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Programme de développement des compétences en marketing numérique dans un environnement numérique

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Date limite
1 jours restants
Mars 04, 2026
Détails du contrat
Catégorie
Spécial
Référence
305642
Valeur
€238,080
Lieu
Estonia, Estonie
Publié
Février 05, 2026
Organisation
Code CPV
Critères d'évaluation
Lecturers' experience in digital marketing campaigns60%
Price per contact hour per client40%
Calendrier du projet

Publication de l'appel d'offres

Février 05, 2026

Date limite pour les questions

Février 25, 2026

Date limite de soumission

Mars 04, 2026

Ouverture de l'appel d'offres

Mars 04, 2026

Date de début du contrat

Avril 01, 2026

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Budget
€238,080
Durée
Non spécifié
Lieu
Estonia
Type
Spécial
75
Score de qualité/100
Bon
Référentiel de marché
Prix moyen gagnant
€50,129
Offres moyennes
2.8
Concurrence
Faible
PME gagnantes
99%
246 appels d'offres analysés

Description originale de l'appel d'offres

Objectif du programme et résultats d'apprentissage : Développer des compétences en marketing numérique responsable en créant un exemple pratique de campagne de marketing numérique.
Soumission électronique

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Exigences et qualifications

21 exigences dans 5 catégories

Soumission (8)
Obligatoire (5)
Conformité (2)
Technique (5)
Financier (1)
SUBMISSION REQUIREMENTS8
--The submission deadline is 2026-03-04 at 10:00:00.
--A formal confirmation of the absence of exclusion grounds must be submitted.
--Information regarding the bidder's qualification (experience in teaching marketing and advertising) must be submitted.
MANDATORY EXCLUSION GROUNDS5
--The bidder must not have criminal convictions.
--The bidder must have fulfilled tax obligations.
--The bidder must not be bankrupt.
ELIGIBILITY REQUIREMENTS2
--The bidder must comply with sanctions.
--In case of joint bidders, a power of attorney must be submitted.
TECHNICAL CAPABILITY REQUIREMENTS5
--The bid must be equivalent to the tender requirements.
--The bidder must have experience in teaching marketing and advertising in formal education or conducting digital marketing group events for adults, totaling at least 240 contact hours since 01.01.2023.
--Lecturers must have experience in digital marketing campaigns (evaluated at 60%).
FINANCIAL REQUIREMENTS1
--The price per contact hour per client will be considered in the bid evaluation (40% weighting).

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Documents

8 documents disponibles avec des résumés IA

VastavustingimusedPDF
305642_vastavustingimused.pdf -- 6.5 KB

This document details tender compliance conditions, covering joint bidder authorization, adherence to sanctions, bid equivalence with requirements, and instructions for marking business secrets.

Vormikohased andmed pakkuja kvalifitseerimise kohtaDOC
Andmed pakkuja kvalifitseerimise kohta.docx -- 15.8 KB

Bidders must provide evidence of their experience in teaching marketing and advertising in higher education or conducting digital marketing group events for adults, totaling at least 240 contact hours, since January 1, 2023.

Vormikohane kinnitus kõrvaldamise aluste puudumise kohtaDOC
Kinnitus kõrvaldamise aluste puudumise kohta.... -- 14.7 KB

Bidders must submit a formal confirmation stating the absence of grounds for exclusion, including representative details if applicable.

Andmed lektori kohta (RD lisa 2)DOC
Lisa 2 Andmed lektori kohta.docx -- 18.3 KB

This document is a form collecting data on the proposed lecturer's digital marketing teaching and campaign management experience, including their consent, for the tender submission.

Õppekava (RD lisa 3)DOC
Õppekava (RD lisa 3).docx -- 22.4 KB

This document is a curriculum form detailing the learning outcomes, admission requirements, total volume, and content, including contact and independent study hours, for a digital marketing development program.

Hindamiskriteeriumid ja hinnatavad näitajadPDF
305642_hindamiskriteeriumid.pdf -- 3.3 KB

This document outlines the tender evaluation methodology, based 40% on the price per client contact hour and 60% on the lecturers' experience in digital marketing campaigns.

Kõrvaldamise alused ja kvalifitseerimistingimusedPDF
305642_korvaldamise_alused_ja_kvalifitseerimi... -- 11.5 KB

This document outlines the grounds for exclusion and qualification conditions for bidders, covering requirements related to criminal convictions, taxes, bankruptcy, and professional conduct.

Riigihanke dokumendid (RD)PDF
Riigihanke dokumendid (RD).pdf -- 435.8 KB

This document serves as the foundational tender document for Eesti Töötukassa's "Digital Marketing Skills Development Program in a Digital Environment" procurement, outlining general information, procurement procedure conditions, and submission requirements, including necessary confirmations and lecturer names.

Aperçu des documents

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75
Bon

Score de qualité de l'appel d'offres

This tender for a digital marketing skills development program is generally well-structured and transparent, with clear requirements and evaluation criteria. While it lacks explicit sustainability considerations, it ensures fair access through e-procurement and provides sufficient detail for potential bidders.

Répartition du score

Conformité légale75/100

The tender appears to comply with national procurement regulations, utilizing a defined simplified procedure and appropriate CPV codes. Deadlines are reasonable, and mandatory disclosure requirements are met. The 'Additional Info' clause regarding conflicting data and dispute procedures is slightly unusual and could lead to interpretation challenges, but does not indicate direct non-compliance.

The 'Additional Info' clause regarding conflicting data between tender documents and notice, and specific dispute review for administrative vs. procurement contracts, introduces a layer of complexity that could be clearer.
Clarté80/100

The program's objective, learning outcomes, and evaluation criteria are clearly stated. Requirements for exclusion, eligibility, technical capability, and submission are well-documented and understandable. The AI-extracted requirements are comprehensive and reflect the tender's needs.

The 'Additional Info' clause could be clearer to avoid potential misinterpretation regarding data hierarchy and dispute processes.
Exhaustivité70/100

All basic information, financial details, and timeline elements are provided. A comprehensive set of 8 documents is listed, covering various aspects from qualification to curriculum. However, the explicit duration of the contract period is not stated, only 'PERIOD' and a start date.

The explicit duration of the contract period is not specified, only 'Duration Type: PERIOD' and a start date.
The 'Additional Info' clause suggests potential for conflicting information, which could impact overall completeness if not fully resolved within the documents.
Équité85/100

The tender demonstrates good fairness with full value disclosure, reasonable submission deadlines, and objective evaluation criteria (40% price, 60% lecturer experience). E-procurement is enabled, ensuring equal access. Technical requirements, such as 240 contact hours of experience since 2023, are specific but appear justified for a specialized training program and not overly tailored to a single company.

Aspect pratique65/100

Electronic submission and e-procurement are supported, enhancing practicality. The contract start date is clearly defined. However, the actual duration of the contract is not specified, and a direct document URL is not provided (though implied by e-procurement).

The explicit duration of the contract is not provided.
A direct document URL is not explicitly stated in the provided information.
Cohérence des données90/100

All key fields are populated, and dates are logical and consistent. There are no detected suspensions or disputes, indicating a stable procurement process. The information provided is largely coherent.

The 'Additional Info' clause, while attempting to clarify, introduces a potential for perceived inconsistency between different parts of the tender documentation if not carefully managed.
Durabilité50/100

The tender does not explicitly incorporate green procurement, social aspects (beyond the inherent social value of skills development), or innovation focus as specific evaluation criteria or requirements. It is also not EU funded, which sometimes correlates with higher sustainability standards.

Absence of explicit green procurement criteria.
Absence of explicit social criteria beyond the core service offering.

Points forts

Clear program objective and learning outcomes.
Transparent evaluation criteria (price and lecturer experience).
Electronic submission and e-procurement enabled.
Value disclosed and reasonable submission deadline.
Comprehensive set of required documents and forms.

Préoccupations

Ambiguous 'Additional Info' clause regarding conflicting data and dispute procedures.
Lack of explicit duration for the contract period.
Absence of specific green, social, or innovation procurement criteria.
Document URL not explicitly provided (though implied by e-procurement).

Recommandations

1. Clarify the 'Additional Info' clause to prevent misinterpretation regarding conflicting data and dispute resolution.
2. Explicitly state the contract duration in the basic information or key tender documents.
3. Consider integrating relevant green, social, or innovation criteria into future tenders, even for service procurements.

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