Kala ja kalatoodete turunduskampaania Eestis

This compliance document only lists mandatory participation declarations (acceptance of all tender terms, no conflicts of interest, proper representative authority) and does not yet reveal the specific service requirements, qualification thresholds or award criteria for the €1.3 million fixed-price fish-marketing campaign.

Tartu Ülikool otsib 1,3 miljoni eurose fikseeritud eelarvega reklaamiagentuuri, kelle kohustuslikult esitatav pakkumus peab saama hankija poolt kvalitatiivselt hinnatud maksimumpunktid: 50/100 loovstrateegia originaalsuse ja sihtrühma kõnetavuse eest, 25/100 meediaplaani katvuse ja ajastuse eest, 25/100 eelarve efektiivsuse eest – ilma nõutava kogemuse või muude kvalifikatsioonide täpsustuseta dokumendis.

Tartu Ülikool otsib 1,3 miljoni eurose fikseeritud eelarvega reklaamiagentuuri, kes peab MANDATOORSELT läbi viima 18-kuulise kogu-Eesti kala- ja kalatoodete tarbimiskampaania (ideest allhankeni) – pakkumusi hinnatakse vaid kvalitatiivsete kriteeriumite alusel, mistõttu peab pakkujal olema tõendatud kogemus ulatuslike tarbijakampaaniate juhtimises ja EL-i fondirahastusega projektide elluviimises.

This document only sets out the general procedural rules for participating in the e-procurement (registering, asking questions, submitting the bid electronically, no variants allowed) and does not contain the mandatory technical requirements, qualification criteria or quality-only evaluation scheme – those are found in the separate “Pakkumuse esitamise ettepanek” and its annexes.

This 400-page Estonian Institute of Economic Research report (March 2024) compiles three interim studies on Estonian fish and fish-product consumption patterns, price trends and household expenditure, but contains no tender requirements, qualification criteria or bidding instructions.

This document is Civitta’s April-2025 market-research report on Estonian fish-product brand awareness, commissioned by the University of Tartu; it contains no tender requirements, qualification criteria or bidding instructions, so it serves only as background reading for the €1.3 million fixed-price marketing-campaign tender whose actual mandatory requirements are set out in the main procurement files.

Mandatory €1.3 million (fixed-price) campaign: Tartu Ülikool seeks one full-service advertising agency to design and deliver a nationwide 18-month marketing drive that will raise Estonia’s fish consumption from 17 kg to 20 kg per capita by 2035, with proven experience in large-scale food-promotion campaigns and ability to coordinate all creative, media and subcontracting activities being essential, while bids will be judged solely on qualitative criteria (price not scored).

This document is only a template power-of-attorney form (Lisa 2) that the bidder must complete and submit—no technical, financial or qualification requirements are given here.

This document is a mandatory template (Lisa 3) for joint-bid consortia in the €1.3 million “Fish & fish-product marketing campaign in Estonia” tender, requiring all members to appoint one lead bidder, sign a power-of-attorney that remains valid until full contract performance, and accept joint-and-several liability for the entire campaign execution.

Mandatory: deliver a full-service €1.3 m (fixed-price, EMFF-funded) Estonian fish-consumption campaign within 18 months, including creative concept, all sub-contracting and media execution; payment 30 % on approved materials / 70 % post-campaign, no price competition—tender is judged solely on qualitative criteria (see Annex 1), bidder must name any sub-contractor > €50 k and campaign should preferably run in H1-2026.

Tartu Ülikool otsib 1,3 miljoni eurose fikseeritud eelarvega (hindamine vaid kvalitatiivsete kriteeriumide alusel) reklaamiagentuuri, kelle elu-/asukoht on Eestis/EU/EMP/WTO riigis ja kes suudab 18 kuu jooksul terviklikult läbi viia kogu kala/kalatoodete tarbimise edendamise kampaania (sh ideelahendused ja kõik allhanked), mistõttu peab pakkujal olema tõestatud kogemus ulatuslike tarbijakampaaniate juhtimises ning tugev alltarnijate võrgustik.