofil
A well-established market research firm with a proven history of delivering complex brand studies for large corporate clients, particularly in the energy or utility sector. The ideal bidder possesses a deep understanding of quantitative and qualitative research methodologies, robust data analysis tools, and a team of experienced researchers capable of providing actionable insights.
Sentrale krav
Demonstration of relevant experience through reference contracts (Form I)
Adherence to conditions specified in tender documents (Lepingu projekt, Tehniline kirjeldus)
Submission of all required documents as per 'Juhised pakkujatele'
Viktigste differensiatorer
Demonstrating a deep understanding of the energy sector's brand challenges and consumer perceptions.
Presenting a highly experienced and dedicated project team with relevant case studies.
Offering a clear, innovative (even if not explicitly requested) approach to data analysis and insight generation that goes beyond standard reporting.
Muligheter for samfunnsverdi
While not a formal requirement, consider including a commitment to ethical data handling and privacy, aligning with general corporate responsibility principles. This can be framed as a commitment to responsible research practices.
Fokusområder for anbud
Technical Proposal (Methodology, Approach, Team)

Detail a robust, well-defined research methodology that directly addresses potential brand research objectives. Showcase the expertise and experience of the proposed project team, linking their skills to successful past projects. Emphasize the quality of insights and actionable recommendations.

Experience and References

Thoroughly complete Form I, providing clear and compelling descriptions of past reference contracts. Select references that are most similar in scope, complexity, and client type to this tender. Quantify achievements where possible.

Commercial Proposal (Pricing)

Provide a competitive yet profitable price. Ensure the pricing is clearly justified by the proposed methodology and deliverables. Avoid overly aggressive pricing that might raise quality concerns.

Anbefalinger6
Thoroughly Analyze All Tender Documents
KritiskMye arbeid

Manually review 'Lepingu projekt' and 'Tehniline kirjeldus' to understand the full scope of work, contractual obligations, and technical specifications. Use 'Juhised pakkujatele' as a checklist for submission completeness.

Ensures compliance and a well-informed bid strategy.
Infer and Address Likely Evaluation Criteria
KritiskMiddels arbeid

Given the lack of explicit criteria, assume evaluation will heavily weigh technical capability, relevant experience (demonstrated by references), and value for money. Structure the bid to clearly articulate strengths in these areas.

Maximizes scoring potential by proactively addressing key decision factors.
Highlight Sector-Specific Expertise
HøyMiddels arbeid

If the bidder has experience in the energy sector or with similar large utility clients, emphasize this. Demonstrate an understanding of the unique branding challenges and consumer dynamics within this industry.

Positions the bidder as a more relevant and insightful partner.
Develop a Strong Technical Proposal
HøyMye arbeid

Detail a clear, logical, and robust research methodology. Showcase the qualifications and experience of the proposed project team, linking them to successful past projects. Emphasize the quality of deliverables and actionable insights.

Builds confidence in the bidder's ability to deliver high-quality research.
Utilize Clarification Procedure
MediumLite arbeid

If any ambiguities or missing information are identified after manual review of the core documents, do not hesitate to use the official clarification procedure to seek answers from the contracting authority.

Reduces the risk of misinterpretation and ensures a compliant bid.
Integrate Responsible Research Practices
LavLite arbeid

While not a formal requirement, subtly weave in commitments to data privacy, ethical research conduct, and transparent reporting. This aligns with good corporate citizenship and can be a positive, albeit minor, differentiator.

Enhances the bidder's reputation and aligns with broader ethical expectations.
Konkurranseposisjonering
Focus on demonstrating superior methodological rigor and analytical depth compared to potential competitors. Highlight the ability to translate raw data into strategic, actionable insights that drive business decisions for Eesti Energia.

Konkurrenter

Oppgrader for å se hvilke selskaper som sannsynligvis vil legge inn tilbud på dette anbudet, basert på historiske anskaffelsesdata.

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Krav og kvalifikasjoner

AI trekker ut og organiserer alle krav fra anbudsunderlagene – obligatoriske kvalifikasjoner, tekniske spesifikasjoner, finansielle betingelser og innleveringsregler – tydelig kategorisert slik at du vet nøyaktig hva som kreves for å gi et tilbud.

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Grunnleggende krav

  • Specific performance conditions apply

Dokumenter

8 dokumenter tilgjengelig med AI-sammendrag

VastavustingimusedPDF
304572_vastavustingimused.pdf -- 5.7 KB

This document outlines the conditions for submitting a bid, including requirements for joint bid power of attorney, rules for marking business secrets, confirmation of bid compliance, the structure for submitting costs, and demands for the research description and price breakdown table.

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Vorm II HinnajaotustabelXLS
Vorm II Hinnajaotustabel.xlsx -- 21.0 KB

This document is a price breakdown table requiring the bidder to submit unit and total costs for various brand studies (awareness and reputation studies for private and business clients in Estonia, Latvia, Lithuania, and Poland).

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Vorm I Pakkuja referentslepingudDOC
Vorm I Pakkuja referentslepingud.docx -- 31.2 KB

Bidders must submit a list of reference contracts, including client details, contract description, and period, to demonstrate their experience and qualifications.

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Hindamiskriteeriumid ja hinnatavad näitajadPDF
304572_hindamiskriteeriumid.pdf -- 3.0 KB

This document describes the tender evaluation criteria and their weightings, with 60% of the weight given to the total cost of the bid and 40% to the description of the study.

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Kõrvaldamise alused ja kvalifitseerimistingimusedPDF
304572_korvaldamise_alused_ja_kvalifitseerimi... -- 5.3 KB

This document outlines the mandatory exclusion grounds and qualification criteria for bidders, requiring confirmation of no exclusion grounds and submission of at least two similar brand study reference contracts from the last 36 months, with one conducted outside Estonia.

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Juhised pakkujateleDOC
Juhised pakkujatele.docx -- 62.6 KB

This document provides general instructions for tenderers on preparing and submitting a bid, referencing other key tender documents and emphasizing the necessity of submitting all required documents.

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Lepingu projektZIP
Lepingu projekt.zip -- 263.4 KB

Ingen sammendrag tilgjengelig for dette dokumentet.

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Tehniline kirjeldusZIP
Tehniline kirjeldus.zip -- 125.9 KB

Ingen sammendrag tilgjengelig for dette dokumentet.

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Kvalitetsscore

Omfattende kvalitetsanalyse av dette anbudet som vurderer juridisk samsvar, klarhet, fullstendighet, rettferdighet, praktisk gjennomførbarhet, datakonsistens og bærekraft på en skala fra 0-100 med detaljert oversikt og anbefalinger.

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