Tenders

Ordering creative solutions and communication services for vaccination awareness campaigns

Open
Deadline
13 days left
March 16, 2026
Contract Details
Category
Services
Reference
306099
Value
€700,000
Location
Estonia
Published
February 13, 2026
Organization
CPV Code
Evaluation Criteria
Creative solution for the campaign35%
Communication plan for the campaign35%
Cost of sample work30%
Project Timeline

Tender Published

February 13, 2026

Deadline for Questions

March 09, 2026

Submission Deadline

March 16, 2026

Tender Opening

March 16, 2026

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Budget
€700,000
Duration
48 months
Location
Estonia
Type
Services
83
Quality Score/100
Excellent
Market Benchmark
Avg. Winning Price
€100,264
Avg. Bids
2.6
Competition
Low
SME Winners
87%
624 tenders analyzed

Original Tender Description

The subject of the framework agreement is the development and implementation of the creative idea and concept for awareness activities; production, formatting, and delivery of materials according to the media plan; development and implementation of integrated communication strategies and plans supporting the creative solution; campaign project management, design, copywriting, and translation if necessary; organization and supervision of subcontractors required for the implementation of creative solutions and communication activities.
Electronic Submission

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Requirements & Qualifications

24 requirements across 5 categories

Submission (7)
Mandatory (1)
Compliance (1)
Technical (13)
Financial (2)
SUBMISSION REQUIREMENTS7
--Complete the European Single Procurement Document (ESPD) electronically.
--Submit a sample work.
--Submit the structure of the bid cost.
MANDATORY EXCLUSION GROUNDS1
--The bidder must meet the conditions for exclusion grounds as specified in the European Single Procurement Document (ESPD).
ELIGIBILITY REQUIREMENTS1
--The bidder must meet the qualification criteria as specified in the European Single Procurement Document (ESPD).
TECHNICAL CAPABILITY REQUIREMENTS13
--Submit a sample work that includes a creative solution idea concept for a children's vaccination campaign.
--Submit a sample work that includes a communication and marketing plan for different target groups.
--The sample work must be presented in both Estonian and Russian.
FINANCIAL REQUIREMENTS2
--Submit the structure of the bid cost.
--The bidder must meet the specified net turnover requirements.

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Documents

10 documents available with AI summaries

VastavustingimusedPDF
306099_vastavustingimused.pdf -- 6.5 KB

This document outlines the tender submission conditions, including requirements for sample work, bid cost structure, specialists' CVs, joint tenderers' power of attorney, and the designation of business secrets.

Lisa 4. CV vormDOC
Lisa 4_0.docx -- 35.0 KB

This document is a CV form to be completed for the qualifications and work experience of the team members proposed in the bid (e.g., creative service project manager, creative director, Estonian copywriter), allowing the contracting authority to verify the accuracy of the submitted data.

Hindamiskriteeriumid ja hinnatavad näitajadPDF
306099_hindamiskriteeriumid.pdf -- 3.0 KB

This document outlines the evaluation criteria for the creative solutions and communication services tender for vaccination awareness campaigns, covering the cost of the sample work, creative solution, and communication plan, along with their weighted proportions.

Hankepass täiendatavate selgitustegaPDF
306099_hankepass_taiendavate_selgitustega.pdf -- 69.7 KB

This document is an explanatory version of the European Single Procurement Document (ESPD), detailing the contracting authority's conditions for exclusion grounds and qualification criteria, which bidders must fulfill and declare electronically.

Juhised pakkujalePDF
2026_02_10_nr_6-1_1.pdf -- 192.4 KB

This document outlines the terms and conditions for Tervisekassa's public procurement of creative and communication services for vaccination campaigns, including the scope of services, framework agreement value, and bidder qualification requirements such as net turnover.

Lisa 1. Näidistöö lähteülesanneDOC
Lisa 1 Näidistöö lähteülesanne.docx -- 188.9 KB

This document outlines the sample work task, requiring the submission of a creative concept and a communication and marketing plan for a children's vaccination awareness campaign targeting Estonian and Russian-speaking audiences.

Lisa 2. LepinguprojektDOC
Lisa 2 Lepinguprojekt_.docx -- 61.5 KB

This document is a draft framework agreement outlining the terms and conditions between Tervisekassa and the contractor for creative solutions and communication services for vaccination awareness campaigns, including the scope of work and contract validity.

Lisa 3. Nõuded tiimileDOC
Lisa 3 Nõuded tiimile.docx -- 24.8 KB

This document specifies the minimum experience requirements for the bidder's team, comprising a creative service project manager, creative director, Estonian and Russian copywriters, a designer, a communication manager, and a communication project manager, each needing at least three years of relevant work experience within the last 60 months.

Lisa 5. HindamismetoodikaDOC
Lisa 5_0.docx -- 31.5 KB

This document details the tender evaluation methodology, outlining the criteria (cost of sample work, creative solution, and communication plan) and their respective weights for the vaccination campaign procurement.

Lisa 6. AndmekaitsekokkulepeDOC
Lisa 6 Andmekaitsekokkulepe.docx -- 37.3 KB

This document is an annex to the contract, outlining the general conditions for personal data processing in accordance with GDPR, defining the obligations of the authorized processor in protecting data.

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83
Excellent

Tender Quality Score

This tender for vaccination campaign creative and communication services is well-structured and comprehensive, providing clear requirements and detailed documentation. While highly compliant and transparent, the specific and demanding team requirements, particularly for bilingual creative writers, combined with the single-supplier framework, may limit competition to larger, established agencies.

Score Breakdown

Legal Compliance90/100

The tender demonstrates strong legal compliance, utilizing the ESPD, supporting electronic submission, and adhering to WTO/GPA principles. All mandatory disclosure requirements are met, and a reasonable submission period is provided. The inclusion of a data protection agreement further strengthens its legal framework.

Clarity85/100

The tender documentation is exceptionally clear, with a detailed description of services, well-defined technical and financial requirements, and explicit evaluation criteria outlined in dedicated documents. The AI-extracted requirements are comprehensive and easily understandable, supported by specific annexes for team requirements and sample work tasks.

Completeness90/100

This tender is highly complete, providing all essential basic information, financial details, and a clear timeline. A comprehensive set of 11 documents, including draft contracts, evaluation methodologies, and specific forms, ensures that bidders have all necessary information to prepare a thorough submission.

Fairness75/100

The tender is transparent with full document access, disclosed value, and objective evaluation criteria. Electronic submission promotes equal access. However, the requirement for a single full-service provider, combined with demanding team qualifications (e.g., specific experience for 7 roles, including bilingual creative writers), might significantly narrow the pool of eligible bidders, potentially limiting competition to larger, more established agencies. While justifiable for service integrity, it creates a high barrier to entry.

High barrier to entry due to specific team requirements and single-supplier framework.
Practicality80/100

The tender supports electronic submission, which is practical for bidders. Key information like duration and estimated value is clearly specified. While a precise contract start date is not provided, this is a minor omission and typically determined post-award. The tender portal URL is provided for opening.

Contract start date not explicitly stated.
Data Consistency95/100

All key data fields are consistently populated, and there are no detected suspensions or disputes. The timeline dates are logical and sequential, indicating a well-managed and coherent tender publication.

Sustainability30/100

The tender does not explicitly incorporate green procurement principles, social clauses, or an innovation focus beyond the inherent creative nature of the service. This is a missed opportunity to align the procurement with broader sustainability goals, as indicated by the automated check.

Lack of explicit sustainability, social, or innovation criteria.

Strengths

Comprehensive and detailed documentation.
Clear and specific requirements for technical capabilities and team.
Strong legal compliance, including ESPD and GDPR considerations.
Transparent evaluation criteria and methodology.
Support for electronic submission and e-procurement.

Concerns

High barrier to entry due to specific and extensive team requirements (e.g., bilingual writers).
Single-supplier framework for a complex service may limit competition.
Lack of explicit sustainability, social, or innovation criteria.
Significant effort required for sample work submission.

Recommendations

1. Consider incorporating specific sustainability or social responsibility clauses in future tenders.
2. For similar complex services, evaluate if certain team roles or requirements could be more flexible to encourage broader participation without compromising quality.
3. Provide clearer guidance on the expected level of detail for the sample work to manage bidder effort.

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