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Services de publicité et de recrutement dans le secteur de l'éducation (NERARS)

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Date limite
33 jours restants
Avril 30, 2026
Détails du contrat
Catégorie
Autre
Référence
012604-2026
Valeur
£120,000,000
Lieu
United Kingdom, Royaume-Uni
Publié
Mars 20, 2026
Code CPV
Calendrier du projet

Publication de l'appel d'offres

Février 11, 2026

Date limite pour les questions

Avril 23, 2026

Date limite de soumission

Avril 30, 2026

Date de début du contrat

Mars 01, 2027

Budget
£120,000,000
Durée
36 mois
Lieu
United Kingdom
Type
Autre
61
Score de qualité/100
Bon

Description originale de l'appel d'offres

L'accord-cadre pour les services de publicité et de recrutement dans le secteur de l'éducation (NERARS) soutient le secteur public en matière de publicité et de recrutement dans le domaine de l'éducation, ainsi que de publicité pour le recrutement d'étudiants. L'accord-cadre actuel se compose de 2 lots, décrits ci-dessous ; Lot 1 – Publicité et recrutement dans le domaine de l'éducation Publicité et recrutement dans le domaine de l'éducation, couvrant tous les types de services publicitaires, y compris le recrutement de personnel, la création et la production de publicités, la composition et la rédaction, l'achat de médias, la direction artistique, la gestion de marque et, si nécessaire, des services créatifs complets pour de nouvelles campagnes publicitaires. Lot 2 – Marketing pour le recrutement d'étudiants Marketing publicitaire axé sur l'attraction d'étudiants britanniques et étrangers, axé sur l'achat de médias et le placement de publicités.

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Exigences et qualifications

5 exigences dans 5 catégories

Soumission (1)
Obligatoire (1)
Conformité (1)
Technique (1)
Financier (1)
SUBMISSION REQUIREMENTS1
--No specific submission requirements (e.g., document formats, content details) for bidders are provided in the analyzed market engagement notices or OCDS data. The submission deadline for the tender is 2026-04-30T00:00:00.
MANDATORY EXCLUSION GROUNDS1
--No specific mandatory exclusion grounds for bidders are provided in the analyzed market engagement notices or OCDS data.
ELIGIBILITY REQUIREMENTS1
--No specific eligibility requirements for bidders are provided in the analyzed market engagement notices or OCDS data.
TECHNICAL CAPABILITY REQUIREMENTS1
--No specific technical capability requirements for bidders are provided in the analyzed market engagement notices or OCDS data. The scope of services includes education recruitment advertising and resourcing (staff recruitment, ad creation, media buying, brand management, creative services) and student recruitment marketing (media buying, ad placement).
FINANCIAL REQUIREMENTS1
--No specific financial requirements for bidders are provided in the analyzed market engagement notices or OCDS data. The estimated contract value is 120,000,000 EUR.

Aperçu des exigences

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Documents

4 documents disponibles avec des résumés IA

Planning NoticeHTM
012604-2026.html

Southern Universities Management Services (SUMS) is planning a framework agreement for education recruitment advertising and resourcing services, including staff recruitment and student marketing, with an estimated value of £120,000,000.

OCDS RecordDOC
012604-2026_ocds_record.json

This OCDS record provides structured data about a framework agreement for education recruitment advertising and student marketing services, detailing the contracting authority, contact information, and the scope across two lots.

OCDS Release PackageDOC
012604-2026_ocds_release.json

This OCDS Release Package contains structured data detailing the Southern Universities Management Services (SUMS) framework agreement for education recruitment and student advertising services, covering two lots for advertising and resourcing.

Official PDF VersionPDF
012604-2026_official.pdf

This preliminary market engagement notice from Southern Universities Management Services outlines a £120M framework agreement for education recruitment advertising and resourcing, and student recruitment marketing, covering services from ad creation to media buying.

Aperçu des documents

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61
Bon

Score de qualité de l'appel d'offres

This tender, currently in a 'planning' status, provides a clear description of the services required and basic administrative details, but critically lacks specific bidder requirements, evaluation criteria, and an identified procedure type, which significantly impacts its clarity and completeness for potential suppliers.

Répartition du score

Conformité légale75/100

The CPV code is correctly assigned, and there are no reported disputes. However, the procedure type is not defined, which is a fundamental legal requirement for a formal tender. Given its 'planning' status, this is less of a breach but indicates a significant gap for future stages.

Procedure type is undefined
Clarté55/100

While the description of the services and lots is clear and unambiguous, the complete absence of specific mandatory exclusion grounds, eligibility, technical, financial, and submission requirements, as well as evaluation criteria, severely impacts the clarity for potential bidders.

No specific bidder requirements provided
No evaluation criteria specified
Exhaustivité60/100

Basic information such as title, reference, organization, estimated value, duration, and contract start date are present. However, the tender is significantly incomplete due to the total absence of detailed bidder requirements and evaluation criteria.

Missing detailed bidder requirements (eligibility, technical, financial, submission)
Missing evaluation criteria
Équité65/100

The estimated value is disclosed, and documents are accessible. However, the complete lack of evaluation criteria compromises transparency and fairness. The absence of an e-submission option also presents a barrier to equal access.

No evaluation criteria specified
No e-submission option
Aspect pratique60/100

The contract start date and duration are clearly specified. However, the absence of electronic submission support is a significant practical drawback in modern procurement, potentially increasing administrative burden for bidders.

No electronic submission supported
Cohérence des données65/100

Dates are logical and consistent, and there are no reported suspensions or disputes. However, key fields like 'Type' and 'Procedure' are unpopulated, and there's a contradiction regarding 'Value Classified' versus the disclosed estimated value.

Missing procedure type information
Contradiction in 'Value Classified' field
Durabilité20/100

The tender explicitly lacks any mention of green procurement, social aspects, or innovation focus. This indicates a complete absence of sustainability considerations in the procurement process.

No green procurement criteria
No social criteria

Points forts

Clear description of services and lots
Estimated value, duration, and contract start date provided
CPV code correctly assigned
Documents are available for review
No indication of tailored requirements (due to absence of requirements)

Préoccupations

Complete absence of bidder requirements (eligibility, technical, financial, submission)
No evaluation criteria specified, impacting transparency and fairness
Procurement procedure type is undefined
Lack of electronic submission option
Absence of any sustainability (green, social, innovation) considerations

Recommandations

1. Clearly define the procurement procedure type and provide all mandatory bidder requirements (eligibility, technical, financial, submission) in subsequent tender documents.
2. Develop and publish clear, objective, and transparent evaluation criteria to ensure fairness and allow bidders to prepare effectively.
3. Implement an electronic submission system to enhance practicality, efficiency, and equal access for all potential suppliers.

Aperçu de la notation IA

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Répartition détaillée des sous-scores
Aperçu des forces et des préoccupations
Recommandations stratégiques

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