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Tenderi

Usluge izrade brenda i stilske knjižice za opštinu Mažeikiai (Javni tender)

Otvoreno
Rok
ostalo 3 dana
April 07, 2026
Detalji ugovora
Kategorija
Open Procedure
Referenca
7153482
Vrednost
Nije otkriveno
Lokacija
Telsiai County, Litvanija
Objavljeno
Mart 27, 2026
CPV šifra
Vremenski okvir projekta

Objavljen tender

Mart 27, 2026

Rok za pitanja

Mart 31, 2026

Rok za podnošenje ponuda

April 07, 2026

Otvaranje ponuda

April 07, 2026

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Budžet
Nije otkriveno
Trajanje
13 meseci
Lokacija
Telsiai County
Tip
Open Procedure
75
Rezultat kvaliteta/100
Dobro
Uporedna analiza tržišta
Prosečna pobednička cena
€694,267
Prosečan broj ponuda
2.6
Konkurencija
Niska
Pobednici iz redova MSP
89%
942 analiziranih tendera

Originalni opis tendera

Naručilac namerava da nabavi izradu brenda i stilske knjižice za opštinu Mažeikiai

Pokreni analizu rizika

Identifikujte potencijalne rizike, neusklađenosti i upozorenja u svim tenderskim dokumentima. Dobijte detaljan izveštaj o rizicima sa nivoima ozbiljnosti i preporukama za ublažavanje.

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Strategija za pobedu

AI analiza zahteva, prilika i izazova ovog tendera. Dobijte strateške uvide za povećanje verovatnoće pobede.

65%
Procenjena verovatnoća pobedeUmereno podudaranje

This tender requires a comprehensive approach to developing a brand and style guide for the Mažeikiai district. Success hinges on demonstrating deep understanding of regional identity, robust research methodologies, and engaging public consultation. Bidders must leverage their creative expertise and project management skills to deliver a high-quality, impactful output.

Ključne poruke za pobedu

Authentic Mažeikiai Identity: Crafting a brand that genuinely reflects the district's unique character, heritage, and aspirations.

Collaborative & Inclusive Development: Ensuring the brand and style guide are built through robust research and meaningful public engagement.

Strategic & Sustainable Impact: Delivering a brand that not only looks good but also serves as a powerful tool for regional development and pride.

Ključne prilike
Deep dive into regional specificities for unique brand positioning.
Leveraging public consultation to build buy-in and gather diverse perspectives.
Demonstrating a clear, structured methodology for brand development.
Ključni izazovi
Lack of specified evaluation criteria makes it difficult to optimize bid strategy.

Assume a balanced approach focusing on technical merit, understanding of the brief, and proposed methodology. Prioritize clarity, comprehensiveness, and demonstrable expertise in all sections of the bid.

Absence of information on eligibility, technical, and financial requirements necessitates a proactive approach to ensure compliance.

Thoroughly review all provided documents (Specialiosios sąlygos, Sutarties projektas) for any implicit or explicit requirements. If possible, seek clarification from the contracting authority.

High competition due to the nature of graphic design services and potentially broad eligibility.

Focus on clear differentiation through a unique understanding of Mažeikiai, a compelling creative vision, and a robust, well-articulated methodology.

Profil idealnog ponuđača
A creative agency or consultancy with proven experience in brand development, graphic design, and strategic communication, specifically within regional or municipal contexts. The ideal bidder will possess a strong portfolio showcasing successful brand identity creation, a skilled team of designers, researchers, and project managers, and a methodology that emphasizes stakeholder engagement and data-driven decision-making.
Ključni zahtevi
Creation of a brand and style guide for Mažeikiai district
Research into regional identity and stakeholder needs
Development of visual identity elements
Public consultation process
Adherence to contract terms and conditions (Sutarties projektas)
Ključni diskriminatori
Demonstrated understanding of Lithuanian regional branding challenges and successes.
A unique, data-informed methodology for uncovering and translating regional identity into a compelling brand.
A portfolio that showcases successful, impactful brand development for public sector or regional entities.
A proposed team with strong local knowledge or experience working with Lithuanian municipalities.
Prilike za društvenu vrednost
Commitment to engaging local designers or students from Mažeikiai region in parts of the creative process or as part of the project team, fostering local talent development.
Fokusne oblasti ponude
Technical Proposal (Methodology, Team, Deliverables)

Detail a step-by-step approach to research, concept development, and stakeholder engagement. Showcase a highly qualified and experienced team. Clearly define all deliverables and their quality standards. Emphasize how the proposed solution directly addresses the technical specification's requirements.

Understanding of Mažeikiai District

Incorporate specific insights about Mažeikiai's history, culture, economy, and aspirations into the proposal. Show that the bidder has done their homework beyond the tender documents.

Creative Vision and Portfolio

Present a compelling creative direction that is aligned with the district's identity. Showcase relevant case studies from the portfolio that demonstrate similar successful outcomes.

Preporuke7
Thoroughly Analyze Technical Specification
KritičnoVeliki napor

Deeply understand and address every aspect of Pirkimo sąlygų 3 priedas (Techninė specifikacija), particularly the research, visual identity, and public consultation phases. Ensure the proposed solution directly maps to these requirements.

Ensures compliance and demonstrates a clear understanding of the client's needs.
Develop a Robust Research and Engagement Methodology
KritičnoVeliki napor

Outline a detailed plan for researching Mažeikiai's identity (e.g., historical archives, economic data, demographic analysis) and a structured approach to public consultation (e.g., workshops, surveys, focus groups) to ensure inclusivity and buy-in.

Builds confidence in the bidder's ability to deliver an authentic and well-supported brand.
Showcase Local Relevance or Adaptability
VisokoSrednji napor

Highlight any experience working with Lithuanian municipalities or regions, or demonstrate a strong understanding of the Lithuanian context and Mažeikiai's specific challenges and opportunities. If no direct experience, articulate how the team will quickly gain this understanding.

Positions the bidder as a more relevant and lower-risk choice.
Proactively Address Missing Requirements
VisokoSrednji napor

Since eligibility, technical, and financial requirements are not specified, meticulously review all provided documents (Specialiosios sąlygos, Sutarties projektas) for implicit requirements. If ambiguity remains, consider a formal request for clarification to the contracting authority before submission.

Prevents disqualification due to unmet, albeit unstated, requirements.
Integrate Local Talent Development
SrednjeMali napor

Propose involving local Mažeikiai residents, students, or emerging designers in specific project phases (e.g., idea generation, feedback sessions) to foster local capacity and community ownership of the brand.

Adds value beyond the core deliverable and aligns with potential unstated social objectives.
Prepare for Unspecified Evaluation Criteria
VisokoVeliki napor

Given the lack of specified evaluation criteria, structure the bid to excel in all plausible areas: technical merit, understanding of the brief, proposed methodology, team expertise, and creative quality. Assume a balanced evaluation.

Maximizes scoring potential regardless of the actual weighting.
Develop a Strong Portfolio Presentation
SrednjeSrednji napor

Select and present case studies that most closely align with the scope of this tender – brand identity development for regions, municipalities, or cultural initiatives. Highlight the process, challenges, and measurable outcomes.

Provides concrete evidence of capability and past success.
Konkurentsko pozicioniranje
Position as the agency that truly understands and can authentically capture the 'soul' of Mažeikiai, moving beyond generic branding to create a deeply resonant identity. Emphasize a collaborative process that makes the district's stakeholders feel heard and valued.

Konkurenti

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Zahtevi i kvalifikacije

5 zahteva u 5 kategorija

Predaja (1)
Obavezno (1)
Usklađenost (1)
Tehnički (1)
Finansijski (1)
SUBMISSION REQUIREMENTS1
--No information
MANDATORY EXCLUSION GROUNDS1
--No information
ELIGIBILITY REQUIREMENTS1
--No information
TECHNICAL CAPABILITY REQUIREMENTS1
--No information
FINANCIAL REQUIREMENTS1
--No information

Pregled zahteva

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Dokumenti

7 dokumenata dostupno sa AI sažecima

Bendrosios sąlygosDOC
BENDROSIOS SĄLYGOS.docx

This document contains general terms and conditions for a procurement process, defining terms and outlining the procurement procedure for the creation of the Mažeikiai district brand and style book.

Pirkimo sąlygų 1 priedas (Pasiūlymo forma)DOC
Pirkimo sąlygų 1 priedas (Pasiūlymo forma).do...

This document is a bid form template for the creation of the Mažeikiai district brand and style book, requiring bidders to provide their details, offer price, and confirm compliance with tender conditions.

Pirkimo sąlygų 2 priedas (Techninė specifikacija)DOC
Pirkimo sąlygų 2 priedas (Techninė specifikac...

This document contains the technical specification for the creation of a brand and style guide for the Mažeikiai district, outlining requirements for research, design, and deliverables.

Pirkimo sąlygų 3 priedas (Sutarties projektas)DOC
Pirkimo sąlygų 3 priedas (Sutarties projektas...

This document contains the special and general conditions for a service purchase and sale agreement, outlining definitions, contract interpretation, and document hierarchy for the creation of a brand and style book for the Mažeikiai district.

Specialiosios sąlygosDOC
SPECIALIOSIOS SĄLYGOS.docx

This document outlines the special conditions for a tender to procure the creation of a brand and style guide for the Mažeikiai district, specifying requirements for bidders and the submission process.

NoticePDF
Notice_7153482.pdf

This document contains a tender notice for graphic design services to create a brand and style guide for the Mažeikiai district.

Tender Structure XML - Cycle 1XML
c4t_7153482_1.xml

This document outlines the structure for a tender, specifically for the creation of a brand and style book for the Mažeikiai district, to be evaluated based on the lowest price.

Pregled dokumenata

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75
Dobro

Rezultat kvaliteta tendera

This tender for brand and style guide creation for Mažeikiai district is generally well-structured with clear documentation, but lacks specific evaluation criteria and details on mandatory requirements, impacting its overall fairness and completeness.

Pregled rezultata

Zakonska usklađenost75/100

The tender follows an open procedure (2014/24/ES) and uses a proper CPV code. Deadlines are provided, though the submission deadline might be considered short. No disputes are indicated. Regulatory compliance is assumed due to the EU directive code.

Jasnoća80/100

The description of the service is clear, and the technical specification document provides detailed requirements for the brand and style guide creation. However, specific evaluation criteria are missing, which could lead to ambiguity in the selection process.

Missing evaluation criteria
Potpunost70/100

Most basic information is present, including the contract duration and attached documents. However, crucial details regarding mandatory exclusion grounds, eligibility, technical capability, and financial requirements are not provided, significantly impacting completeness.

Mandatory exclusion grounds not provided
Eligibility requirements not provided
Pravičnost85/100

The tender is conducted via e-procurement, which promotes transparency. The value is not disclosed, which is a concern for fairness. The absence of specific evaluation criteria also raises questions about objective selection. Requirements are not tailored to specific companies, which is positive.

Estimated Value not disclosed
Praktičnost65/100

The tender is active and uses e-procurement. However, the specific URL for e-submission is not provided, and financing information is missing. The contract start date is also not specified.

No e-submission URL provided
Financing information not provided
Konzistentnost podataka90/100

Key fields like title, reference, organization, and deadlines are populated. The tender is active with no indicated suspension or disputes. Dates are logical, with the opening date following the submission deadline.

Održivost50/100

There is no explicit mention of green procurement, social aspects, or innovation within the tender documents. It is also not indicated if the tender is EU funded.

No green procurement mentioned
No social criteria mentioned

Prednosti

Clear technical specification provided
Open procedure (2014/24/ES) followed
E-procurement utilized
Comprehensive set of required documents available

Nedostaci

Missing mandatory exclusion, eligibility, technical, and financial requirements
Evaluation criteria not specified
Estimated value not disclosed
Lack of sustainability considerations

Preporuke

1. Clearly define and publish all mandatory exclusion, eligibility, technical, and financial requirements.
2. Specify the evaluation criteria to ensure transparency and objectivity in the selection process.
3. Disclose the estimated value of the contract.

Pregled AI ocene

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Potpuna analiza ocene kvaliteta
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Strateške preporuke

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~1hVaše vreme
80%+80%+
$0Unapred
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Bez TaaS-aSa TaaS-om
40-80 sati
Vreme pripreme
~1 sat
Vaše vreme
15-25%
Prosečan procenat uspešnosti
80%+
Procenat uspešnosti
Rizik od grešaka
Ručna provera
Stručna kontrola kvaliteta
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