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PHW-FTS-61825 MEDIA MANAGEMENT TO SUPPORT AND PROMOTE THE NATIONAL HEALTHY WEIGHT HEALTHY YOU PROGRAMME

Tender Overview

LOCATION

Wales, United Kingdom

VALUE

£480,000

DEADLINE

February 16, 2026 at 12:30

CATEGORY

Other

CPV CODE

79340000

REFERENCE

005022-2026

Project Timeline

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Contact Information

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View Original

Original Tender Description

The Health Improvement Division (HID) of Public Health Wales (PHW) are seeking to commission a suitably qualified and experienced agency to assist in the planning, buying and evaluation of a range of media all aimed at promoting the achievement and maintenance of a healthy weight. The successful partner will deliver a range of media services over the life of the contract up to and including March 2027. There is also provision for an optional one year extension to cover the planning, buying and evaluation of media for the 2027/2028 period. The full details are outlined with the tender documents attached within Bravo. https://etenderwales.bravosolution.co.uk. The tender will be awarded to the most advantageous tender based on 60% quality and 40% cost as detailed in the ITT document. Please note that the tender closing date is 16/02/2026 at midday and any late submissions will not be considered. The etenderwales bravosolution ref: Project: project_61825 and itt_122589. Please direct all queries relating to this tender via the messaging function of the Bravo portal. More details can be found at https://etenderwales.bravosolution.co.uk.
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MANDATORY EXCLUSION GROUNDS

  • No explicit mandatory exclusion grounds are mentioned in the provided information.
✓

ELIGIBILITY REQUIREMENTS

  • Be a suitably qualified agency.
  • Be an experienced agency in media planning, buying, and evaluation.
🔧

TECHNICAL CAPABILITY REQUIREMENTS

  • Demonstrate capability to assist in the planning of a range of media aimed at promoting healthy weight.
  • Demonstrate capability to assist in the buying of a range of media aimed at promoting healthy weight.
  • Demonstrate capability to assist in the evaluation of a range of media aimed at promoting healthy weight.
  • Possess expertise in promoting the achievement and maintenance of a healthy weight through media campaigns.
  • Be able to deliver media services over the contract life up to March 2027, with potential for an optional one-year extension (2027/2028).
💰

FINANCIAL REQUIREMENTS

  • Submit a cost proposal for the services.
  • The cost proposal will account for 40% of the overall evaluation score.
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SUBMISSION REQUIREMENTS

  • Submit the tender proposal via the eTenderWales Bravo portal (https://etenderwales.bravosolution.co.uk).
  • Ensure submission is completed by 16/02/2026 at midday (12:00 GMT).
  • Adhere strictly to the submission deadline, as late submissions will not be considered.
  • Direct all queries relating to the tender exclusively via the messaging function of the Bravo portal.
  • Prepare a quality proposal that will account for 60% of the overall evaluation score.
  • Prepare a cost proposal that will account for 40% of the overall evaluation score.

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DOC
OCDS Record
OCDS Data005022-2026_ocds_record.json
Summary:
This OCDS Record provides structured data about the NHS Wales Shared Services Partnership's open tender for media planning, buying, and evaluation services to promote healthy weight, with a closing date of 16/02/2026.
DOC
OCDS Release Package
OCDS Data005022-2026_ocds_release.json
Summary:
NHS Wales Shared Services Partnership is seeking an experienced agency for media planning, buying, and evaluation services to promote healthy weight, with the contract running until March 2027 and evaluated 60% on quality and 40% on cost.
PDF
Official PDF Version
Administrative Documents005022-2026_official.pdf
Summary:
This document is a tender notice from NHS Wales seeking a qualified agency for media planning, buying, and evaluation services to promote healthy weight, with an estimated value of £400,000 and a submission deadline of 16/02/2026.
HTM
Tender Notice
General Information005022-2026.html
Summary:
Public Health Wales seeks an experienced agency for media planning, buying, and evaluation to promote healthy weight, with a contract value of £400,000 (ex VAT) until March 2027 (plus optional extension), and proposals due by 16/02/2026 via the Bravo portal.

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78
Good

Tender Quality Score

This tender demonstrates good clarity and fairness with a well-defined scope and transparent evaluation criteria, though it has minor gaps in legal compliance and completeness, and lacks explicit sustainability focus.

Score Breakdown

Legal Compliance75/100

The procedure type and CPV code are clearly defined and appropriate. There are no reported disputes or suspensions. However, the reveal date is missing, which impacts transparency. Mandatory exclusion grounds are not explicitly detailed in the provided summary, which is a minor gap in explicit disclosure.

•Missing tender reveal date
•Mandatory exclusion grounds not explicitly detailed in summary
Clarity80/100

The tender description is clear, outlining the scope of work (media planning, buying, evaluation for healthy weight promotion). The evaluation criteria weighting (60% quality, 40% cost) is explicitly stated. AI-extracted requirements are well-categorized and understandable. Specific performance conditions are not detailed in the summary but are expected in the full tender documents.

•Specific performance conditions not detailed in the provided summary
Completeness70/100

The tender includes essential information such as title, reference, organization, estimated value, contract duration, and location (NUTS code). Key deadlines are specified. Documents are referenced and accessible via the Bravo portal. However, the 'Liable Person' field is empty, and the specific codes for 'Type' and 'Procedure' are missing. The reveal date is also not provided.

•Missing tender reveal date
•Empty 'Liable Person' field
Fairness85/100

Full document access is provided via a public portal, and the estimated value is disclosed. The requirements for a 'suitably qualified and experienced agency' appear generic and not tailored to a specific company. Electronic submission is supported, ensuring equal access. The evaluation criteria weighting is transparent, though detailed quality criteria are in the full ITT document.

Practicality90/100

Electronic submission is explicitly supported via the eTenderWales Bravo portal, and the URL is provided. The contract start date and duration are clearly specified. Financing information (estimated value) is available. The automated check's flag 'No e-submission' contradicts the explicit instructions in the tender description and AI-extracted requirements; based on the text, e-submission is fully enabled.

•Automated check incorrectly flags 'No e-submission'
Data Consistency90/100

Key dates (submission, contract start) are logical and consistent with the stated duration. There are no reported disputes or suspensions, and the tender status is active. Minor inconsistencies include missing codes for 'Type' and 'Procedure' and an empty 'Liable Person' field.

•Empty 'Liable Person' field
•Missing codes for 'Type' and 'Procedure'
Sustainability50/100

The tender does not explicitly mention any green procurement initiatives, social criteria, or innovation focus. It is also not indicated as EU funded. This suggests a lack of emphasis on sustainability aspects within the tender's scope.

•No explicit green, social, or innovation criteria
•Not EU funded

Strengths

Clear description of services required
Transparent evaluation weighting (60% quality, 40% cost)
Electronic submission and document access via dedicated portal
Value disclosed and requirements appear generic
Logical and consistent key dates

Concerns

Missing tender reveal date
Mandatory exclusion grounds not explicitly detailed in the summary
Empty 'Liable Person' field and missing procedure codes
Lack of explicit sustainability, social, or innovation criteria
Automated check's incorrect flag regarding e-submission (potential for confusion)

Recommendations

1. Ensure all mandatory fields, including reveal date and responsible person, are populated for full transparency.
2. Explicitly detail mandatory exclusion grounds and specific quality evaluation criteria in the public summary.
3. Integrate sustainability, social, and innovation considerations where applicable to align with modern procurement best practices.

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Tender Quality Score
78/ 100 · Good
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