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Udbud

Reklamekampagneservices

Åben
Frist
2 dage tilbage
April 06, 2026
Kontrakt detaljer
Kategori
Open Procedure
Reference
6785464
Værdi
€190,083
Lokation
Vilnius County, Litauen
Udgivet
Marts 27, 2026
CPV-kode
Projekttidslinje

Udbud offentliggjort

Marts 04, 2026

Frist for spørgsmål

Marts 30, 2026

Frist for tilbud

April 06, 2026

Åbning af udbud

April 06, 2026

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Budget
€190,083
Varighed
18 måneder
Lokation
Vilnius County
Type
Open Procedure
75
Kvalitetsscore/100
God
Markedsbenchmark
Gns. Vindende Pris
€694,267
Gns. Tilbud
2.6
Konkurrence
Lav
SMV Vindere
89%
942 udbud analyseret

Original udbudsbeskrivelse

Udvikling af marketingstrategi og forberedelse og implementering af kreative kampagner med medieplaner
Grønt Indkøb

Kør risikoanalyse

Identificer potentielle risici, uoverensstemmelser og advarselstegn på tværs af alle udbudsdokumenter. Få en detaljeret risikorapport med alvorlighedsgrader og anbefalinger til afhjælpning.

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Vinderstrategi

AI-drevet analyse af dette udbuds krav, muligheder og udfordringer. Få strategiske indsigter for at maksimere din vinderchance.

65%
Estimeret vinderchanceModerat match

This tender for marketing campaign services by the National Blood Centre presents a moderate competition opportunity. A winning strategy will focus on demonstrating deep understanding of public sector procurement, robust creative and strategic capabilities, and a commitment to green procurement principles. Leveraging past success in similar public sector campaigns and highlighting cost-effectiveness will be crucial.

Nøglebudskaber til at vinde

Strategic Excellence & Creative Impact: Delivering data-driven marketing strategies and compelling creative campaigns that achieve measurable results for the National Blood Centre.

Sustainable & Responsible Procurement: Demonstrating a clear commitment to green procurement principles throughout campaign execution.

Proven Public Sector Partnership: Leveraging extensive experience in successfully delivering complex marketing services to public institutions.

Nøglemuligheder
Lack of specified evaluation criteria presents an opportunity to define success through a strong proposal.
Green Procurement requirement allows for differentiation through sustainable practices.
The estimated value and duration suggest a need for a comprehensive and well-managed campaign.
Open procurement type means broad competition, but also a chance to stand out with a superior proposal.
Nøgleudfordringer
Absence of specified evaluation criteria makes it difficult to tailor the bid precisely.

Proactively define and articulate how the proposed solution will meet and exceed the likely implicit evaluation criteria (e.g., effectiveness, value for money, innovation, sustainability). Focus on demonstrating clear ROI and alignment with the National Blood Centre's mission.

High competition due to open procurement type and lack of explicit technical/financial requirements.

Focus on a strong narrative that links strategic thinking, creative execution, and measurable outcomes. Emphasize past successes with similar public bodies and highlight cost-efficiency without compromising quality.

Ensuring full compliance with ESPD requirements.

Thoroughly review and complete all sections of the ESPD, seeking legal/procurement advice if necessary to avoid exclusion. Double-check all uploaded documentation for accuracy and completeness.

Ideel tilbudsgiverprofil
An experienced marketing and advertising agency with a proven track record in developing and executing integrated marketing campaigns for public sector organizations. The ideal bidder will possess strong strategic planning, creative development, media buying, and campaign execution capabilities, with a demonstrated understanding of green procurement requirements and a commitment to sustainability.
Nøglekrav
Marketing strategy development
Creative campaign development
Media plan development and execution
Green Procurement adherence
ESPD completion
Nøgledifferentiatorer
Demonstrated understanding of the National Blood Centre's mission and target audience, translating this into a highly relevant and impactful campaign strategy.
Innovative approaches to creative development and media planning that align with green procurement principles.
A clear, quantifiable methodology for measuring campaign success and demonstrating ROI.
Proven experience in delivering successful campaigns for public sector entities, evidenced by case studies and testimonials.
Muligheder for social værdi
Commit to using sustainable media channels and production methods, such as digital-first campaigns, recycled materials for any physical collateral, and carbon-neutral event planning if applicable. Quantify the expected reduction in carbon footprint.
Fokusområder for tilbud
Strategic Approach

Detail a robust, data-driven marketing strategy that clearly articulates objectives, target audiences, key messaging, and KPIs aligned with the National Blood Centre's goals. Emphasize how the strategy will drive engagement and achieve desired outcomes.

Creative Execution

Showcase a portfolio of creative work that demonstrates originality, impact, and adaptability across various media. Provide examples of how creative concepts can be tailored to resonate with diverse demographics and promote public health initiatives.

Media Planning & Execution

Present a comprehensive media plan that optimizes reach and engagement within budget. Highlight expertise in selecting cost-effective and impactful media channels, with a specific focus on sustainable media options.

Green Procurement Integration

Clearly outline how green procurement principles will be integrated into all aspects of the campaign, from concept development to media buying and production. Provide concrete examples and measurable commitments.

ESPD Compliance

Ensure meticulous completion of the ESPD, providing all requested documentation and information accurately and without omission. This is a non-negotiable requirement for eligibility.

Anbefalinger6
Develop a Comprehensive Marketing Strategy
KritiskHøj indsats

Outline a detailed, data-driven marketing strategy that addresses the National Blood Centre's objectives, target audiences, and key performance indicators. This strategy should be innovative, measurable, and aligned with public health goals.

Demonstrates strategic capability and understanding of the client's needs, forming the foundation of the bid.
Proactively Define Evaluation Criteria
KritiskMedium indsats

Since evaluation criteria are not specified, proactively articulate the key success factors and how your bid will excel against them. Focus on effectiveness, value for money, strategic alignment, and sustainability.

Guides the bid development and ensures all aspects are aligned with likely procurement priorities, maximizing scoring potential.
Highlight Green Procurement Expertise
HøjMedium indsats

Detail specific initiatives and methodologies for implementing green procurement throughout the campaign. Quantify the environmental benefits where possible (e.g., reduced carbon emissions, waste reduction).

Addresses a key tender requirement and provides a strong differentiator, appealing to the contracting authority's sustainability objectives.
Ensure Meticulous ESPD Completion
KritiskHøj indsats

Thoroughly review and complete all sections of the European Single Procurement Document (ESPD) with accurate and complete information. Seek expert advice if needed to avoid any grounds for exclusion.

Essential for bid eligibility; failure to comply will result in disqualification.
Integrate Social Impact Messaging
MediumLav indsats

While social aspects are not explicitly listed, consider how campaign messaging can subtly reinforce the social value of blood donation and the National Blood Centre's role in the community. This can be woven into creative concepts.

Adds depth to the proposal and demonstrates a holistic understanding of the client's mission.
Address Potential Competition
MediumMedium indsats

Acknowledge the open procurement type and potential for strong competition. Emphasize your agency's unique selling propositions, proven track record, and commitment to delivering exceptional value.

Shows awareness of the market and strengthens the bid's competitive positioning.
Konkurrencemæssig positionering
Position your agency as a strategic partner, not just a service provider, by demonstrating a deep understanding of the National Blood Centre's mission and challenges. Emphasize how your proposed strategy will directly contribute to their organizational goals.
Leverage past successes in public sector tenders and campaigns, providing concrete examples and quantifiable results. This builds trust and credibility.
Highlight your agency's commitment to innovation within the constraints of public procurement, particularly in how creative and media strategies can be executed sustainably and effectively.

Konkurrenter

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Krav og kvalifikationer

AI udtrækker og organiserer alle krav fra udbudsdokumenter — obligatoriske kvalifikationer, tekniske specifikationer, finansielle betingelser og indsendelsesregler — tydeligt kategoriseret, så du ved præcis, hvad der kræves for at byde.

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Dokumenter

8 dokumenter tilgængelige med AI-resuméer

Bendrosios pirkimo s╨lygos.docxDOC
Bendrosios pirkimo s╨lygos.docx -- 81.3 KB

No content extracted

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Pirkimo s╨lyg╓ 10 priedas. Sutarties projektas.docxDOC
Pirkimo s╨lyg╓ 10 priedas. Sutarties projekta... -- 152.8 KB

No content extracted

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Specialiosios pirkimo s╨lygos.docxDOC
Specialiosios pirkimo s╨lygos.docx -- 159.6 KB

No content extracted

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espd-request.pdfPDF
espd-request.pdf -- 83.9 KB

No content extracted

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NoticePDF
Notice_6785464.pdf

This document contains a tender notice for advertising campaign services, including marketing strategy development, creative campaign preparation, and media planning, to be implemented in Lithuania.

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README.txtTXT
README.txt -- 835 B

This document contains ESPD request files in XML and PDF formats, likely related to a tender for marketing strategy and campaign execution.

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Tender Structure XML - Cycle 1XML
c4t_6785464_1.xml

This document contains the structure for a complete tender submission, including a mandatory file upload for the overall tender.

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espd-request.xmlXML
espd-request.xml -- 102.8 KB

This document contains a request for the European Single Procurement Document (ESPD) in relation to a tender for marketing strategy development and creative campaign execution.

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Forhåndsvisning af Dokumenter

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75
God

Udbudskvalitetsscore

This tender for advertising campaign services is generally well-structured, with clear basic information and a reasonable estimated value. However, it lacks specific details on evaluation criteria and technical requirements, impacting clarity and completeness.

Scoreopdeling

Overholdelse af lovgivning75/100

The tender adheres to open procedure rules (2014/24/ES) and uses a proper CPV code. Deadlines appear reasonable for an open procedure. No disputes are noted. The legal form of the organization is specified.

Klarhed80/100

The description of services is clear, outlining marketing strategy, creative campaigns, and media planning. However, the absence of specified evaluation criteria and detailed technical capability requirements reduces overall clarity.

Missing evaluation criteria
Fuldstændighed70/100

Most basic information is present, including value, duration, and deadlines. However, the AI-extracted requirements section is notably empty, and specific technical or eligibility criteria are not detailed, leaving gaps in completeness.

AI-extracted requirements section is empty
Lack of detailed technical capability requirements
Retfærdighed85/100

The tender is conducted via e-procurement, promoting transparency. The value is disclosed, and criteria are objective in principle, though specific evaluation criteria are missing. No requirements appear tailored to specific companies.

Praktisk anvendelighed65/100

The tender is active and uses e-procurement. However, the AI-extracted requirements do not explicitly confirm e-submission functionality, and financing information is not detailed. The contract start date is not specified.

No explicit confirmation of e-submission functionality
Financing information not detailed
Datakonsistens90/100

Key fields like title, reference, organization, value, and deadlines are populated. The tender status is active, and no disputes are recorded, indicating good data consistency.

Bæredygtighed50/100

There is no explicit mention of green procurement, social aspects, or innovation within the tender details. It is not indicated as EU funded.

No green procurement criteria
No social criteria

Styrker

Clear description of services
Proper CPV code and legal framework adherence
E-procurement utilized
Value and duration specified

Bekymringer

Missing evaluation criteria
Lack of detailed eligibility and technical requirements
Absence of sustainability considerations

Anbefalinger

1. Specify detailed evaluation criteria to enhance clarity and fairness.
2. Include specific eligibility and technical capability requirements.
3. Incorporate sustainability aspects (green, social, innovation) if applicable.

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