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Udbud

Rammeaftale for marketing- og kreative tjenester.

Åben
Frist
43 dage tilbage
Maj 17, 2026
Kontrakt detaljer
Kategori
Restricted Procedure
Reference
001308-2026
Værdi
£3,556,417
Lokation
Gloucestershire, Wiltshire and Bristol/Bath area, Storbritannien
Udgivet
Marts 28, 2026
Organisation
CPV-kode
Projekttidslinje

Udbud offentliggjort

Januar 08, 2026

Frist for spørgsmål

Maj 10, 2026

Frist for tilbud

Maj 17, 2026

Kontraktens startdato

Maj 17, 2026

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Budget
£3,556,417
Varighed
48 måneder
Lokation
Gloucestershire, Wiltshire and Bristol/Bath area
Type
Restricted Procedure
68
Kvalitetsscore/100
God

Original udbudsbeskrivelse

Aster Group (også kendt som 'Aster Sales') har til hensigt at etablere en rammeaftale med passende kvalificerede specialiserede eksterne bureauer for at hjælpe os med at levere vores fælles ejerskab salgs- og marketingstrategi med støtte til kreativ udvikling, digital marketing og marketing automation leveringstjenester for at imødekomme behov, der ikke kan opfyldes internt af egne midler, eller hvor yderligere viden og ekspertise er påkrævet. Det/de udpegede bureau(er) vil lede den strategiske kreative retning og planlægning, kampagneudvikling, oprettelse af cross-platform aktiver, indholdsoptimering og performanceanalyse. Kravet er opdelt i fire partier: • Parti 1 – Digital marketing support • Parti 2 – Kreativ support • Parti 3 – Grafisk arbejde • Parti 4 - Levering af marketing automation Leverandører vil kunne indsende et svar på et eller flere partier.

Risikoanalyse

Risikoanalyse er endnu ikke tilgængelig for dette lands udbud. Understøttede lande i øjeblikket: Estland, Polen, Litauen og Letland.

Vinderstrategi

Få en AI-drevet vinderstrategi skræddersyet til dette udbud. Inkluderer sandsynlighedsscore for at vinde, vigtige muligheder og udfordringer, anbefalede fokusområder for tilbuddet, indsigt i konkurrencepositionering og handlingsrettede anbefalinger for at maksimere dine chancer.

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Konkurrenter

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Krav og kvalifikationer

18 krav på tværs af 5 kategorier

Indsendelse (2)
Obligatorisk (1)
Overholdelse (2)
Teknisk (12)
Finansiel (1)
SUBMISSION REQUIREMENTS2
--Submit the response by the deadline: 2026-05-17 23:00:00.
--Suppliers may submit a response for one or more of the four lots (Digital marketing support, Creative support, Artworking, Development marketing automation delivery).
MANDATORY EXCLUSION GROUNDS1
--No specific mandatory exclusion grounds are detailed in the provided tender information.
ELIGIBILITY REQUIREMENTS2
--Be a suitably qualified specialist external agency.
--Possess the necessary specialization to deliver creative development, digital marketing, and marketing automation services.
TECHNICAL CAPABILITY REQUIREMENTS12
--Demonstrate capability in creative development services.
--Demonstrate capability in digital marketing services.
--Demonstrate capability in marketing automation delivery services.
FINANCIAL REQUIREMENTS1
--No specific financial requirements (e.g., minimum turnover, insurance levels) are detailed in the provided tender information.

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Dokumenter

1 dokumenter tilgængelige med AI-resuméer

Official PDF VersionPDF
001308-2026_official.pdf

Aster Group seeks specialist external agencies through a four-lot framework agreement for creative development, digital marketing, and marketing automation services to support its shared ownership sales and marketing strategy.

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68
God

Udbudskvalitetsscore

This tender outlines a framework agreement for marketing and creative services but suffers from a critical lack of detailed documentation and evaluation criteria, making a comprehensive assessment challenging and raising significant concerns about transparency and fairness.

Scoreopdeling

Overholdelse af lovgivning100/100

The absence of detailed tender documents, specific mandatory exclusion grounds, and evaluation criteria makes it impossible to assess full legal compliance. These are fundamental requirements for a compliant and transparent procurement process.

No specific mandatory exclusion grounds detailed.
Missing evaluation criteria.
Klarhed40/100

While the description of services and lot structure is clear at a high level, the overall clarity for potential bidders is severely compromised by the absence of detailed specifications, scope of work, and terms in actual tender documents.

Lack of detailed specifications for services within each lot.
Absence of full tender documents to provide comprehensive clarity.
Fuldstændighed83/100

The provided information is highly incomplete. Key elements such as full tender documents, detailed scope of work, specific mandatory exclusion grounds, financial requirements, and evaluation criteria are entirely missing.

No tender documents attached.
Missing evaluation criteria.
Retfærdighed60/100

The lack of detailed requirements, particularly the absence of evaluation criteria and full tender documents, creates a significant risk to fairness. Without clear, objective criteria, the procurement process could be perceived as arbitrary or biased. Generic requirements without further detail also pose a risk.

Missing evaluation criteria, crucial for fair assessment of bids.
Absence of full tender documents, hindering equal access to information for all potential bidders.
Praktisk anvendelighed40/100

The framework structure with four lots is practical for sourcing diverse marketing services. However, the lack of detailed requirements and scope in the provided information makes it impractical for potential bidders to prepare comprehensive and competitive proposals.

Insufficient detail in requirements to allow bidders to accurately scope and price services.
Absence of full tender documents makes it impractical for bidders to understand the full scope and terms.
Datakonsistens100/100

Based on the limited information provided, there are no apparent inconsistencies. However, the lack of comprehensive data makes a thorough consistency check impossible.

Bæredygtighed25/100

The tender information does not include any specific sustainability (green procurement or social) criteria, which is a missed opportunity, especially for a framework agreement of this value and duration.

No green procurement criteria.
No social criteria.

Styrker

Clear title, reference number, and organization specified.
Description of services and lot structure is provided.
Estimated value and contract duration are disclosed.
Innovation focus is stated as a characteristic.
Allows submission for one or more lots, promoting flexibility for bidders.

Bekymringer

Critical absence of comprehensive tender documents.
Missing evaluation criteria, severely compromising transparency and fairness.
Lack of specific mandatory exclusion grounds and detailed financial requirements.
Generic and high-level eligibility and technical requirements, lacking sufficient detail for bidders.
Absence of sustainability (green or social) criteria.

Anbefalinger

1. Immediately publish all comprehensive tender documents, including detailed specifications, terms and conditions, and scope of work for each lot.
2. Clearly define and publish objective evaluation criteria, including weighting, for both selection and award stages.
3. Specify mandatory exclusion grounds and any minimum financial requirements (e.g., turnover, insurance) in line with legal frameworks.

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