United Kingdom4 days leftOpen

Global Brand Review: External and Internal Content Services RFP

Tender Overview

LOCATION

United Kingdom, United Kingdom

VALUE

£2,664,000

DEADLINE

February 06, 2026 at 14:00

CATEGORY

Other

CPV CODE

79342000

REFERENCE

007107-2026

Project Timeline

Contact Information

View Original

Original Tender Description

Our organisation is entering a period of accelerated growth and increased investment in major strategic infrastructure initiatives to support a smarter, cleaner energy future. To enable this transformation, we are undertaking a brand refresh to improve alignment and engagement across our stakeholder groups. We are initiating a global brand refresh to modernise how we communicate our purpose, impact, and long‑term ambition. Through this RFP, we are seeking a strategic content and creative partner with multinational capability to support the development of refreshed web content, brand storytelling, video and motion assets, and supporting materials for both internal and external audiences. The programme will follow an accelerated timeline, beginning with onboarding in the upcoming months and culminating in delivery within the same calendar year. The selected agency should demonstrate strong digital capability, creative excellence, and a proven ability to collaborate with brand, content, and wider organisational stakeholders. This RFP outlines the anticipated scope, delivery phases, governance expectations, and commercial framework. We aim to appoint a partner who can elevate our brand narrative, ensure consistency across channels, and help bring our renewed global brand to life with clarity, cohesion, and impact.
🔧

TECHNICAL CAPABILITY REQUIREMENTS

  • Possess multinational capability.
  • Act as a strategic content and creative partner.
  • Demonstrate strong digital capability.
  • Exhibit creative excellence.
  • Have a proven ability to collaborate with brand, content, and wider organisational stakeholders.
  • Be capable of developing refreshed web content.
  • Be capable of developing brand storytelling.
  • Be capable of developing video and motion assets.
  • Be capable of developing supporting materials for internal audiences.
  • Be capable of developing supporting materials for external audiences.
  • Be able to work on an accelerated timeline.
  • Be able to deliver the programme within the same calendar year as onboarding.
  • Be able to elevate the brand narrative.
  • Be able to ensure consistency across channels.
  • Be able to bring the renewed global brand to life with clarity, cohesion, and impact.
📋

SUBMISSION REQUIREMENTS

  • Submit the bid by 2026-02-06T14:00:00+00:00.

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DOC
OCDS Record
OCDS Data007107-2026_ocds_record.json
Summary:
National Grid UK seeks a strategic content and creative partner with multinational capability, strong digital skills, and creative excellence to execute a global brand refresh, including web content, brand storytelling, and video assets, on an accelerated timeline.
DOC
OCDS Release Package
OCDS Data007107-2026_ocds_release.json
Summary:
This OCDS Release Package provides structured, standardized data about the National Grid UK Limited tender for a global brand refresh, detailing the buyer and the tender's initiation.
PDF
Official PDF Version
General Information007107-2026_official.pdf
Summary:
National Grid UK seeks a multinational strategic content and creative partner for an accelerated global brand refresh, developing web content, brand storytelling, and video assets for internal and external audiences.
HTM
Tender Notice
Administrative Documents007107-2026.html
Summary:
National Grid UK seeks a multinational strategic content and creative partner for an accelerated global brand refresh, requiring strong digital capability, creative excellence, and collaboration skills to develop web content, brand storytelling, and video assets for internal and external audiences.

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68
Good

Tender Quality Score

This tender presents a clear project description and specific technical requirements but suffers from critical deficiencies in fairness and completeness due to missing evaluation criteria and an unreasonably short preparation deadline.

Score Breakdown

Legal Compliance75/100

The procedure type 'Open' is clear, the CPV code is appropriate, and there are no disputes. However, the absence of a reveal date and, critically, the lack of specified evaluation criteria are significant legal compliance shortcomings, impacting transparency and fairness.

Missing reveal date
No evaluation criteria specified
Clarity80/100

The tender description is clear, detailed, and the AI-extracted technical requirements are well-defined and understandable. However, the complete absence of evaluation criteria significantly reduces the overall clarity for potential bidders on how their proposals will be assessed.

No evaluation criteria specified
Completeness70/100

Most basic information, financial details, timeline, and documents are provided. Technical requirements are listed. The major deficiency is the complete lack of specified evaluation criteria, which is a fundamental component of a complete tender package.

No evaluation criteria specified
Fairness40/100

This category presents significant concerns. The 10-day period from today's date to the submission deadline for a complex 'Global Brand Review' with multinational requirements is unreasonably short for bidders to prepare a comprehensive proposal. The complete absence of evaluation criteria makes the selection process opaque and inherently unfair, as bidders cannot understand the basis of assessment. Furthermore, the lack of e-submission hinders equal access.

Unreasonably short preparation deadline for a complex tender
No evaluation criteria specified
Practicality65/100

The contract start date, duration, and estimated value are clearly provided. However, the lack of electronic submission support is a significant practical drawback in modern procurement. An explicit document URL is not provided, though documents are available.

No e-submission
Data Consistency90/100

Key financial and timeline data are consistent and logical. There are no disputes or suspensions. Minor inconsistencies include missing codes for the procedure type and an unpopulated 'Liable Person' field, but these do not impact the core data integrity.

Missing codes for procedure type
Liable Person field empty
Sustainability50/100

The tender does not explicitly incorporate any green procurement, social aspects, or innovation-focused criteria. While the project supports a 'smarter, cleaner energy future,' this is the project's outcome, not a requirement for the supplier's sustainability practices.

Not green procurement
No social criteria

Strengths

Clear and detailed project description
Specific technical capability requirements
Estimated value and contract duration are clearly stated
All tender documents are available and summarized
CPV code is appropriately assigned

Concerns

Complete absence of evaluation criteria
Unreasonably short preparation deadline for a complex, global project
Lack of electronic submission support
Missing reveal date and procedure type codes
No explicit sustainability, social, or innovation criteria

Recommendations

1. Immediately publish clear and objective evaluation criteria to ensure transparency and fairness.
2. Consider extending the submission deadline to allow sufficient time for bidders to prepare high-quality proposals for a project of this scope and complexity.
3. Implement electronic submission capabilities to enhance accessibility and streamline the bidding process.

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Tender Quality Score
68/ 100 · Good

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