Tenders

Campaign Planning and Delivery & Associated Services (GCU)

Open
Deadline
3 days left
March 06, 2026
Contract Details
Category
Other
Reference
009634-2026
Value
Not disclosed
Location
West Central Scotland, United Kingdom
Published
February 24, 2026
CPV Code
Project Timeline

Tender Published

February 03, 2026

Deadline for Questions

February 27, 2026

Submission Deadline

March 06, 2026

Budget
Not disclosed
Duration
36 months
Location
West Central Scotland
Type
Other
66
Quality Score/100
Good

Original Tender Description

The University is seeking a Contractor for campaign planning, delivery, and performance-led student recruitment. The selected agency must demonstrate capability in delivering measurable recruitment solutions across domestic and international markets. Required expertise includes: Higher Education sector strategy, Performance marketing and media buying, AI-powered campaign planning and organisation tools, Transparent measurement and conversion tracking across all platforms.

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Requirements & Qualifications

28 requirements across 5 categories

Submission (9)
Mandatory (2)
Compliance (6)
Technical (10)
Financial (1)
SUBMISSION REQUIREMENTS9
--Submit the bid via PCS-Tender.
--Submit a signed Form of Tender.
--Submit the Sub-Contractor list (if applicable).
MANDATORY EXCLUSION GROUNDS2
--Adhere to the Anti-Bribery Policy.
--Adhere to the Supply Chain Code of Conduct.
ELIGIBILITY REQUIREMENTS6
--Submit a signed Form of Tender.
--Complete the Form of Tender in PCS-Tender.
--Complete the Sub-Contractor list (if applicable).
TECHNICAL CAPABILITY REQUIREMENTS10
--Demonstrate capability in delivering measurable recruitment solutions.
--Demonstrate capability in delivering recruitment solutions across domestic markets.
--Demonstrate capability in delivering recruitment solutions across international markets.
FINANCIAL REQUIREMENTS1
--None specified in the provided information.

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Documents

4 documents available with AI summaries

OCDS RecordDOC
009634-2026_ocds_record.json

This OCDS record details the required submission of specific appendices, such as the mandatory Form of Tender, via PCS-Tender, emphasizing that while most are informational, failure to submit a signed Form of Tender will lead to elimination.

OCDS Release PackageDOC
009634-2026_ocds_release.json

This OCDS Release Package outlines various mandatory and optional forms, such as the Form of Tender, Sub-Contractor list, FOI, Supply Chain Code of Conduct, and Anti-Bribery Policy, which must be completed in PCS-Tender either for submission or prior to award, with some being critical for eligibility.

Official PDF VersionPDF
009634-2026_official.pdf

Glasgow Caledonian University is seeking an agency for performance-led student recruitment campaign planning and delivery, requiring expertise in Higher Education strategy, performance marketing, AI tools, and transparent measurement for domestic and international markets.

Tender NoticeHTM
009634-2026.html

Glasgow Caledonian University seeks an agency for student recruitment campaign planning and delivery, requiring expertise in higher education strategy, performance marketing, AI tools, and transparent tracking.

Documents Preview

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66
Good

Tender Quality Score

This tender provides clear service descriptions and supports e-procurement, but significantly lacks transparency due to undisclosed value and, critically, missing evaluation criteria, which impacts fairness and clarity.

Score Breakdown

Legal Compliance75/100

The tender defines the procedure type and CPV code clearly, and includes mandatory exclusion grounds. The use of PCS-Tender suggests adherence to national regulations. However, the undisclosed estimated value, while sometimes permissible, reduces overall transparency.

Value not disclosed
Clarity60/100

The description of services and AI-extracted requirements are generally clear and well-categorized. However, the critical absence of specified evaluation criteria makes it difficult for bidders to understand how their proposals will be assessed.

No evaluation criteria specified
Completeness65/100

Basic information like title, reference, organization, deadlines, duration, and location are provided. All listed documents are summarized. However, the estimated value is not disclosed, and, crucially, evaluation criteria are missing.

Value not disclosed
Missing evaluation criteria
Fairness60/100

The tender supports e-procurement and provides access to documents, promoting equal access. However, the undisclosed estimated value and the complete lack of evaluation criteria significantly hinder transparency and fairness for potential bidders. Requirements are specific but not overtly tailored.

Value not disclosed
No evaluation criteria specified
Practicality70/100

Electronic submission via PCS-Tender is supported, and the contract duration is clearly specified. However, the contract start date is not provided, and detailed financing information beyond the undisclosed value is absent.

Contract start date not known
Financing information not available
Data Consistency75/100

Most key fields are populated, and dates are logical and consistent. There are no reported disputes or suspensions. Minor gaps include an empty 'Liable Person' field and missing codes for Type/Procedure, as well as the undisclosed value.

'Liable Person' empty
Value not disclosed
Sustainability50/100

The tender shows an innovation focus by requiring expertise in "AI-powered campaign planning and organisation tools." However, it lacks explicit mention of green procurement or broader social aspects, which are key components of comprehensive sustainability.

Not green procurement
No social criteria

Strengths

Clear service description and technical requirements
Supports electronic submission via PCS-Tender
Defined procedure type and CPV code
Focus on innovation (AI-powered tools)
Documents are available and summarized

Concerns

Critical absence of evaluation criteria
Estimated value is not disclosed
Lack of explicit green or social sustainability criteria
Missing contract start date and detailed financing information
Some minor data gaps (e.g., Liable Person, Type/Procedure codes)

Recommendations

1. Publish clear and objective evaluation criteria to ensure fairness and transparency.
2. Disclose the estimated contract value to allow bidders to assess the opportunity accurately.
3. Integrate specific green and social sustainability requirements into the tender documentation.

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