United Kingdom104 days leftOpen

Marketing & Creative Services Framework

Tender Overview

ORGANIZATION

ASTER GROUP LIMITED

LOCATION

Gloucestershire, Wiltshire and Bristol/Bath area, United Kingdom

VALUE

£3,556,417

DEADLINE

May 17, 2026 at 23:00

CATEGORY

Other

CPV CODE

79300000

REFERENCE

001308-2026

Project Timeline

Contact Information

View Original

Original Tender Description

It is the intention of Aster Group (also known as ‘Aster Sales’) to establish a framework agreement with suitably qualified specialist external agencies to help us deliver our shared ownership sales & marketing strategy with support on creative development, digital marketing and marketing automation delivery services to meet needs that cannot be met in-house by its own provision, or where additional knowledge and expertise is required. The appointed agency(s) will lead on strategic creative direction and planning, campaign development, cross-platform asset creation, content optimisation and performance analysis. The requirement is split into four lots: • Lot 1 – Digital marketing support • Lot 2 – Creative support • Lot 3 – Artworking • Lot 4 - Development marketing automation delivery. Suppliers will be able to submit a response for either one or more lots.
⚠️

MANDATORY EXCLUSION GROUNDS

  • No specific mandatory exclusion grounds are detailed in the provided tender information.

ELIGIBILITY REQUIREMENTS

  • Be a suitably qualified specialist external agency.
  • Possess the necessary specialization to deliver creative development, digital marketing, and marketing automation services.
🔧

TECHNICAL CAPABILITY REQUIREMENTS

  • Demonstrate capability in creative development services.
  • Demonstrate capability in digital marketing services.
  • Demonstrate capability in marketing automation delivery services.
  • Possess knowledge and expertise in strategic creative direction and planning.
  • Possess knowledge and expertise in campaign development.
  • Possess knowledge and expertise in cross-platform asset creation.
  • Possess knowledge and expertise in content optimisation.
  • Possess knowledge and expertise in performance analysis.
  • (For Lot 1) Demonstrate capability in digital marketing support.
  • (For Lot 2) Demonstrate capability in creative support.
  • (For Lot 3) Demonstrate capability in artworking.
  • (For Lot 4) Demonstrate capability in development marketing automation delivery.
💰

FINANCIAL REQUIREMENTS

  • No specific financial requirements (e.g., minimum turnover, insurance levels) are detailed in the provided tender information.
📋

SUBMISSION REQUIREMENTS

  • Submit the response by the deadline: 2026-05-17 23:00:00.
  • Suppliers may submit a response for one or more of the four lots (Digital marketing support, Creative support, Artworking, Development marketing automation delivery).

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PDF
Official PDF Version
PDF001308-2026_official.pdf
Summary:
Aster Group seeks specialist external agencies through a four-lot framework agreement for creative development, digital marketing, and marketing automation services to support its shared ownership sales and marketing strategy.

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68
Good

Tender Quality Score

This tender outlines a framework agreement for marketing and creative services but suffers from a critical lack of detailed documentation and evaluation criteria, making a comprehensive assessment challenging and raising significant concerns about transparency and fairness.

Score Breakdown

Legal Compliance100/100

The absence of detailed tender documents, specific mandatory exclusion grounds, and evaluation criteria makes it impossible to assess full legal compliance. These are fundamental requirements for a compliant and transparent procurement process.

No specific mandatory exclusion grounds detailed.
Missing evaluation criteria.
Clarity40/100

While the description of services and lot structure is clear at a high level, the overall clarity for potential bidders is severely compromised by the absence of detailed specifications, scope of work, and terms in actual tender documents.

Lack of detailed specifications for services within each lot.
Absence of full tender documents to provide comprehensive clarity.
Completeness83/100

The provided information is highly incomplete. Key elements such as full tender documents, detailed scope of work, specific mandatory exclusion grounds, financial requirements, and evaluation criteria are entirely missing.

No tender documents attached.
Missing evaluation criteria.
Fairness60/100

The lack of detailed requirements, particularly the absence of evaluation criteria and full tender documents, creates a significant risk to fairness. Without clear, objective criteria, the procurement process could be perceived as arbitrary or biased. Generic requirements without further detail also pose a risk.

Missing evaluation criteria, crucial for fair assessment of bids.
Absence of full tender documents, hindering equal access to information for all potential bidders.
Practicality40/100

The framework structure with four lots is practical for sourcing diverse marketing services. However, the lack of detailed requirements and scope in the provided information makes it impractical for potential bidders to prepare comprehensive and competitive proposals.

Insufficient detail in requirements to allow bidders to accurately scope and price services.
Absence of full tender documents makes it impractical for bidders to understand the full scope and terms.
Data Consistency100/100

Based on the limited information provided, there are no apparent inconsistencies. However, the lack of comprehensive data makes a thorough consistency check impossible.

Sustainability25/100

The tender information does not include any specific sustainability (green procurement or social) criteria, which is a missed opportunity, especially for a framework agreement of this value and duration.

No green procurement criteria.
No social criteria.

Strengths

Clear title, reference number, and organization specified.
Description of services and lot structure is provided.
Estimated value and contract duration are disclosed.
Innovation focus is stated as a characteristic.
Allows submission for one or more lots, promoting flexibility for bidders.

Concerns

Critical absence of comprehensive tender documents.
Missing evaluation criteria, severely compromising transparency and fairness.
Lack of specific mandatory exclusion grounds and detailed financial requirements.
Generic and high-level eligibility and technical requirements, lacking sufficient detail for bidders.
Absence of sustainability (green or social) criteria.

Recommendations

1. Immediately publish all comprehensive tender documents, including detailed specifications, terms and conditions, and scope of work for each lot.
2. Clearly define and publish objective evaluation criteria, including weighting, for both selection and award stages.
3. Specify mandatory exclusion grounds and any minimum financial requirements (e.g., turnover, insurance) in line with legal frameworks.

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B
Tender Quality Score
68/ 100 · Good

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