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Tenderi

Usluge kreativne agencije

Otvoreno
Rok
ostalo 15 dana
April 20, 2026
Detalji ugovora
Kategorija
Usluge
Referenca
286202
Vrednost
€150,000
Lokacija
Estonia, Estonija
Objavljeno
Mart 24, 2026
CPV šifra
Kriterijumi za ocenu
Trial task – "Safe sky depends on our work" creative solution40%
Total cost of the bid30%
Trial task – "Safe sky depends on our work" communication strategy30%
Vremenski okvir projekta

Objavljen tender

Mart 24, 2026

Rok za pitanja

April 13, 2026

Rok za podnošenje ponuda

April 20, 2026

Otvaranje ponuda

April 20, 2026

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Budžet
€150,000
Trajanje
36 meseci
Lokacija
Estonia
Tip
Usluge
75
Rezultat kvaliteta/100
Dobro
Uporedna analiza tržišta
Prosečna pobednička cena
€100,264
Prosečan broj ponuda
2.6
Konkurencija
Niska
Pobednici iz redova MSP
87%
624 analiziranih tendera

Originalni opis tendera

Cilj nabavke je pronalaženje pružaoca usluga i zaključivanje okvirnog sporazuma sa jednim pružaocem, koji će biti odgovoran za pružanje usluga kreativne agencije Estonian Air Navigation Services u trajanju od 36 meseci.
Elektronsko podnošenje

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Strategija za pobedu

AI analiza zahteva, prilika i izazova ovog tendera. Dobijte strateške uvide za povećanje verovatnoće pobede.

70%
Procenjena verovatnoća pobedeUmereno podudaranje

This tender for creative agency services requires a strong focus on delivering a compelling creative solution and a well-justified communication strategy, weighted at 70% of the evaluation. While cost is a factor (30%), exceptional quality in the trial tasks will be the primary differentiator. Bidders must demonstrate a highly experienced team and a clear understanding of Lennuliiklusteeninduse AS's communication needs.

Ključne poruke za pobedu

Delivering a creative solution that resonates deeply with target audiences and achieves Lennuliiklusteeninduse AS's communication goals.

Developing a strategic, data-driven communication plan that maximizes message reach and impact.

Leveraging a highly experienced and specialized team to ensure professional and effective service delivery.

Ključne prilike
Dominating the trial tasks (70% weighting) through exceptional creativity and strategic thinking.
Showcasing recent and relevant experience, particularly for the Creative Director role.
Leveraging a lean and efficient operational model to offer a competitive price while maintaining quality.
Ključni izazovi
High competition for a relatively small contract value, potentially attracting agencies with lower cost structures.

Focus on demonstrating superior quality and strategic value in the trial tasks to justify a slightly higher price if necessary, while ensuring the cost remains competitive within the 30% weighting.

Ensuring all personnel CVs meet the specific requirements, especially the post-2022 experience for the Creative Director.

Thoroughly review all CVs against the tender requirements before submission. Prepare backup CVs for key roles if possible.

The subjective nature of evaluating creative solutions and communication strategies.

Clearly articulate the rationale behind all creative and strategic decisions in the proposal, linking them directly to the stated goals and target audiences of Lennuliiklusteeninduse AS.

Profil idealnog ponuđača
A creative agency with a proven track record in developing and executing impactful advertising and information campaigns. They possess a highly skilled and experienced team, particularly in strategy, creative concept development, copywriting, and digital marketing. They can demonstrate recent, relevant project experience and are adept at crafting persuasive proposals that directly address the tender's evaluation criteria, especially the trial tasks.
Ključni zahtevi
High-quality creative solution for the trial task 'Safe sky depends on our work'
Well-defined and justified communication strategy for the trial task
Experienced and qualified key personnel with relevant recent experience (post-01.01.2022 for Creative Director)
Competitive and accurate cost submission using the provided form
Adherence to all submission instructions and document requirements
Ključni diskriminatori
A truly innovative and impactful creative concept for the trial task that goes beyond the obvious.
A communication strategy that demonstrates a deep understanding of Lennuliiklusteeninduse AS's operational context and target audience, with clear, measurable objectives.
A highly cohesive and experienced core team, with CVs that clearly highlight their direct contributions to successful, similar campaigns.
A clear and compelling narrative throughout the bid that demonstrates a genuine understanding of the client's mission and challenges.
Prilike za društvenu vrednost
While not explicitly required, consider subtly highlighting any existing company initiatives related to employee well-being, professional development, or community engagement within the company profile or team descriptions, framing it as a commitment to a responsible and sustainable business practice.
Fokusne oblasti ponude
Trial task – 'Safe sky depends on our work' creative solution40.0%

Develop a concept that is not only visually appealing but also deeply communicative, directly addressing the 'safe sky' theme with a clear, memorable, and impactful message. Ensure it aligns perfectly with the target audience and objectives described in the tender. Focus on originality and emotional resonance.

Total cost of the bid30.0%

Carefully populate the 'maksumusvorm.xlsx' with accurate and competitive pricing. Avoid overpricing, but also ensure the pricing reflects the quality and expertise being offered. Conduct thorough cost analysis to ensure profitability while remaining attractive.

Trial task – 'Safe sky depends on our work' communication strategy30.0%

Propose a multi-channel strategy that is logical, justified, and demonstrably effective in reaching the intended audience. Clearly explain the rationale for channel selection and how each channel contributes to the overall communication objectives. Include measurable KPIs where appropriate.

Preporuke5
Excel in Trial Tasks: Creative Solution & Communication Strategy
KritičnoVeliki napor

Allocate significant resources to developing a highly innovative and strategically sound creative solution and communication strategy for the trial task. This is the largest component of the evaluation (70%). Ensure the creative is impactful and the strategy is well-justified and measurable.

Directly maximizes score in the most heavily weighted evaluation criteria.
Rigorous CV Compliance and Recent Experience
KritičnoSrednji napor

Meticulously review and prepare CVs for all key personnel, paying special attention to the requirement for Creative Director's work experience and reference projects from 01.01.2022 onwards. Ensure all CVs are in the provided format and highlight relevant experience.

Prevents disqualification and ensures eligibility for evaluation.
Strategic Costing for 30% Weighting
VisokoSrednji napor

Develop a cost proposal that is competitive for the 30% weighting but also reflects the value and quality of the proposed services. Use the provided 'maksumusvorm.xlsx' accurately and ensure consistency with the evaluation criteria.

Secures maximum points for cost while remaining profitable.
Demonstrate Deep Understanding of Client's Mission
VisokoSrednji napor

In the trial tasks and overall proposal, clearly articulate how the proposed creative and strategy directly support Lennuliiklusteeninduse AS's mission of ensuring safe air traffic. Show empathy and understanding of their operational context.

Builds trust and demonstrates alignment, leading to higher qualitative scores.
Thorough Document Review and Compliance Check
SrednjeSrednji napor

Conduct a comprehensive review of all tender documents ('Pakkumuse esitamise ettepanek.docx', 'vastavustingimused.pdf', etc.) to ensure full compliance with all submission requirements, including those for joint bidders, trade secrets, and equivalence.

Prevents technical non-compliance and disqualification.
Konkurentsko pozicioniranje
Position the bid as offering the most impactful and strategically aligned creative solution and communication plan, emphasizing the team's proven ability to deliver tangible results for clients in similar sectors or with similar communication challenges.
Highlight the depth of experience and specific expertise of the core team, particularly the Creative Director, showcasing recent successes that directly address the tender's requirements.

Konkurenti

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Zahtevi i kvalifikacije

25 zahteva u 5 kategorija

Predaja (7)
Obavezno (1)
Usklađenost (5)
Tehnički (10)
Finansijski (2)
SUBMISSION REQUIREMENTS7
--Bids must be submitted by the deadline: 2026-04-20 08:00:00.
--Bids will be evaluated based on total cost (30%) and the quality of two trial tasks (creative solution 40%, communication strategy 30%).
--Bids must comply with the conditions for joint bidders, trade secrets, submission, cost, and equivalence as detailed in "vastavustingimused.pdf".
MANDATORY EXCLUSION GROUNDS1
--No specific exclusion grounds mentioned in the provided documents.
ELIGIBILITY REQUIREMENTS5
--Bidders must be capable of fulfilling the contract.
--Bidders must adhere to the conditions outlined in the "vastavustingimused.pdf" document, including those for joint bidders.
--Bidders must provide CVs for key personnel (Project Manager, Marketing Strategist, Creative Director, Copywriter, Designer, Digital Marketing Specialist, Social Media Specialist).
TECHNICAL CAPABILITY REQUIREMENTS10
--Ability to provide creative agency services, including strategy development, creation, design, and execution of information and advertising materials.
--Capability to develop marketing strategies, creative solutions, and digital marketing services.
--Demonstrated professionalism and capability to perform the services as per the framework agreement.
FINANCIAL REQUIREMENTS2
--Maximum framework agreement value is 150,000.00 EUR plus VAT.
--Bidders must submit a cost form ("maksumusvorm.xlsx"), filling in all grey-marked fields without significant changes.

Pregled zahteva

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Dokumenti

15 dokumenata dostupno sa AI sažecima

VastavustingimusedPDF
286202_vastavustingimused.pdf -- 10.0 KB

This document outlines conditions for joint bidder power of attorney, trade secrets, bid submission, cost, and equivalence, which are necessary for tender application.

Pakkuja esitab maksumusevormiXLS
286202 maksumusvorm.xlsx -- 25.7 KB

Bidders must submit a cost form, completing all fields marked in gray without making significant changes.

Pakkuja esitab digiturunduse spetsialisti CVDOC
Digiturunduse spetsialisti CV vorm.docx -- 50.4 KB

The bidder must submit the CV of the digital marketing specialist, confirming their consent and work experience for verifying compliance with tender conditions.

Pakkuja esitab disaineri CVDOC
Disaineri CV vorm.docx -- 50.3 KB

The bidder must submit a designer's CV including work experience details and confirmation of participation in the tender.

Pakkuja esitab loovjuhti CVDOC
Loovjuhi CV vorm.docx -- 51.5 KB

Bidders must submit the creative director's CV, including their work experience and reference projects from 01.01.2022, to prove compliance with requirements.

Pakkuja esitab loovkirjutaja CVDOC
Loovkirjutaja CV vorm.docx -- 50.4 KB

The contracting authority requires the completion of a creative writer's CV form, detailing work experience and confirmation of participation in the tender.

Pakkuja esitab projektijuht CVDOC
Projektijuhi CV vorm.docx -- 51.9 KB

The contracting authority requires the submission of a Project Manager's CV detailing work experience and reference projects in managing notification campaigns.

Pakkuja esitab sotsiaalmeedia spetsialisti CVDOC
Sotsiaalmeedia spetsialisti CV vorm.docx -- 50.3 KB

The contracting authority requires the submission of a social media specialist's CV form detailing work experience and the fulfillment of required tasks.

Pakkuja esitab turundusstrateegi CVDOC
Turundusstrateegi CV vorm.docx -- 51.6 KB

Bidders must submit a marketing strategist's CV detailing work experience and reference projects to demonstrate compliance with tender requirements.

Hindamiskriteeriumid ja hinnatavad näitajadPDF
286202_hindamiskriteeriumid.pdf -- 5.2 KB

The contracting authority evaluates bids based on their total cost (30%) and the quality of two trial tasks (creative solution 40%, communication strategy 30%).

Hankepass täiendatavate selgitustegaPDF
286202_hankepass_taiendavate_selgitustega.pdf -- 33.6 KB

The procurement pass is an initial self-declaration by the economic operator, containing the contracting authority's conditions and expected response formats, but is not intended for completion.

286202 Hindamismetoodika kirjeldusDOC
286202 hindamismetoodika kirjeldus.docx -- 54.7 KB

This document outlines the tender evaluation methodology and criteria, including a scoring system for total bid cost and trial work, to determine the winning bidder.

286202 lepingu projektDOC
286202 lepingu projekt.docx -- 49.6 KB

This contract is a framework agreement for creative agency services, encompassing marketing strategies, creative solutions, and digital marketing, with the contractor confirming their professionalism and capability upon signing.

Pakkumuse esitamise ettepanekDOC
286202 Pakkumuse esitamise ettepanek.docx -- 651.2 KB

This document is a proposal for submitting a bid for creative agency services, including instructions for bid submission.

Tehniline kirjeldusDOC
286202 tehniline kirjeldus.docx -- 60.4 KB

The contracting authority seeks creative agency services for the creation, design, and execution of information and advertising materials, including strategy development and a trial task.

Pregled dokumenata

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75
Dobro

Rezultat kvaliteta tendera

This tender for creative agency services is generally well-structured, with clear evaluation criteria and a reasonable timeline. However, it lacks explicit sustainability considerations and some practical aspects of e-submission could be improved.

Pregled rezultata

Zakonska usklađenost75/100

The tender appears to comply with general legal requirements, including a clear procedure, proper CPV code, and no reported disputes. Deadlines are reasonable. The framework agreement structure is noted.

Jasnoća80/100

The description of services is clear, and requirements for personnel and technical capabilities are well-documented. Evaluation criteria are specified with weighting. Conditions for equivalence are also clearly stated.

Potpunost70/100

Most basic information is present, including estimated value, duration, and deadlines. However, financing conditions are only referenced in the framework agreement project, which might require bidders to access an additional document for full understanding.

Financing conditions referenced in framework agreement project
Pravičnost85/100

The tender promotes fairness through full document access, disclosed value, objective evaluation criteria (cost and quality), and e-procurement. The requirement for 'or equivalent' for standards enhances fairness. The maximum participants set to 1 is unusual for a framework agreement and could be seen as restrictive.

Maximum participants set to 1
Praktičnost65/100

E-submission is mandated. However, the reliance on specific document names for submission instructions ('Pakkumuse esitamise ettepanek.docx', 'maksumusvorm.xlsx') and the need to access the framework agreement project for payment terms could add minor friction to the process.

Reliance on specific document names for submission instructions
Payment terms referenced in framework agreement project
Konzistentnost podataka90/100

Key fields such as title, reference, organization, value, and deadlines are populated. Dates are logical, and there are no reported suspensions or disputes. The tender status is clear.

Održivost50/100

There are no explicit mentions of green procurement, social aspects, or innovation within the provided tender information. The tender is not indicated as EU funded.

No green procurement criteria
No social criteria

Prednosti

Clear evaluation criteria with weighting
Detailed personnel requirements with specific CV needs
Explicit 'or equivalent' clause for standards
E-procurement and e-submission

Nedostaci

Lack of sustainability considerations (green, social, innovation)
Maximum participants set to 1
Financing and payment terms referenced in external documents

Preporuke

1. Incorporate sustainability criteria into evaluation or requirements.
2. Re-evaluate the 'Max Participants: 1' setting for a framework agreement.
3. Consolidate all essential financial and payment terms within the main tender documents.

Pregled AI ocene

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Strateške preporuke

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Bez TaaS-aSa TaaS-om
40-80 sati
Vreme pripreme
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Vaše vreme
15-25%
Prosečan procenat uspešnosti
80%+
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