Tenders

Welcome to Fife Marketing Campaign

Open
Deadline
29 days left
April 01, 2026
Contract Details
Category
Other
Reference
018604-2026
Value
£340,000
Location
Eastern Scotland, United Kingdom
Published
February 24, 2026
Organization
CPV Code
Project Timeline

Tender Published

March 02, 2026

Deadline for Questions

March 25, 2026

Submission Deadline

April 01, 2026

Budget
£340,000
Duration
24 months
Location
Eastern Scotland
Type
Other
75
Quality Score/100
Good

Original Tender Description

Fife Council requires to appoint a Contractor with the capability, expertise and creativity to develop and deliver an integrated marketing campaign under the Welcome to Fife brand, to raise awareness of Fife as a visitor destination, increase traffic to the Welcome to Fife website, and to ultimately increase visitor numbers to Fife.

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Requirements & Qualifications

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Documents

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75
Good

Tender Quality Score

This tender for a marketing campaign is generally well-structured, with clear objectives and a disclosed budget. However, it lacks specific evaluation criteria and details on document content, impacting completeness and clarity.

Score Breakdown

Legal Compliance75/100

The tender adheres to standard open procedure requirements and includes a proper CPV code. There are no reported disputes. Deadlines appear reasonable within the context of an open procedure, though the submission deadline could be tighter given the complexity implied by the requirements.

Clarity80/100

The description of the marketing campaign's objectives is clear and well-defined. However, the absence of specified evaluation criteria makes it difficult for bidders to understand how their submissions will be assessed, reducing overall clarity.

No evaluation criteria specified
Completeness70/100

Basic information such as title, reference, organization, estimated value, and contract duration are present. The CPV code is provided. However, the lack of content or summaries for the tender documents is a significant omission, hindering a complete understanding of the requirements.

No document content available
Fairness85/100

The tender is open to all bidders, and the estimated value is disclosed. The use of an open procedure and e-procurement (implied by 'E-Procurement' characteristic) promotes fairness. There are no apparent requirements tailored to specific companies.

Practicality65/100

The tender is marked as 'E-Procurement', suggesting an electronic submission process. However, the 'Issues' section notes 'No e-submission', creating a contradiction. The contract start date is not specified, and financing information is absent, impacting practicality.

No e-submission (contradicts 'E-Procurement' characteristic)
Contract start date not specified
Data Consistency90/100

Key fields like title, reference, organization, value, and deadline are populated. The tender is active with no reported suspensions or disputes, and the dates are logically presented. The 'E-Procurement' characteristic and 'No e-submission' issue represent a minor inconsistency.

Contradiction between 'E-Procurement' characteristic and 'No e-submission' issue
Sustainability50/100

The tender does not explicitly mention green procurement, social aspects, or innovation. It is also not indicated as EU funded. This suggests a lack of focus on sustainability criteria.

Not green procurement
No social criteria

Strengths

Clear campaign objectives
Disclosed estimated value
Open procedure with CPV code
Active status with no disputes

Concerns

Missing evaluation criteria
No document content available
Contradiction regarding e-submission
Lack of sustainability focus

Recommendations

1. Provide specific evaluation criteria to guide bidders.
2. Upload full tender documents with clear content or summaries.
3. Clarify the e-submission process and ensure it aligns with the 'E-Procurement' characteristic.

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