United Kingdom12 days leftOpen

Media Buying Services

Tender Overview

ORGANIZATION

Middlesbrough College

LOCATION

United Kingdom, United Kingdom

VALUE

£480,000

DEADLINE

February 14, 2026 at 12:00

CATEGORY

Other

CPV CODE

79341400

REFERENCE

004364-2026

Project Timeline

Contact Information

View Original

Original Tender Description

The College requires a media agency to purchase, manage and optimise our digital advertising and any offline TV, Cinema, Radio, Press and OOH brand, student focused and course specific campaigns.
⚠️

MANDATORY EXCLUSION GROUNDS

  • No specific mandatory exclusion grounds are explicitly stated in the provided tender information.

ELIGIBILITY REQUIREMENTS

  • The bidder must be a media agency.
  • The bidder must be capable of purchasing, managing, and optimizing digital advertising campaigns.
  • The bidder must be capable of purchasing, managing, and optimizing offline advertising campaigns across TV, Cinema, Radio, Press, and Out-of-Home (OOH) channels.
  • The bidder must be able to deliver campaigns promoting the College's brand, students, and courses.
🔧

TECHNICAL CAPABILITY REQUIREMENTS

  • Demonstrate expertise in managing and optimizing digital advertising campaigns.
  • Demonstrate expertise in managing and optimizing offline TV, Cinema, Radio, Press, and OOH advertising campaigns.
  • Ability to develop and execute brand-focused advertising campaigns.
  • Ability to develop and execute student-focused advertising campaigns.
  • Ability to develop and execute course-specific advertising campaigns.
💰

FINANCIAL REQUIREMENTS

  • The proposed services must align with an estimated contract value of 480,000.0 EUR.
📋

SUBMISSION REQUIREMENTS

  • Submissions must be received by the deadline: 2026-02-14 at 12:00:00+00:00.
  • Submissions must be made via the MultiQuote platform.

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DOC
OCDS Record
OCDS Data004364-2026_ocds_record.json
Summary:
This OCDS record details Middlesbrough College's open tender for a media agency to manage and optimize digital and offline advertising campaigns.
DOC
OCDS Release Package
OCDS Data004364-2026_ocds_release.json
Summary:
This OCDS Release Package provides the official structured data for the Middlesbrough College tender seeking a media agency for digital and offline advertising campaigns, detailing the buyer and legal basis.
PDF
Official PDF Version
Administrative Documents004364-2026_official.pdf
Summary:
This official PDF is an award notice detailing a £430,000 contract for hard and soft landscape maintenance services for the Leasowe Estate, awarded to Mustard Seed Gardens Limited by PRIMA Housing Group.
HTM
Tender Notice
Administrative Documents004364-2026.html
Summary:
Middlesbrough College seeks a media agency for digital and offline advertising campaigns (TV, Cinema, Radio, Press, OOH) to promote its brand, students, and courses, with an estimated contract value of £400,000, and submissions are due by 14 February 2026 via MultiQuote.

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55
Fair

Tender Quality Score

This tender exhibits significant quality control issues, primarily due to the complete absence of evaluation criteria and the inclusion of an irrelevant document, severely impacting fairness and data consistency.

Score Breakdown

Legal Compliance75/100

The tender defines the procedure type and CPV codes appropriately, and deadlines are reasonable. However, the explicit absence of mandatory exclusion grounds is a notable legal compliance gap, and missing procedure codes are minor omissions.

No specific mandatory exclusion grounds explicitly stated.
Missing procedure type and procedure codes.
Clarity50/100

While the service description and AI-extracted requirements are clear, the complete absence of evaluation criteria is a critical flaw that severely undermines the clarity of the tender process for potential bidders.

No evaluation criteria specified.
Completeness60/100

Basic information, deadlines, value, and duration are provided. However, the tender is incomplete due to the critical omission of evaluation criteria and mandatory exclusion grounds. Furthermore, an attached document is entirely irrelevant, indicating poor quality control.

No evaluation criteria specified.
Irrelevant document attached (Official PDF Version).
Fairness40/100

The tender's fairness is severely compromised by the complete absence of evaluation criteria, preventing bidders from understanding how their proposals will be assessed. While requirements are not tailored and e-submission is supported, this fundamental omission creates an uneven playing field.

No evaluation criteria specified.
Practicality70/100

Electronic submission via MultiQuote is supported, and key dates like contract start and duration are clear. The estimated value is provided, contributing positively to practicality.

Document URLs are not explicitly provided in the summary, assuming accessibility.
Data Consistency30/100

Data consistency is very poor due to a critical error: an attached document (Official PDF Version) is completely irrelevant to this tender. Additionally, there's a minor inconsistency between the estimated value in GBP (£400,000) and EUR (480,000 EUR) across different sections.

Irrelevant document attached (Official PDF Version).
Inconsistency in estimated value currency/amount between description and financial information.
Sustainability20/100

The tender does not include any explicit criteria or mentions related to green procurement, social aspects, or innovation, indicating a lack of focus on sustainability.

No green procurement criteria.
No social aspects mentioned.

Strengths

Clear description of required media buying services.
Estimated value and contract duration are clearly stated.
Appropriate CPV code assigned.
Electronic submission via MultiQuote platform is supported.
Tender is divided into parts, potentially encouraging SME participation.

Concerns

Complete absence of evaluation criteria, severely impacting clarity and fairness.
Inclusion of an entirely irrelevant document, indicating critical quality control failure.
Missing explicit mandatory exclusion grounds.
Lack of specific financial stability requirements beyond estimated value alignment.
No mention of green, social, or innovation aspects.

Recommendations

1. Immediately publish comprehensive evaluation criteria to ensure fairness and transparency.
2. Review and correct attached documents, removing irrelevant files and ensuring all pertinent tender documents are available.
3. Explicitly state mandatory exclusion grounds and any specific financial stability requirements for bidders.

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C
Tender Quality Score
55/ 100 · Fair

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