United Kingdom16 days leftOpen

Creative Agency

Tender Overview

LOCATION

United Kingdom, United Kingdom

VALUE

£1,470,000

DEADLINE

February 18, 2026 at 12:00

CATEGORY

Other

CPV CODE

79340000

REFERENCE

004919-2026

Project Timeline

Contact Information

View Original

Original Tender Description

Westminster City Council is seeking to appoint a Creative Agency to develop a distinctive and inclusive brand identity for 98 private sale units within Building 5 of Phase 2, Ebury Bridge Road, SW1 (“Ebury Phase 2”) and 72 private sale units at 291 Harrow Road (“Harrow Road”). The selected Creative Agency(ies) will be responsible for establishing and delivering the brand identity for both developments in collaboration with Westminster City Council (the “Council”), its appointed sub-consultants, sales agents, and associated suppliers. The procurement shall be conducted under an Open Procedure in accordance with the Procurement Act 2023 (the “Tender Process”). The procurement will comprise two Lots: Lot 1: Creative Agency for Ebury Phase 2; Lot 2: Creative Agency for 291 Harrow Road. The contract will span seven years, commencing on 31 January 2026 and concluding on 31 December 2032. Bidders can participate and can be awarded for both lots. Bidders need to be aware WCC will reserve the right to award both lots to one bidder or WCC can appoint different suppliers for these lots. Awarding of Lots: The bidder achieving the MAT for each Lot will be awarded a Contract. A single bidder can submit and win both Lots. Weighting Breakdown: Quality – 60% (of which 10% will be for Responsible Procurement), Commercial – 40%. Procurement Timelines (subject to change): Publish UK4 notice - 21st October 2025, Publish Tender - 21 October 2025, Tender submission return - 20th November 2025, Contract live date - 31/01/2026. Bidders interested in this opportunity should register their interest on our tendering portal.
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MANDATORY EXCLUSION GROUNDS

  • Bidders must comply with the Procurement Act 2023, which outlines mandatory exclusion grounds not explicitly detailed in the provided information.

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DOC
OCDS Record
OCDS Data004919-2026_ocds_record.json
Summary:
Westminster City Council is seeking creative agencies to develop distinctive brand identities for 98 private sale units at Ebury Phase 2 and 72 units at 291 Harrow Road, under a seven-year contract split into two lots.
DOC
OCDS Release Package
OCDS Data004919-2026_ocds_release.json
Summary:
Westminster City Council seeks creative agencies to develop distinctive brand identities for two separate private residential developments, with the contract spanning seven years across two potential lots.
PDF
Official PDF Version
General Information004919-2026_official.pdf
Summary:
Westminster City Council is seeking a Creative Agency for a 7-year contract, estimated at £1.225M, to develop distinct brand identities for 98 private sale units at Ebury Phase 2 and 72 units at Harrow Road, split into two lots.
HTM
Tender Notice
Notice004919-2026.html
Summary:
Download failed - no summary available

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56
Fair

Tender Quality Score

This tender outlines a clear objective for creative agency services across two lots but is severely hampered by critical data inconsistencies in key dates and values. The lack of detailed evaluation criteria and full document access further diminishes its quality and fairness.

Score Breakdown

Legal Compliance75/100

The tender states adherence to the Open Procedure and the Procurement Act 2023, with a correctly assigned CPV code. However, significant inconsistencies in critical dates (submission deadline, contract start, duration) and estimated value create substantial legal uncertainty and risk, impacting compliance with transparency and legal certainty principles.

Severe inconsistencies in submission deadline, contract start date, and contract duration.
Discrepancy in estimated value between basic information and document summary.
Clarity60/100

While the overall project objective and lot structure are clear, the tender suffers from major clarity issues due to conflicting timelines and values. Detailed evaluation criteria and specific performance conditions are largely absent, and AI-extracted requirements are too generic to provide sufficient guidance.

Conflicting submission deadlines, contract start dates, and contract durations.
Lack of detailed evaluation criteria beyond high-level weightings.
Completeness55/100

Basic information is present, but the tender is incomplete due to critical inconsistencies in key dates and values. The failure of one tender document to download and the absence of detailed technical requirements and specific evaluation criteria are significant deficiencies.

Critical inconsistencies in submission deadline, contract duration, and contract start date.
One tender document failed to download/summarize.
Fairness65/100

The tender discloses the estimated value and is divided into lots, promoting broader participation. However, the failure of a document to download, the lack of detailed evaluation criteria, and the severe timeline inconsistencies create an uneven and potentially unfair bidding environment. Ambiguity regarding electronic submission also impacts equal access.

Failure of one tender document to download, hindering full access.
Lack of detailed and objective evaluation criteria.
Practicality50/100

Practicality is hampered by the lack of a direct document URL and the contradiction regarding electronic submission (automated check indicates no e-submission, while description mentions a portal). Conflicting contract start and duration dates also make practical planning challenging for potential bidders.

No direct URL for tender documents provided.
Contradiction regarding electronic submission capabilities.
Data Consistency20/100

This category exhibits critical deficiencies. There are multiple, severe inconsistencies in key data fields, including the submission deadline, contract duration, contract start date, and estimated value. This indicates poor data management and poses significant risks to the procurement process.

Submission deadline (2026-02-18 vs 2025-11-20).
Contract duration (80 months vs 7 years).
Sustainability50/100

The tender includes a 10% weighting for 'Responsible Procurement,' which is a positive step towards incorporating broader considerations. However, specific criteria for green, social, or innovation aspects are not detailed, suggesting a moderate rather than strong explicit focus on sustainability.

Lack of detailed specific criteria for green procurement, social aspects, or innovation focus.

Strengths

Clear project objective and scope for creative agency services.
Procurement procedure (Open) and legal framework (Procurement Act 2023) are stated.
Tender is divided into two lots, allowing for broader participation.
Estimated value is disclosed, and CPV code is appropriate.
Evaluation weighting (Quality 60%, Commercial 40%) is provided, including 'Responsible Procurement'.

Concerns

Severe inconsistencies in critical dates (submission deadline, contract start, duration).
Lack of detailed evaluation criteria and specific performance conditions.
One tender document failed to download/summarize, hindering full access.
Ambiguity regarding electronic submission capabilities.
Limited explicit focus on detailed sustainability criteria beyond 'Responsible Procurement'.

Recommendations

1. Immediately issue a clarification or corrigendum to resolve all conflicting dates and values, ensuring legal certainty.
2. Publish comprehensive tender documents, including detailed technical requirements, specific evaluation criteria, and performance conditions.
3. Ensure all tender documents are accessible and clearly state the definitive method for electronic submission.

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C
Tender Quality Score
56/ 100 · Fair

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