United Kingdom17 days leftOpen

Leisure Member Bespoke Customer Journey Communication System

Tender Overview

ORGANIZATION

BLACKPOOL COUNCIL

LOCATION

Lancashire, United Kingdom

VALUE

£235,200

DEADLINE

February 19, 2026 at 12:00

CATEGORY

Other

CPV CODE

72268000

REFERENCE

005164-2026

Project Timeline

Contact Information

View Original

Original Tender Description

Active Blackpool are seeking a partnership with an external company to work with the service to create and deliver bespoke customer journey communication to drive participation in physical activity and increase commercial revenue. The successful bidder will be required to gain a full understanding of Active Blackpool's service and objectives and how the bespoke customer journey will form an important part achieving these aims. The aim of implementation would be to utilise existing available datasets to identify individual member usage and preferences and use API's to channel this data into centralised system. This system would then be used to create automated processes to ensure appropriate communications are sent out to individual members.
⚠️

MANDATORY EXCLUSION GROUNDS

  • No specific mandatory exclusion grounds are provided in the given information.

ELIGIBILITY REQUIREMENTS

  • Must be an external company capable of forming a partnership with Blackpool Council/Active Blackpool.
🔧

TECHNICAL CAPABILITY REQUIREMENTS

  • Ability to create and deliver bespoke customer journey communication.
  • Capability to work in partnership with Active Blackpool service.
  • Ability to gain a full understanding of Active Blackpool's service and objectives.
  • Capability to understand how the bespoke customer journey will form an important part of achieving Active Blackpool's aims (driving participation and increasing commercial revenue).
  • Expertise in utilizing existing available datasets.
  • Expertise in identifying individual member usage and preferences from data.
  • Ability to use APIs to channel existing data into a centralized system.
  • Ability to develop a centralized system for data management.
  • Ability to create automated processes for sending appropriate communications to individual members.
  • Expertise in developing communication strategies to drive participation in physical activity.
  • Expertise in developing communication strategies to increase commercial revenue.
  • Experience in software supply services (as per CPV category).
💰

FINANCIAL REQUIREMENTS

  • No specific financial requirements are provided in the given information.
📋

SUBMISSION REQUIREMENTS

  • Submit bid by the deadline: 2026-02-19T12:00:00+00:00.

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DOC
OCDS Record
OCDS Data005164-2026_ocds_record.json
Summary:
Blackpool Council is seeking a partner to develop and implement a bespoke customer journey communication system, leveraging existing data and APIs, to boost physical activity participation and commercial revenue for Active Blackpool.
DOC
OCDS Release Package
OCDS Data005164-2026_ocds_release.json
Summary:
This OCDS Release Package provides standardized data about the BLACKPOOL COUNCIL tender for a partnership to create and deliver bespoke customer journey communication for Active Blackpool, aiming to drive participation and increase revenue.
PDF
Official PDF Version
General Information005164-2026_official.pdf
Summary:
Blackpool Council seeks a partner for Active Blackpool to develop and implement a bespoke customer journey communication system, utilizing existing data and APIs, to enhance member engagement, drive participation in physical activity, and increase commercial revenue.
HTM
Tender Notice
Administrative Documents005164-2026.html
Summary:
Active Blackpool seeks a partner to develop and implement a bespoke customer journey communication system, utilizing existing data and APIs to automate personalized member communications, aiming to boost physical activity participation and commercial revenue.

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55
Fair

Tender Quality Score

This tender presents significant deficiencies in critical areas such as evaluation criteria and e-submission, severely impacting fairness and clarity. While basic information is present, the lack of detailed requirements and sustainability focus indicates a moderate to poor quality procurement process.

Score Breakdown

Legal Compliance60/100

The tender defines the procedure type and CPV code appropriately, and no disputes are reported. However, the absence of specific mandatory exclusion grounds is a significant legal omission. The 'Value Classified: Yes' flag contradicts the disclosed estimated value, indicating a data inconsistency, and the tender's reveal date is missing.

Missing reveal date
No specific mandatory exclusion grounds
Clarity50/100

The overall description of the project's aim is clear. However, the tender critically lacks specified evaluation criteria, making it difficult for bidders to understand how their proposals will be judged. The AI-extracted requirements are high-level, and detailed performance conditions are not explicitly stated.

No evaluation criteria specified
High-level requirements
Completeness65/100

Basic information such as title, reference, organization, deadlines, value, and duration are provided. Documents are attached. However, the tender is incomplete regarding specific financial requirements and, most critically, evaluation criteria. The reveal date is also missing.

No evaluation criteria specified
No specific financial requirements
Fairness40/100

The tender suffers from significant fairness issues due to the complete absence of specified evaluation criteria, which undermines transparency and objectivity. Furthermore, the lack of electronic submission (e-submission) creates a practical barrier to equal access for all potential bidders.

No evaluation criteria specified
No e-submission
Practicality60/100

The contract start date and duration are clearly specified. However, the absence of electronic submission is a major practical drawback in modern procurement, potentially increasing administrative burden for bidders. A direct document URL is not explicitly provided in the summary.

No e-submission
Document URL not explicitly provided
Data Consistency70/100

Most key fields are populated, and dates are logical. There are no reported suspensions or disputes. However, the 'Liable Person' field is empty, and there is a direct contradiction between 'Value Classified: Yes' and the explicit disclosure of the estimated value.

'Liable Person' empty
'Value Classified: Yes' contradicts disclosed value
Sustainability20/100

The tender does not include any explicit criteria or focus on green procurement, social aspects, or innovation. It is also not indicated as EU-funded, which often correlates with higher sustainability standards.

No green procurement criteria
No social criteria

Strengths

Clear project description and objectives
Basic tender information (title, reference, organization, value, duration) is provided
CPV code is appropriate
Documents are available

Concerns

Critical absence of evaluation criteria
No electronic submission option
Missing specific mandatory exclusion grounds
High-level requirements lacking detail
No sustainability, social, or innovation considerations

Recommendations

1. Immediately publish clear and objective evaluation criteria to ensure transparency and fairness.
2. Implement an electronic submission system to facilitate wider participation and streamline the process.
3. Provide specific mandatory exclusion grounds and detailed financial requirements in the tender documentation.

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C
Tender Quality Score
55/ 100 · Fair

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