Estonia21 days leftOpen

Provision of media space and media planning services

Tender Overview

ORGANIZATION

Tervisekassa

LOCATION

Pole, Estonia

VALUE

€950,000

DEADLINE

February 23, 2026 at 13:00

CATEGORY

Services

CPV CODE

79340000-9

REFERENCE

305107

Project Timeline

Contact Information

View Original

Original Tender Description

Riigihanke eesmärgiks on leida meediateenuste partner Tervisekassale meediapindade planeerimiseks, broneerimiseks, vahendamiseks, järelvalve teenuse pakkumiseks ja mõju-uuringute korraldamiseks.
⚠️

MANDATORY EXCLUSION GROUNDS

  • Confirm adherence to EU sanctions regarding subcontractors.

ELIGIBILITY REQUIREMENTS

  • No explicit requirements were clearly identified during AI analysis.
🔧

TECHNICAL CAPABILITY REQUIREMENTS

  • Form a team of at least 7 different specialists for the execution of the contract.
  • Team specialists must have specified experience in media services project management, planning, and analytics.
  • Submit a detailed media strategy and plan for the second wave of the children's health check-up campaign (sample work).
  • The sample work's media strategy and plan must include plans for the Russian-speaking and vulnerable target groups.
💰

FINANCIAL REQUIREMENTS

  • The cost of the bid is one of the evaluation criteria (up to 30 points for the sample work's cost).
📋

SUBMISSION REQUIREMENTS

  • Submit a sample work: media strategy and plan for the children's health check-up awareness campaign.
  • Submit team CVs according to requirements.
  • Submit a power of attorney if it is a joint bid.
  • Use the provided CV form (Lisa 4) for submitting CVs of key specialists (project manager, media planning strategist, TV and radio planner).
  • CVs must include work experience and contact details.
  • CVs must include confirmation of the specialist's participation in contract execution.

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PDF
Vastavustingimused
CV305107_vastavustingimused.pdf7.8 KB
Summary:
Bidders must submit a sample media strategy and plan for a children's health check-up awareness campaign, team CVs according to requirements, confirm compliance with EU sanctions regarding subcontractors, and provide a power of attorney for joint bids.
DOC
Lisa 4. CV vorm
CVLisa 4 CV vorm.docx34.9 KB
Summary:
This document is a CV form for key personnel (project manager, media planning strategist, TV and radio planner) for the media services tender, requiring submission of work experience and contact details, and confirmation of the specialist's commitment to fulfilling the contract.
PDF
Hindamiskriteeriumid ja hinnatavad näitajad
Hindamiskriteeriumid305107_hindamiskriteeriumid.pdf3.0 KB
Summary:
This document outlines the tender evaluation criteria and methodology, focusing on the cost of sample work and the quality of media strategies and plans, including the plan for reaching the Russian-speaking target group.
PDF
Hankepass täiendatavate selgitustega
Kvalifikatsiooninõuded305107_hankepass_taiendavate_selgitusteg...69.4 KB
Summary:
This document is an explanatory European Single Procurement Document (ESPD) that outlines the contracting authority's conditions and the expected format for responses, intended for familiarization with the requirements rather than for direct submission.
DOC
Juhised pakkujale
Hanke TingimusedJuhised pakkujale_.docx22.8 KB
Summary:
This document provides Tervisekassa's instructions to bidders for the public procurement of media spaces and media planning services, confirming the tender name and reference number.
DOC
Lisa 1. Näidistöö lähteülesanne
Tehnilised SpetsifikatsioonidLisa 1 Näidistöö lähteülesanne.docx38.4 KB
Summary:
This document outlines the terms of reference for a sample work, requiring bidders to submit a detailed media strategy and plan for the second wave of the children's health check-up campaign, including specific plans for Russian-speaking and vulnerable target groups.
DOC
Lisa 2. Lepinguprojekt
Lepingu MallLisa 2 Lepinguprojekt_.docx63.3 KB
Summary:
This document is a draft framework agreement for the provision of media space and media planning services to Tervisekassa, outlining the contract's subject, duration, and integral parts.
DOC
Lisa 3. Nõuded tiimile
KvalifikatsiooninõudedLisa 3 Nõuded tiimile.docx24.8 KB
Summary:
Bidders must form a team of at least 7 different specialists with specified experience in media service project management, planning, and analytics to fulfill the contract.
DOC
Lisa 5. Hindamismetoodika
HindamiskriteeriumidLisa 5_0.docx24.8 KB
Summary:
This document describes the tender evaluation methodology, allocating points based on the cost of sample work (up to 30p), the general media strategy and plan (up to 45p), and the strategy for reaching the Russian-speaking target group (up to 25p).
DOC
Lisa 6. Andmekaitsekokkulepe
Lepingu MallLisa 6_0.docx37.3 KB
Summary:
This document is a Data Processing Addendum (DPA) outlining the general terms and obligations for processing personal data in accordance with GDPR, to be applied when parties process personal data in the context of the service provision.

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75
Good

Tender Quality Score

This tender for media planning and space services is generally well-structured and transparent, with clear objectives and evaluation criteria, though some aspects regarding process clarity and bidder effort could be improved.

Score Breakdown

Legal Compliance75/100

The tender demonstrates good legal compliance with a clearly defined procedure type, appropriate CPV codes, and adherence to EU/national regulations, including ESPD usage. A minor ambiguity exists regarding 'Negotiation Allowed' within a 'WITHOUT_REOPENING_COMPETITION' framework agreement.

Ambiguity regarding 'Negotiation Allowed' for a 'WITHOUT_REOPENING_COMPETITION' framework.
Clarity80/100

The tender's description, objectives, and evaluation criteria are clearly articulated across the documents. Requirements for the sample work and team are detailed. However, the potential contradiction in the 'Negotiation Allowed' characteristic could cause minor confusion for bidders.

Potential contradiction in 'Negotiation Allowed' characteristic.
Completeness70/100

Most essential information, including financial details, deadlines, and detailed requirements, is provided. However, explicit general eligibility requirements (beyond submission documents) are not clearly identified, and NUTS code/location information is missing.

Lack of explicitly identified general eligibility requirements.
Missing NUTS code/location information.
Fairness85/100

The tender is transparent with disclosed value and objective evaluation criteria. However, the requirement for a team of at least 7 different specialists and a highly detailed, specific sample work for a 'second wave' campaign demands significant upfront effort and specific expertise, potentially limiting competition.

High requirement for team size (7 specialists) and very specific, demanding sample work.
Practicality65/100

Electronic submission is supported, and key dates are provided. However, the extensive and specific nature of the required sample work represents a significant practical burden and cost for potential bidders, impacting ease of participation.

High effort and cost required for the detailed sample work.
Data Consistency90/100

Key fields are consistently populated, and dates are logical and coherent. The only minor inconsistency is the 'Negotiation Allowed' characteristic in the context of a 'WITHOUT_REOPENING_COMPETITION' framework.

Minor inconsistency in 'Negotiation Allowed' characteristic.
Sustainability50/100

While lacking explicit green procurement or innovation criteria, the tender incorporates a significant social aspect by requiring specific strategies for Russian-speaking and vulnerable target groups in a public health campaign.

No explicit green procurement or innovation focus.

Strengths

Clear objectives and evaluation criteria
Transparent financial information
Strong focus on social inclusion for target groups
Electronic submission enabled
Reasonable submission deadline

Concerns

High demands for sample work and team size
Minor ambiguities in procedural characteristics
Lack of explicit general eligibility requirements
No explicit green procurement or innovation focus

Recommendations

1. Clarify the 'Negotiation Allowed' characteristic to avoid procedural ambiguity.
2. Consider if the sample work requirements could be slightly less prescriptive to encourage broader participation.
3. Ensure all general eligibility criteria are explicitly stated in a dedicated section.

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Tender Quality Score
75/ 100 · Good

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